Enjoy your weekend! Check out today's Daily PR Brief - November 21, 2025
Sky Sports removes TikTok page, apologizes after ‘condescending’ launch; How to win PR budget conversations; Breaking down modern PR; more!
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Read some of today's best PR and Comms industry news clips:
How To Leverage Substack To Gain Real Traction With PR Campaigns (Forbes - November 21, 2025)
The Scoop: Sky Sports removes TikTok page and apologizes after ‘condescending’ launch (PR Daily - November 21, 2025)
Verizon layoff memo emphasizes upskilling; Meta tells workers they’re being judged on AI use (Ragan Communications - November 21, 2025)
PR Roundup: Piggy Problems, Cloudflare Outage Response, Bluesky and the Holidays (PRNEWS - November 20, 2025)
The psychology of trust: Why customers believe some brands over others (with examples) (Agility PR Solutions - November 21, 2025)
Breaking down modern PR: Authority pages, content pillars, and distribution (Axia Public Relations - November 21, 2025)
Communicators Redefine Humanity in the Age of AI (CommPRO - November 20, 2025)
Headliners: Allison Worldwide’s Katie Huang Shin (PRovoke Media - November 21, 2025)
Top takeaways from Ragan’s Future of Communications Conference 2025 (Ragan Communications - November 18, 2025)
How to win PR budget conversations in 2026 (Muck Rack - November 21, 2025)
When jumping on the latest social media trend backfires (Media First (UK) - November 20, 2025)
John Onoda on advancing communications at the board level (Axios - November 20, 2025)
All digital media is global (Axia Public Relations - November 20, 2025)
Summary Section:
How To Leverage Substack To Gain Real Traction With PR Campaigns
By Forbes Agency Council
Forbes - November 21, 2025
Creator-journalists on Substack have loyal communities and strong editorial independence, so pitching a story to one demands a more personal, collaborative approach.
The Scoop: Sky Sports removes TikTok page and apologizes after ‘condescending’ launch
By Courtney Blackann
PR Daily - November 21, 2025
Sky Sports removes TikTok page and apologizes after ‘condescending’ launch. Plus: Local newsroom faces criticism over AI use; U.S. Coast Guard clarifies policy after softening language on hate symbols.
Verizon layoff memo emphasizes upskilling; Meta tells workers they’re being judged on AI use
By Sean Devlin
Ragan Communications - November 21, 2025
Verizon layoff memo emphasizes upskilling; Meta tells workers they’re being judged on AI use. Plus, a report shows that leaders aren’t effectively communicating on AI.
PR Roundup: Piggy Problems, Cloudflare Outage Response, Bluesky and the Holidays
By Nicole Schuman
PRNEWS - November 20, 2025
PR Roundup examines how to respond when your leadership insults members of the media, using the example of Trump and a reporter he called “piggy,” how the Cloudflare CEO responded after another outage and a new report acknowledging that users want brands on Bluesky for customer care.
The psychology of trust: Why customers believe some brands over others (with examples)
By Natasha Lane
Agility PR Solutions - November 21, 2025
In a business setting, brand trust is one of your most valuable assets. In this guide, we’ll cover some of the most effective ways to ensure customers believe your brand over others.
Breaking down modern PR: Authority pages, content pillars, and distribution
Axia Public Relations - November 21, 2025
Learn how to align authority pages, content pillars, and distribution to improve your SEO for PR and connect with the right audiences.
Communicators Redefine Humanity in the Age of AI
CommPRO - November 20, 2025
Inside CommPRO’s Communications Week Town Hall, industry leaders confronted what it means to stay human when machines can speak faster than we can think.
Headliners: Allison Worldwide’s Katie Huang Shin
By Diana Marszalek
PRovoke Media - November 21, 2025
In this week’s Q&A, we speak to Katie Huang Shin, who this week assumed her new role as Allison Worldwide’s global head of technology. Huang Shin brings more than 25 years of experience working across fintech, telecom and emerging tech, having most recently served as president of Big Valley Marketing. Her earlier senior roles include leadership positions at AxiCom, Porter Novelli, FleishmanHillard and WE Communications.
Top takeaways from Ragan’s Future of Communications Conference 2025
By Allison Carter
Ragan Communications - November 18, 2025
It’s been a tough year for communicators. The regulatory landscape radically shifted overnight. A volatile economic environment put everyone on their toes and cost some their jobs. And of course, AI necessitated constant upskilling and creativity. But the 700 communicators at Ragan’s Future of Communications Conference in Austin, Texas last week were still full of energy and excitement for what lay ahead.
How to win PR budget conversations in 2026
Muck Rack - November 21, 2025
What CFOs want, what comms leaders need to show and why the stakes for earned media have never been higher. Here’s how to win PR budget conversations in 2026.
When jumping on the latest social media trend backfires
By Adam Fisher
Media First (UK) - November 20, 2025
A government department tried to jump on a viral social media trend. It didn’t land well. What can you learn from it?
John Onoda on advancing communications at the board level
By Eleanor Hawkins
Axios - November 20, 2025
Known as the “Yoda of PR,” John Onoda has built a reputation for building careers and elevating the communications industry.
All digital media is global
Axia Public Relations - November 20, 2025
There is no such thing as a truly “local” post anymore. With this reach comes new responsibility.
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