It's Friday! Enjoy your Daily PR Brief - November 7, 2025
A beefy play for A.1.; How social media editors are rewriting the rules for PR outreach; CEOs enter their out-of-pocket era; more!
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Read some of today's best PR and Comms industry news clips:
CEOs enter their out-of-pocket era (Axios - November 6, 2025)
Your Pitch Was Rejected: How To Survive And Flourish (O’Dwyer’s - November 7, 2025)
How social media editors are rewriting the rules for PR outreach (PR Daily - November 6, 2025)
PR Roundup: SNAP and Brand Confusion, State of PR Measurement, a Beefy Play for A.1. (PRNEWS - November 6, 2025)
Good and Bad PR: Asda wins the race, McDonalds makes us happy and M&S marches on (PRmoment (UK) - November 6, 2025)
Why PR professionals should think more like content marketers—and how to adopt this mindset (Agility PR Solutions - November 7, 2025)
How to influence AI-generated search results across every platform (Axia Public Relations - November 7, 2025)
Content Authentication is Key To Trust in the AI Age (CommPRO - November 6, 2025)
Navigating the New Information Disorder: How Media Forensics Helps Health and Science Brands Protect Truth, Trust, and Reputation (FINN Partners - November 7, 2025)
The New Gatekeepers (Flatiron Communications - November 6, 2025)
How to measure PR impact in the age of generative AI (Muck Rack - November 6, 2025)
CSOM – From Arizona to Africa: Global PR Trends & Kenyan Culture at the PRGN Conference in Nairobi (HMA PR - November 6, 2025) [PODCAST]
PRovokeGlobal: How To Battle AI’s Impact On Search And Your Clients (PRovoke Media - November 6, 2025)
Summary Section:
CEOs enter their out-of-pocket era
By Eleanor Hawkins
Axios - November 6, 2025
Communication leaders have made an effort to unpolish their CEOs, but some of these top executives are taking the need for authenticity a little too far. The balance between personality and precision is hard to grasp, and over-indexing on either can affect a company’s reputation.
Your Pitch Was Rejected: How To Survive And Flourish
By Bob Brody
O’Dwyer’s - November 7, 2025
The reporter said no. You took it hard. But rejection can actually make you stronger. Here’s how.
How social media editors are rewriting the rules for PR outreach
By Courtney Blackann
PR Daily - November 6, 2025
Even if your pitch doesn’t fit, they can help guide you to the right person. The growing influence of social media leads reflects a greater shift in how journalism and branded media intersect with audience culture.
PR Roundup: SNAP and Brand Confusion, State of PR Measurement, a Beefy Play for A.1.
By Nicole Schuman
PRNEWS - November 6, 2025
This week’s PR Roundup explores how brands should approach SNAP and the government shutdown, Muck Rack’s latest “State of PR Measurement” report and a beefy campaign from A.1.
Good and Bad PR: Asda wins the race, McDonalds makes us happy and M&S marches on
By Andy Barr, Season One Communications
PRmoment (UK) - November 6, 2025
Fortunately it was fairly quiet seven days in the media, apart from the loss of a minor Royal and the usual low-key goings on of the government tax-increase PR machine. Let’s take a gander through the good and bad PR hits of the week.
Why PR professionals should think more like content marketers—and how to adopt this mindset
By Kamran Khan
Agility PR Solutions - November 7, 2025
People no longer rely only on the media coverage to shape their opinions of a company. They want authenticity, storytelling and consistency among all of a brand’s digital touch points. A press release alone won’t cut it today; it has to be just one piece of a larger story.
How to influence AI-generated search results across every platform
Axia Public Relations - November 7, 2025
Influence brand visibility with SEO for PR, combine earned media and consistent messaging to guide how AI search platforms present your company.
Content Authentication is Key To Trust in the AI Age
By Simon Erskine Locke
CommPRO - November 6, 2025
As AI blurs the lines between truth and fabrication, communications leaders rally around authentication as the future of credibility.
Navigating the New Information Disorder: How Media Forensics Helps Health and Science Brands Protect Truth, Trust, and Reputation
By Charlotte Allen
FINN Partners - November 7, 2025
While all brands grapple with information disorder, the stakes are exponentially higher for pharmaceutical companies, medical device manufacturers, healthcare institutions, biotech firms, and public health organizations. When misinformation spreads about vaccines, treatments, or medical research, the consequences extend far beyond market valuations or brand perception. Lives hang in the balance.
The New Gatekeepers
By Peter Himler
Flatiron Communications - November 6, 2025
AI content strategy for public relations pros must include an understanding of how large language model (LLM) algorithms parse content.
How to measure PR impact in the age of generative AI
By Marina Grudeva
Muck Rack - November 6, 2025
PR measurement is evolving. See how to connect traditional metrics with AI visibility and prove your influence in the GEO era.
CSOM – From Arizona to Africa: Global PR Trends & Kenyan Culture at the PRGN Conference in Nairobi [PODCAST]
By Abbie Fink
HMA PR - November 6, 2025
Abbie Fink reflects on her recent trip to Nairobi, Kenya, for the PRGN conference in a new Copper State of Mind episode.
PRovokeGlobal: How To Battle AI’s Impact On Search And Your Clients
By Christine Haughney Dare-Bryan
PRovoke Media - November 6, 2025
Speaking at PRovoke Global in Chicago, OPRG chief innovation officer Erin Lanuti offered five tips to convince AI to pick up on your clients’ successes.
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