Great weekend to all! Your Friday Daily PR Brief is here - December 5, 2025
How press releases feed into GEO; Five shifts reshaping PR in 2026; Crisis communication failures; and more!
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Read some of today's best PR and Comms industry news clips:
How press releases feed into GEO (PR Daily - December 4, 2025) [VIDEO]
Five Shifts Reshaping PR in 2026: Why Communicators Must Meet This Moment (Agility PR Solutions - December 5, 2025)
PR Roundup: Cheese Recall, Black Friday Frenzy and a Holiday PSA That Hits Home (PRNEWS - December 4, 2025)
Are PR Professionals Effectively Measuring Their Work? (Institute for Public Relations - December 2, 2025)
PR makes its predictions for 2026 (PRmoment (UK) - December 1, 2025)
Case study: Canada Revenue Agency’s GenAI comms readiness assessment report (Ragan Communications - December 4, 2025)
Press releases and LLMs: Does a newer competitor release outrank you? (Axia Public Relations - December 5, 2025)
Sustainability Enters a Pragmatic Era, Raising the Stakes for Investor Relations Teams (CommPRO - December 3, 2025)
CSOM – As We Look Ahead to the New Year, Relationships Will Matter More (HMA PR - December 4, 2025) [PODCAST]
This PR Life: Red Lorry Yellow Lorry’s Errol Jayawardene (PRovoke Media - December 5, 2025)
The Importance of Earned Media for GEO (Meltwater - December 3, 2025)
Crisis Communication Failures — and What Companies Must Learn Now (Everything PR News - December 5, 2025)
Summary Section:
How press releases feed into GEO [VIDEO]
PR Daily - December 4, 2025
The press release, that most stalwart of PR tactics, is finding new life as organizations grow more adept at influencing the results from AI models.
Five Shifts Reshaping PR in 2026: Why Communicators Must Meet This Moment
By Silvie Snow-Thomas
Agility PR Solutions - December 5, 2025
Every year, someone declares that PR is dying. They say it with a kind of breathlessness, as if this time the sky truly is falling. But the truth is quieter.
PR Roundup: Cheese Recall, Black Friday Frenzy and a Holiday PSA That Hits Home
By Nicole Schuman
PRNEWS - December 4, 2025
This week’s PR Roundup examines how a nationwide shredded-cheese recall put brand trust and transparency to the test, Black Friday chatter revealing just how quickly attention spikes—and disappears—in today’s media ecosystem, and Meals on Wheels delivering one of the season’s most resonant Giving Tuesday messages.
Are PR Professionals Effectively Measuring Their Work?
By Muck Rack
Institute for Public Relations - December 2, 2025
Muck Rack examined how PR professionals evaluate their work and how they are integrating artificial intelligence into the measurement processes. A survey of 832 PR professionals was conducted from Sept. 1-29, 2025.
PR makes its predictions for 2026
By Elizabeth Giles
PRmoment (UK) - December 1, 2025
We have asked professionals from a range of professionals, each working in a different specialism, to see if 2026 might have more nuance depending on what type of clients you work for.
Case study: Canada Revenue Agency’s GenAI comms readiness assessment report
By Robbie Caploe
Ragan Communications - December 4, 2025
As GenAI moved from emerging concept to operational reality, CRA’s Communications Directorate understood that the stakes were high: AI could streamline workflows, elevate service delivery, enable faster content creation and improve citizen experience. But without a structured assessment of risks, capabilities and cultural readiness, the organization risked moving too quickly, too narrowly — or not at all.
Press releases and LLMs: Does a newer competitor release outrank you?
Axia Public Relations - December 5, 2025
You expect your press release to be noticed. You have worked hard to craft it, time it, and tailor the message. Then a competitor with a less newsworthy story releases theirs, and it shows up before yours in search.
Sustainability Enters a Pragmatic Era, Raising the Stakes for Investor Relations Teams
CommPRO - December 3, 2025
New research from Corbin Advisors highlights how sustainability has shifted from broad messaging to a strategic management focus shaped by materiality, governance and long-term value creation.
CSOM – As We Look Ahead to the New Year, Relationships Will Matter More [PODCAST]
By Abbie Fink
HMA PR - December 4, 2025
As the traditional concept of media relations continues to evolve, PR professionals must adapt and prioritize relationship building with non-traditional channels. In a new episode of the Copper State of Mind podcast, Abbie Fink discusses the changing role of PR, what it means for clients and the podcast’s recent PRSA Copper Anvils Award win.
This PR Life: Red Lorry Yellow Lorry’s Errol Jayawardene
By Camillia Dass
PRovoke Media - December 5, 2025
Today, we are chatting with Errol Jayawardene who is the head of digital at Red Lorry Yellow Lorry. Jayawardene has been with the company for over 15 years and helps B2B technology companies deliver digital campaigns which engage customers, create ROI and helps them grow.
The Importance of Earned Media for GEO
By TJ Kiely
Meltwater - December 3, 2025
Discover why earned media is essential for GEO. Learn how third-party credibility and media coverage improve brand visibility across generative AI engines.
Crisis Communication Failures — and What Companies Must Learn Now
Everything PR News - December 5, 2025
The scale, speed, and complexity of today’s crises have outpaced the models most companies still use. And the next generation of crises will be more severe, not less.
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The shift in sustainability reporting you're highlighting really captures the transition IR teams are navigating now. Moving from aspirational ESG messaging to materiality-driven, governance-backed substance isn't just a compliance shift, it's a credibilty test. Investors are increasingly distinguishing between companies that embed sustainability into capital allocation decisions versus those still treating it as a communications exercise. The real challnege for IR teams is translating operational sustainablity metrics into langauge that connects to long-term value creation without sounding defensive or performative.