Happy Friday! Take a look at your Daily PR Brief - December 12, 2025
The future is audio; Trust and misinformation in the age of AI; Do biz reporters like getting calls from PRs?; and more!
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Read some of today's best PR and Comms industry news clips:
Do biz reporters like getting calls from PR professionals? (Talking Biz News - December 11, 2025)
What Stories Will Take Center Stage in 2026 (CommPRO - December 12, 2025)
The Future Is Audio: Why Every CMO Should Incorporate Podcasting into 2026 Business Planning (Agility PR Solutions - December 12, 2025)
The Social Skinny: Pinterest Trends x WPP Open; Hinge’s CMO-turned-CEO (PR Week - December 12, 2025)
The Modern Leader series: Make holistic wellbeing a strategic priority (PR Daily - December 12, 2025)
PR Roundup: Nuzzi and Vanity Fair Split, Instagram’s Carversations and the Social Media Word of 2025 (PRNEWS - December 11, 2025)
Roundtable: Trust and Misinformation in the Age of AI (Institute for Public Relations - December 10, 2025)
20 Ways Creative Evolution Propelled Brands Forward This Year (Forbes - December 11, 2025)
Will AI replace news desks? (Axia Public Relations - December 12, 2025)
frankly… Episode 83: Integration Doesn’t Need More Budget, Just Better Strategy (Franco - December 11, 2025) [PODCAST]
December Social Media Updates: LinkedIn Search Gets Conversational, X Kills Chrono Feeds, and the ROI on TikTok Creators (FINN Partners - December 12, 2025)
How earned media shapes what AI says about your brand (Muck Rack - December 11, 2025)
Summary Section:
Do biz reporters like getting calls from PR professionals?
By Bill C. Smith
Talking Biz News - December 11, 2025
While PR industry tech has come a long way since the fax machine, there’s still one technology developed in the 1800s that we still use: the phone. But here’s the thing: Based on survey results, reporters do not like getting phone calls.
What Stories Will Take Center Stage in 2026
By Dominic Calabrese
CommPRO - December 12, 2025
As 2026 approaches, a wave of political, economic and global developments is set to shape the narratives communicators will need to follow and interpret in the year ahead.
The Future Is Audio: Why Every CMO Should Incorporate Podcasting into 2026 Business Planning
By Jennifer Lewis
Agility PR Solutions - December 12, 2025
The way audiences consume content is changing. Once it was visual. Then it was social. Now, it’s personal. In an age of fragmented attention, podcasts and branded audio have emerged as among the most intimate and trusted communication channels available to brands.
The Social Skinny: Pinterest Trends x WPP Open; Hinge’s CMO-turned-CEO
By Julia Walker
PR Week - December 12, 2025
A weekly roundup of app and tech news.Disney announced a deal with OpenAI; Pinterest partnered with agency WPP; Hinge global comms new positions.
The Modern Leader series: Make holistic wellbeing a strategic priority
By David Grossman
PR Daily - December 12, 2025
As the year winds down, I often see leaders shift into reflection mode — celebrating wins, acknowledging challenges and planning for the year ahead. But there’s one area where many teams quietly fall short, and it often goes unnoticed until burnout, disengagement or turnover forces it into the spotlight. Holistic wellbeing.
PR Roundup: Nuzzi and Vanity Fair Split, Instagram’s Carversations and the Social Media Word of 2025
By Nicole Schuman
PRNEWS - December 11, 2025
This week’s PR Roundup looks at how Vanity Fair and journalist Olivia Nuzzi decided to part ways after a public scandal, how Instagram is promoting its Teen Accounts through conversations with Usher and his kids, and what was the word of the year on social media in 2025?
Roundtable: Trust and Misinformation in the Age of AI
Institute for Public Relations - December 10, 2025
Members of the IPR Measurement Commission and the IPR Digital Media Research Center gathered virtually to discuss misinformation, content authentication, and the impact of AI on data quality and audience trust.
20 Ways Creative Evolution Propelled Brands Forward This Year
By Forbes Communications Council
Forbes - December 11, 2025
Over the past year, many companies took a fresh look at how they work and how they communicate, discovering new ways to clarify their identity and spark meaningful growth. These creative changes—both internally and in how the brands show up in the world—helped shape not just what the companies say, but how effectively they can deliver on their goals.
Will AI replace news desks?
Axia Public Relations - December 12, 2025
Learn how AI supports storytelling across industries while keeping your communication aligned with web media best practices.
frankly… Episode 83: Integration Doesn’t Need More Budget, Just Better Strategy [PODCAST]
By Nina Scarpelli
Franco - December 11, 2025
Rachel chats with Emily Hebert to reveal how early planning and authentic storytelling strengthen 2026 communication strategies.
December Social Media Updates: LinkedIn Search Gets Conversational, X Kills Chrono Feeds, and the ROI on TikTok Creators
By Emily Kemp, Justin Buchbinder
FINN Partners - December 12, 2025
AI search hits LinkedIn, X kills its chronological feed. Get all the key social media updates and 70% higher TikTok creator ROI for Dec 2025.
How earned media shapes what AI says about your brand
By Marina Grudeva
Muck Rack - December 11, 2025
Learn how earned media influences AI-generated answers and why journalism, press coverage and Generative Engine Optimization now play a central role in how LLMs talk about a brand.
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