Friday is here and so is your Daily PR Brief! - June 27, 2025
Why PR needs that essential wow factor; Tactics to end imposter syndrome in PR; Prompt engineering guide for comms pros; and more!
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Read some of today's best PR and Comms industry news clips:
Why PR Needs That Essential Wow Factor (Axia Public Relations - June 26, 2025)
Communicators and marketers battle for the brand (Axios - June 26, 2025)
PR Firm News: 5WPR Targets Amazon Prime Day (July 8-11) (O'Dwyer's - June 26, 2025)
Tactics to end imposter syndrome in PR (PR Daily - June 27, 2025)
PR Roundup: Labubu Mania, Boston U and Alex Cooper Crisis, Authentic Carbs (PRNEWS - June 26, 2025)
Shaping the Future of LGBTQ+ Representation in Media and Communications (PRsay - June 26, 2025)
Why the PESO Model is Right For High-Velocity Industries (Spin Sucks - June 26, 2025)
A third of in-house comms and marketing pros feel overwhelmed, research finds (PRmoment (UK) - June 26, 2025)
Announcing the Winners of the 2025 Bulldog PR Awards—Congrats, Top 'Dogs! (Agility PR Solutions - June 27, 2025)
PR Masters Podcast 100th Episode Welcomes Industry Visionary Jim Weiss (CommPRO - June 26, 2025) [PODCAST]
Lessons for Global Communications (HMA PR - June 26, 2025)
Cannes 2025: “Brands Need To Stop Architecting Influencer Collabs To Death” (PRovoke - June 26, 2025)
The prompt engineering guide for comms pros (Ragan Communications - June 26, 2025)
Summary Section:
Why PR Needs That Essential Wow Factor
Axia Public Relations - June 26, 2025
You want your PR campaigns to stand out and truly captivate your audience. Public relations can often feel like a whirlwind of messages and media. In such a crowded space, having that elusive "wow factor" is what sets campaigns apart. What exactly is this "wow factor"?
Communicators and marketers battle for the brand
By Eleanor Hawkins
Axios - June 26, 2025
There's a push-pull between creating cultural relevance and avoiding corporate risk, and that tension was on display last week at Cannes Lions. Those two concepts are often at odds and add to the strained relations between marketing and communications.
PR Firm News: 5WPR Targets Amazon Prime Day (July 8-11)
By Steve Barnes
O'Dwyer's - June 26, 2025
5WPR develops a new service to help brands during Amazon Prime Day; AIIR, a communications agency specializing in the health, wellness, fitness and performance categories, is launched; RALLY, an advocacy agency, is starting up a podcast that it says will take listeners behind the scenes of campaigns and communications practices.
Tactics to end imposter syndrome in PR
By Christina Frey
PR Daily - June 27, 2025
Maybe you also have that inner voice planting seeds of self-doubt despite a track record of client wins, solid media relationships and experience? Chalk it up to the psychological experience best characterized as imposter syndrome. When a case of unwelcome imposter syndrome strikes, whether you're on a call or meeting with a client face-to-face, here are simple ways to exude confidence (even if you don't feel it).
PR Roundup: Labubu Mania, Boston U and Alex Cooper Crisis, Authentic Carbs
By Nicole Schuman
PRNEWS - June 26, 2025
This week's PR Roundup looks at the viral social media mania surrounding the Labubu doll, Boston University's indirect response to "Call Her Daddy" Host Alex Cooper's sexual harassment allegations, and a unique campaign pairing authenticity and carbs.
Shaping the Future of LGBTQ+ Representation in Media and Communications
PRsay - June 26, 2025
In celebration of Pride Month, PRSA's DEI Committee hosted a timely and thought-provoking panel discussion titled "Shaping the Future of LGBTQ+ Representation in Media and Communications." The June 17 conversation brought together three of the most influential voices in LGBTQ+ advocacy and communications.
Why the PESO Model is Right For High-Velocity Industries
By Christopher Barger
Spin Sucks - June 26, 2025
When comms teams are constantly reacting, they miss opportunities. Christopher Barger shares how the PESO Model creates structure without slowing things down.
A third of in-house comms and marketing pros feel overwhelmed, research finds
By Elizabeth Howlett
PRmoment (UK) - June 26, 2025
New research has found that 30% of communications and marketing professionals feel overwhelmed two to three times per week. The Confidence Amidst Chaos report from MikeWorldWide found that navigating increasing workloads, reputational sensitivities, and fast-moving technological change all contribute to feelings of overwhelm.
Announcing the Winners of the 2025 Bulldog PR Awards—Congrats, Top 'Dogs!
Agility PR Solutions - June 27, 2025
Renowned as the only PR awards program judged exclusively by journalists, the Bulldog PR Awards offer a unique and media-savvy evaluation of the most exceptional campaigns, individuals, and Bulldog Reporter is thrilled to announce the winners of the 2025 Bulldog PR Awards, recognizing outstanding achievements in the PR and communications industry over the past year.
PR Masters Podcast 100th Episode Welcomes Industry Visionary Jim Weiss [PODCAST]
CommPRO - June 26, 2025
In the 100th episode of the PR Masters Podcast, host Art Stevens marks this milestone with a deeply personal and inspiring conversation with one of the communications industry's most transformative figures: Jim Weiss, Chairman and Founder of Real Chemistry.
Lessons for Global Communications
By Justin Liggin
HMA PR - June 26, 2025
The demand for purpose-driven, tech-enabled PR continues to grow. Learn more about the top challenges, emerging risks, and opportunities shaping our industry in this blog post from Justin Liggin featuring insights from ICCO’s recent presentation at the 2025 AMEC Global Summit.
Cannes 2025: “Brands Need To Stop Architecting Influencer Collabs To Death”
By Maja Pawinska Sims
PRovoke - June 26, 2025
Peloton head instructor and fitness influencer Robin Arzón spoke to Weber Shandwick’s chief strategy officer for North America, Robyn Adelson, in a conversation during Cannes Lions.
The prompt engineering guide for comms pros
By Sean Devlin
Ragan Communications - June 26, 2025
The AI revolution has changed so much about how the world of work communicates. But it’s important to remember — nothing about AI is like waving a magic wand. It’s best used when it’s in capable hands that can customize it for a specific need. That’s where smart prompt engineering comes into play.
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