Good Monday! Please enjoy your Daily PR Brief - November 18, 2024

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Read some of today's best PR and Comms industry news clips:
Navigating salary expectations in PR and content manager roles (Agility PR Solutions - November 18, 2024)
PR And Marketing In The Era Of Disbelief: Overcoming Skepticism (Forbes - November 18, 2024)
Top takeaways from Ragan's Future of Communications Conference 2024 (Ragan Communications - November 18, 2024)
The 2024 Election and the Changing Definition of 'The Media' (PRNEWS - November 15, 2024)
Tips on running a successful agency from PRmoment's Agency Growth Forum (PRmoment (UK) - November 13, 2024)
One org, one voice: How to keep comms consistent in a charged political climate (PR Daily - November 15, 2024)
The Impact of Public Inquiries on Crisis Communication Plans (CIPR Crisis Comms Network (UK) - November 17, 2024)
ITNTW: Teens off TikTok? Will the social media ban actually work? (InsideOut Public Relations (Australia) - November 17, 2024)
Podcast: Navigating Purpose & ESG In The B2B Tech Industry (PRovoke Media - November 11, 2024) [PODCAST]
Using AI in PR: Experts explain how AI is enhancing PR workflows (plus prompts!) (Muck Rack - November 13, 2024)
10 things I learnt running my first PR event (Influence (UK) - November 15, 2024)
Summary Section:
Navigating salary expectations in PR and content manager roles
By Jay Jangid
Agility PR Solutions - November 18, 2024
Public relations and content managers form the foundational blocks of modern business strategy, both working to drive brand reputation and providing a catalyst for customer engagement. And as these industries also evolve to digital transformation/digital emergency strategies, PR and content marketing professionals will discover broad and new career paths easily.
PR And Marketing In The Era Of Disbelief: Overcoming Skepticism
By Jodi Amendola, CEO of Amendola
Forbes - November 18, 2024
No other age group’s skepticism can hold a candle to the youngest generations—Gen Alpha and Gen Z. They are growing up in the age of disinformation, fake news, conspiracy theories, deepfakes, catfishing, generative AI that can be used for nefarious purposes and other tech-spawned illusions.
Top takeaways from Ragan's Future of Communications Conference 2024
By Allison Carter
Ragan Communications - November 18, 2024
The future of communications will require proactive crisis communications management, personalized messages for individual employees and, above all, a willingness to bridge differences and reach across the political aisle.
The 2024 Election and the Changing Definition of 'The Media'
By Samuel Smith
PRNEWS - November 15, 2024
Former President Donald Trump's decisive victory in the 2024 Presidential Election has ushered in new questions for candidates and campaigns about messaging strategies and how to reach people. Arguments over policy choices and turnout versus persuasion will still be core to elections, but one thing is clear: "the media" is no longer solely legacy outlets.
Tips on running a successful agency from PRmoment's Agency Growth Forum
By Elizabeth Howlett
PRmoment (UK) - November 13, 2024
During his masterclass session on how to build and scale an independent PR firm, Joe Walton, co-founder at PR firm Fight or Flight revealed how taking risks paid off. He explained that it is common practice in agencies to only make new hires after new client revenue had been secured.
One org, one voice: How to keep comms consistent in a charged political climate
By Jess Zafarris
PR Daily - November 15, 2024
Leading comms at a large organization is never easy — especially in the bristling political landscape we are all experiencing right now — but smooth collaboration among departments can keep leadership united through even the fiercest reputational storms.
The Impact of Public Inquiries on Crisis Communication Plans
CIPR Crisis Comms Network (UK) - November 17, 2024
It feels like 2024 has been the year of UK public inquiries. There have been many that have concluded, have continued or have been announced. For anyone preparing crisis communication plans or considering what they need to do to be ready for the worst, this is a significant development.
ITNTW: Teens off TikTok? Will the social media ban actually work?
InsideOut Public Relations (Australia) - November 17, 2024
Prime Minister Anthony Albanese announced last week that he plans on enforcing social media bans for children across Australia. If passed, the legislation would see it become illegal for kids under the age of 16 to use any social media platforms, including Tiktok and Snapchat, two leading platforms within the demographic. The push for […]
Podcast: Navigating Purpose & ESG In The B2B Tech Industry [PODCAST]
By Maja Pawinska Sims
PRovoke Media - November 11, 2024
In this edition of the PRovoke Media podcast, Maja Pawinska Sims is joined by Richard Smith, co-founder and CEO of fintech Payen, and MikeWorldWide director Conrad Arnavutian, to talk about humanising B2B technology, purpose-driven B2B communications, and how brands and communicators in this sector can navigate the future of sustainability and ESG.
Using AI in PR: Experts explain how AI is enhancing PR workflows (plus prompts!)
By Linda Zebian
Muck Rack - November 13, 2024
AI is here to stay in public relations. Industry experts weigh in on how they use AI to enhance their daily workflows—from writing media releases to finding journalists to pitch.
10 things I learnt running my first PR event
By Ollie Manser
Influence (UK) - November 15, 2024
Last September, our agency took on a new client which wanted to launch a product at an exhibition. When I learned I'd be leading both the account and event organisation, as excited as I was, my face most likely looked like the fainting emoji. Now that I've successfully navigated those waters, I'm excited to share my top 10 things I learned along the way.
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