Enjoy the weekend! Here's your Friday Daily PR Brief - October 24, 2025
Jimmy Kimmel’s YouTube comeback; Honesty and integrity for PR pros in the post-truth era; How GEO is reshaping brand visibility; more!
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Read some of today's best PR and Comms industry news clips:
How doctors used stories, science and social media to regain trust around Tylenol (PR Daily - October 23, 2025)
PR Roundup: WaPo Has a Heartbeat, AWS Outage Lessons, Group Chat Dominance (PRNEWS - October 23, 2025)
Are Employees Losing Trust in Today’s Workplace? (Institute for Public Relations - October 21, 2025)
Comms Leaders Share How to Grow Hispanic Representation in PR Profession (PRsay - October 24, 2025)
Effective Crisis Management Strategies For Social Media For PR and Brand Pros (5W Public Relations - October 23, 2025)
Breaking News: Why Press Releases Are Surviving In The AI Age (Forbes - October 24, 2025)
3 more key takeaways from our ‘What is AI Reading?’ research (Muck Rack - October 23, 2025)
Global PR Creativity Shines at 2025 PRGN Awards in Nairobi (PRGN - October 24, 2025)
How AI Is redefining media relations and crisis management (Agility PR Solutions - October 24, 2025)
Jimmy Kimmel’s YouTube Comeback Shows the Power of Timely Relevance and Authentic Return (CommPRO - October 23, 2025)
CSOM – Honesty and Integrity for PR Pros in the Post-Truth Era (HMA PR - October 23, 2025) [PODCAST]
Headliners: Clario Group’s Matthew Della Croce (PRovoke Media - October 24, 2025)
How Generative Engine Optimization is reshaping brand visibility: Experts from Edelman, Business Insider & more weigh in (Muck Rack - October 24, 2025)
Summary Section:
How doctors used stories, science and social media to regain trust around Tylenol
By Courtney Blackann
PR Daily - October 23, 2025
Within hours of the claims and subsequent headlines, the organization’s communications team launched a coordinated, multi-channel response to counter the information and reassure worried parents with science-backed facts and empathy.
PR Roundup: WaPo Has a Heartbeat, AWS Outage Lessons, Group Chat Dominance
By Nicole Schuman
PRNEWS - October 23, 2025
This week’s PR Roundup takes a look at a prime example of unprompted employee advocacy on LinkedIn, lessons from the Amazon Web Services (AWS) outage and a new study from GIPHY showing the triumphant preference of the group chat for sharing important information.
Are Employees Losing Trust in Today’s Workplace?
Institute for Public Relations - October 21, 2025
SurveyMonkey analyzed trends in employee satisfaction, leadership transparency, and workplace boundaries among U.S. workers.
Comms Leaders Share How to Grow Hispanic Representation in PR Profession
PRsay - October 24, 2025
Stephen Chavez, president of ChavezPR, a certified LGBT Business Enterprise, is a board member of the PRSA Foundation and sits on the PRSA DEI Committee. He moderated an Oct. 8 virtual panel discussion titled “Advancing Hispanic Representation in PR and Communications,” held in partnership with PRSA’s DEI Committee and its PRSA Hispanic-Latino Affinity Group as part of Hispanic Heritage Month.
Effective Crisis Management Strategies For Social Media For PR and Brand Pros
5W Public Relations - October 23, 2025
The rise of call-out culture and viral criticism means organizations must prepare for and professionally manage negative social media reactions. This guide provides proven strategies, frameworks, and actionable steps to help PR professionals and brand managers effectively handle social media backlash while protecting brand reputation and maintaining stakeholder trust.
Breaking News: Why Press Releases Are Surviving In The AI Age
By Nancy Marshall, The PR Maven
Forbes - October 24, 2025
The PR industry has consistently adapted and evolved since the first press release was issued by Ivy Lee about a railroad accident in 1906. Over the decades, we have navigated the emergence of the internet and social media and other signs of the changing times to remain relevant. And yes, PR professionals remain relevant, too.
3 more key takeaways from our ‘What is AI Reading?’ research
By Matt Albasi
Muck Rack - October 23, 2025
Muck Rack is revealing three new data points from our original research, “What is AI Reading?”
Global PR Creativity Shines at 2025 PRGN Awards in Nairobi
PRGN - October 24, 2025
The Public Relations Global Network (PRGN) proudly announces the winners of the 2025 Best Practice Awards, held at The Atrium of the Karen Blixen Coffee Garden in Nairobi, Kenya, on October 23, 2025. The awards gala was attended by delegates of member agencies from six continents, marking an exceptional celebration of PR excellence.
How AI Is redefining media relations and crisis management
By Sohaib Khan
Agility PR Solutions - October 24, 2025
In an era where news travels at the speed of a tweet and a brand’s reputation can change within hours, the role of artificial intelligence has become indispensable in public relations.
Jimmy Kimmel’s YouTube Comeback Shows the Power of Timely Relevance and Authentic Return
By Paul Kontonis
CommPRO - October 23, 2025
Jimmy Kimmel Live returned in September and dominated YouTube with a 305% spike in unique viewers, proving that authentic content and smart timing can drive massive engagement.
CSOM – Honesty and Integrity for PR Pros in the Post-Truth Era [PODCAST]
By Abbie Fink
HMA PR - October 23, 2025
In this episode of Copper State of Mind, Abbie Fink is joined by Samantha Villegas, APR Fellow PRSA to discuss ethics and communication in a post-truth era and how to stay grounded in honesty when deception has become the norm.
Headliners: Clario Group’s Matthew Della Croce
By Diana Marszalek
PRovoke Media - October 24, 2025
In this week’s Q&A, we speak to Matthew Della Croce, who, along with fellow industry veteran Lars Rosene last week launched Clario Group, a new global strategic communications and advisory consultancy bringing together more than 30 senior counselors and agency partners across major markets.
How Generative Engine Optimization is reshaping brand visibility: Experts from Edelman, Business Insider & more weigh in
By Kristen Dunleavy
Muck Rack - October 24, 2025
Leaders from Business Insider, Quora, Akamai Edelman and Muck Rack came together to discuss practical strategies PR teams can adopt to win in an AI-first world.
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