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Read some of today's best PR and Comms industry news clips:
AI Visibility Starts With Authority: 7 Ways PR Can Build It (Forbes - October 23, 2026)
In a Credibility Economy, Earned Media Earns Everything (O'Dwyer's - October 22, 2026)
A Lesson from A Golden Girl (HMA PR - October 22, 2026)
The origins of the corporate jargon we all love to hate (PR Daily - October 22, 2026)
Stronger Together: Why Collaborative PR Partnerships Are Essential in a Shrinking Media Landscape (LBB Online - October 23, 2026)
PR Roundup: The Eagles' Fragmented Crisis Response, Why AI Visibility Scores Can Mislead and Chipotle's 25-Year Halloween Tradition (PRNEWS - October 22, 2026)
Good and Bad PR: Guinness, Irn-Bru, Elon Musk's dud & Aldi for the win (PRmoment (UK) - October 22, 2026)
Build an Earned Media Stack for ChatGPT Citations (Axia Public Relations - October 23, 2026)
Carrie Fox — A Capitol Communicator Profile (CommPRO - October 21, 2026)
Want your press release to show up in search and AI? Start with these four things. (EIN Presswire - October 22, 2026)
Edelman: Corporate Affairs Gains Influence, But Challenges Remain (PRovoke - October 20, 2026)
12 Fragrance Marketing Campaigns That Changed the Category (Everything-PR - October 23, 2026)
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Summary Section:
AI Visibility Starts With Authority: 7 Ways PR Can Build It
By Heather Kelly, CEO of Next PR
Forbes - October 23, 2026
Reporters play a vital role in determining authority, but the way people discover expertise is changing fast.
In a Credibility Economy, Earned Media Earns Everything
By ulie Fleisher, Eric Reiss
O'Dwyer's - October 22, 2026
In a health landscape crowded with claims, brands earn trust by pairing credible proof with human stories, cultural relevance, and empowerment.
A Lesson from A Golden Girl
By Neda Tavassoli
HMA PR - October 22, 2026
Of course, a leader should understand WHY they do what they do, and yes, vulnerability, critical decision making and discipline all seemed like they were a given in what makes a good leader. I don’t know if it was my years spent studying human behavior that made me feel this way, but I never stumbled upon an a-ha! moment, not until late night TV came into play.
The origins of the corporate jargon we all love to hate
By Jess Zafarris
PR Daily - October 22, 2026
Discover where we get the word jargon and some of the most eye-rolling examples that get overused in business environments.
Stronger Together: Why Collaborative PR Partnerships Are Essential in a Shrinking Media Landscape
LBB Online - October 23, 2026
Nicole Palmieri, head of digital PR at ROAST, on how PR leaders can transform internal hesitation into a unified, high-performing communications model.
PR Roundup: The Eagles' Fragmented Crisis Response, Why AI Visibility Scores Can Mislead and Chipotle's 25-Year Halloween Tradition
By Nicole Schuman
PRNEWS - October 22, 2026
PR roundup covers what Jalen Hurts' blood clot event reveals about the dangers of fragmented crisis communications, new research showing that a single AI visibility score can hide as much as it reveals, and why Chipotle’s Boorito is a 25-year lesson in building a brand tradition that belongs to customers.
Good and Bad PR: Guinness, Irn-Bru, Elon Musk's dud & Aldi for the win
By Andy Barr, Season One Communications
PRmoment (UK) - October 22, 2026
So much scandal, intrigue and skullduggery going on in the media right now. It's fascinating to watch. The Guardian receiving an injunction about the latest celeb scandal is going to be the main one to watch. The muggles are agog with excitement. Me though, I am sticking to my core task of carefully guiding you through the good and bad PR of the past week or so.
Build an Earned Media Stack for ChatGPT Citations
By Dana Whitfield
Axia Public Relations - October 23, 2026
Learn how to get cited by ChatGPT with an earned media proof stack that strengthens authority, trust, and AI visibility through credible coverage.
Carrie Fox — A Capitol Communicator Profile
By Debra Silimeo
CommPRO - October 21, 2026
Carrie Fox knows that words have power. She also believes that how we do business is just as important as what we say. So when her definition of success changed, she took a bold step: closing a successful communications firm she had built up over 14 years to start something new.
Want your press release to show up in search and AI? Start with these four things.
By Jeremy Fields
EIN Presswire - October 22, 2026
A closer look at Google’s E-E-A-T framework, and why your press release needs more than a good headline.
Edelman: Corporate Affairs Gains Influence, But Challenges Remain
By Diana Marszalek
PRovoke - October 20, 2026
New research finds communications leaders are increasingly involved in business decisions, but organizational silos and difficulties measuring their impact persist.
12 Fragrance Marketing Campaigns That Changed the Category
Everything-PR - October 23, 2026
The fragrance marketing campaigns that changed the category did one of three things: they built a story around a classic scent, made scent personal through layering, blending or skin-like formulas, or sold scent to a new audience through fans, creators and price.
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