Greetings! Take a look at Friday's Daily PR Brief - October 17, 2025
AI-enhanced PR: Why human expertise still matters; Why all digital media is global by default; How to write an effective press release; more!
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Read some of today's best PR and Comms industry news clips:
AI-Enhanced PR: Why Human Expertise Still Matters (PRsay - October 17, 2025)
Brands turn to Reddit as AI makes it impossible to ignore (Axios - October 16, 2025)
Securing local media coverage is hard. Here’s what to do about it. (PR Daily - October 16, 2025)
PR Roundup: Employee Conduct, AXE Creator Collaborations and Social News and Trust (PRNEWS - October 16, 2025)
The Career Edit: managing imposter syndrome out of PR (PRmoment (UK) - October 16, 2025)
How This Wisconsinite Built a Thriving PR Agency Using Just an iPhone (Milwaukee Journal Sentinel - October 16, 2025)
10 leading influencer marketing tools to consider in your 2026 planning (Agility PR Solutions - October 17, 2025)
Why all digital media is global by default (Axia Public Relations - October 17, 2025)
Headliners: Tin Man’s Natalie Neave (PRovoke Media - October 17, 2025)
Top takeaways from Ragan’s Internal Communications Conference (Ragan Communications - October 17, 2025)
How to write an effective press release (and optimize it for GEO) (Muck Rack - October 17, 2025)
‘I get called Grandma in meetings’ - PR industry must tackle its ageism problem (Influence (UK) - October 17, 2025)
Summary Section:
AI-Enhanced PR: Why Human Expertise Still Matters
By Angela Dwyer
PRsay - October 17, 2025
In recent years, artificial intelligence has significantly improved the capabilities of PR teams while also reducing the impact of information overload. AI has streamlined various tasks by offering automation, data analysis, chatbots and content drafting tools. But it’s always important to remember that there are things AI does well, and things that people do well.
Brands turn to Reddit as AI makes it impossible to ignore
By Eleanor Hawkins
Axios - October 16, 2025
Most communication teams have long avoided Reddit’s corner of the internet, but AI scraping methods are changing that.
Securing local media coverage is hard. Here’s what to do about it.
By Hailey Paquette
PR Daily - October 16, 2025
Recent data from MuckRack shows that 54% of journalists seldom or never respond to PR pitches. It’s rough out there when you’re on the docket for results, but opportunities for coverage seem few and far between.
PR Roundup: Employee Conduct, AXE Creator Collaborations and Social News and Trust
By Nicole Schuman
PRNEWS - October 16, 2025
This week’s PR Roundup explores the high stakes of personal conduct in a hyperconnected world, how AXE’s tongue-in-cheek TikTok collaboration proves the power of creator partnerships, and why new research shows PR pros must rebuild trust as young audiences turn to (but doubt) social media for news.
The Career Edit: managing imposter syndrome out of PR
By Elizabeth Giles
PRmoment (UK) - October 16, 2025
In the fourth episode of the season, Dean Connelly, founder of Latte Recruitment and Elizabeth are joined by Shruti Gupta, account executive at Harvard and her colleague Joe McDermott, head of enterprise technology practice at Harvard.
How This Wisconsinite Built a Thriving PR Agency Using Just an iPhone
By Lyssanoel Frater
Milwaukee Journal Sentinel - October 16, 2025
In an industry where geography often dictates opportunity, the story of Christian Anderson, better known by his stage name Trust’N, stands out as a testament to resilience, creativity, and pure drive.
10 leading influencer marketing tools to consider in your 2026 planning
By Ankita Malhotra
Agility PR Solutions - October 17, 2025
In 2025, influencer marketing software has become indispensable for brands looking to manage creator partnerships efficiently.
Why all digital media is global by default
Axia Public Relations - October 17, 2025
Your digital stories go further than intended. Learn how to manage your web media strategy for global relevance using smart, AI-guided web media planning.
Headliners: Tin Man’s Natalie Neave
By Maja Pawinska Sims
PRovoke Media - October 17, 2025
In this week’s conversation with a PR leader who has recently hit the PRovoke Media headlines, we speak to Tin Man partner Natalie Neave, who is the MD of new spin-off Dorothy.
Top takeaways from Ragan’s Internal Communications Conference
By Sean Devlin
Ragan Communications - October 17, 2025
We heard from dozens of comms pros on how AI will factor into their roles going forward, how internal comms never functions in a vacuum and how even external messaging pushes often begin with your employees. We’ve gathered together some of the top lessons from the show to give you a sense of what was discussed on site at Microsoft this week.
How to write an effective press release (and optimize it for GEO)
By Marina Grudeva
Muck Rack - October 17, 2025
Every great story starts with a clear lead and so does every great press release. The clearer your message, the faster it travels from newsroom inboxes to AI-generated answers.
‘I get called Grandma in meetings’ - PR industry must tackle its ageism problem
By Jenny Manchester
Influence (UK) - October 17, 2025
New research interviews with comms professionals finds a PR industry obsessed with youth culture, hidden barriers to hiring older professionals and damaging workplace stereotypes.
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