Happy Friday! Here's your Daily PR Brief - December 20, 2024
Misguided advice for PR pros; NBA All-Star game rebrand; even more 2025 predictions; and more!
Read some of today's best PR and Comms industry news clips:
19 Misguided Pieces Of Advice These Agency Pros Had To Unlearn (Forbes - December 20, 2024)
Throwback Thursday: Jack O'Dwyer Interviews Harold Burson (O'Dwyer's - December 19, 2024) [VIDEO]
The Scoop: NBA attempts to rebrand lackluster All-Star Game (PR Daily - December 18, 2024)
What are the Effects of Gratitude Expressions in the Workplace? (Institute for Public Relations - December 17, 2024)
In Memoriam: Barbara Way Hunter, APR, Fellow PRSA (PRsay - December 19, 2024)
5 PR Predictions for 2025 (Spin Sucks - December 19, 2024)
The media relations 2025 health check: leave spray and pray behind (PRmoment (UK) - December 10, 2024)
PR Roundup: TikTok and the Supreme Court, GIPHY Trends and Executive Media Consumption (PRNEWS - December 19, 2024)
4 random internal communications tips that demand to be told (Ragan Communications - December 18, 2024)
Press Releases are Broken (But Not All Hope is Lost) (KWT Global - December 9, 2024)
The power and pitfalls of crisis PR: How companies can navigate public relations disasters (Agility PR Solutions - December 19, 2024)
#CSOM 'Tis the Reason for the Season (HMA PR - December 19, 2024) [PODCAST]
Summary Section:
19 Misguided Pieces Of Advice These Agency Pros Had To Unlearn
By Forbes Agency Council
Forbes - December 20, 2024
Young professionals entering the workforce are often bombarded with advice from mentors, peers and well-meaning family members as they start out on their career journeys. While some of this guidance may prove invaluable, navigating the professional landscape can quickly reveal how some tips won't stand the test of real-world application.
Throwback Thursday: Jack O'Dwyer Interviews Harold Burson [VIDEO]
By John O'Dwyer
O'Dwyer's - December 19, 2024
O'Dwyer's founder, Jack O'Dwyer, conducted interviews with executives from leading PR firms in the late 80s. Here's footage of O'Dwyer with Harold Burson and other Burson-Marsteller executives.
The Scoop: NBA attempts to rebrand lackluster All-Star Game
By Casey Weldon, Allison Carter
PR Daily - December 18, 2024
Once must-see TV, the midseason exhibition has struggled to keep its cachet among many hoop fans. The biggest problem has been that the game just isn't competitive. Also: Disney explains cutting trans storyline from Pixar show; the push to make Grand Marnier cool again.
What are the Effects of Gratitude Expressions in the Workplace?
By Peter Cardon and Janna Wong
Institute for Public Relations - December 17, 2024
Dr. Peter Cardon and Dr. Janna Wong investigated employees’ happiness in the workplace – including their engagement, attachment, and satisfaction – as an outcome of expressing gratitude in the workplace.
In Memoriam: Barbara Way Hunter, APR, Fellow PRSA
PRsay - December 19, 2024
Barbara Way Hunter, APR, Fellow PRSA, a pioneering PR executive and longtime PRSA member and leader, passed away on Dec. 18 at her home in Walpole, N.H. Born in 1927 in Westport, N.Y., Hunter's career in the communications profession spanned over five decades, blazing a trail for women on Madison Avenue and advocating for the power of women as both business leaders and important consumers.
5 PR Predictions for 2025
By Dustin Siggins, Founder of Proven Media Solutions
Spin Sucks - December 19, 2024
As the annual predictions fly, Dustin Siggins explores 5 PR predictions for communicators to consider when planning for 2025.
The media relations 2025 health check: leave spray and pray behind
By Martin Loat
PRmoment (UK) - December 10, 2024
As many as 83% of PRs identify media relations as their most time-consuming task, according to MuckRack data. It’s also a source of frustration and burnout, exasperating many a PR person, client and journalist. So I asked some of the industry’s leaders whether they think media relations are broken beyond repair, or if we can turn things around.
PR Roundup: TikTok and the Supreme Court, GIPHY Trends and Executive Media Consumption
By Nicole Schuman
PRNEWS - December 19, 2024
This week's PR Roundup looks at the latest developments in the TikTok ban case, GIPHY's on-trend predictions for 2025, and a survey that shows what executives are looking for when it comes to consuming content.
4 random internal communications tips that demand to be told
By Tom Corfman
Ragan Communications - December 18, 2024
Luigi Pirandello’s absurdist play, “Six Characters in Search of an Author,” is about fictional characters abandoned by their playwright who demand that their stories be told. This story is about four random communication tips that demand to be told.
Press Releases are Broken (But Not All Hope is Lost)
By Matt Panichas, SVP Corporate, KWT Global
KWT Global - December 9, 2024
Press releases have devolved into a confusing mix of hyperbolic mission statements and executive quotes saying a whole lot of nothing. But the good news? Not all hope is lost and, in fact, there's quite a bit that we can do to get back on track.
The power and pitfalls of crisis PR: How companies can navigate public relations disasters
By Ronn Torossian, Founder of 5WPR
Agility PR Solutions - December 19, 2024
In the age of social media, 24/7 news cycles, and global interconnectedness, the ability to effectively manage a crisis has never been more crucial for companies. A single misstep—whether it’s a product failure, corporate scandal, or poor public response—can quickly escalate into a full-blown disaster.
#CSOM 'Tis the Reason for the Season [PODCAST]
By Abbie Fink
HMA PR - December 19, 2024
There are only so many hours in each day, so communicators need to get creative in order to break through the clutter, to have your message stand out among the hundreds of other messages. From community giving initiatives to corporate branding and everything in between, how important are holiday marketing strategies?
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