Greetings! Your Daily PR Brief is here - December 18, 2024
More 2025 predictions, Spirit Airlines bankruptcy comms, and In2 SABRE nominations are just some of today's topics!
Read some of today's best PR and Comms industry news clips:
PR predictions for 2025: 10 industry pros weigh in (Muck Rack - December 12, 2024)
49% of Companies Have a Crisis Plan. But Is It Enough to Save a Reputation? (PRNEWS - December 17, 2024)
Valuable Friction: The Communications Secret Ingredient (Spin Sucks - December 17, 2024)
Stunt Watch: Charli XCX and Hellmann's baggie, B&Q and Shelter's baubles and Inequality Street (PRmoment (UK) - December 13, 2024)
The murder of Brian Thompson must usher in a new era of health insurance PR (PR Daily - December 18, 2024)
Should Brands Be on Bluesky? (Amendola Communications - December 18, 2024)
The sustainable farming story that turned sour (Media First (UK) - December 17, 2024)
Lessons from the trenches: Why crisis management is critical in technology PR (Agility PR Solutions - December 18, 2024)
Crisis Playbook Shows the High Stakes of Leadership Failures and Communication Missteps (CommPRO - December 17, 2024)
What Spirit Airlines Got Right and Wrong in Its Bankruptcy Announcement (Franco - December 17, 2024)
Institute for Public Relations Announces 2025 Executive Leadership (Institute for Public Relations - December 1, 2024)
Favorite PR Moments of 2024 (Landis Communications - December 17, 2024)
Weber Shandwick, Real Chemistry Lead In2 SABRE Nominations (PRovoke Media - December 18, 2024)
Summary Section:
PR predictions for 2025: 10 industry pros weigh in
By Kristen Dunleavy
Muck Rack - December 12, 2024
A major trend that emerged this year is a focus on reaching other types of stakeholders with PR efforts beyond traditional journalists—Substack newsletter writers, micro-influencers and LinkedIn group administrators came up in a few predictions. And while AI continues to be a hot topic, some of our pros say it will dominate less of the conversation in 2025. One thing is for sure—it's going to be an interesting year ahead!
49% of Companies Have a Crisis Plan. But Is It Enough to Save a Reputation?
By Amanda R. Lucey
PRNEWS - December 17, 2024
At a recent national conference about crisis management, I asked the room: "How many of you have a crisis management team?" Almost 100% of hands went up. Then, the follow up: "How many of you have a strategic crisis plan?" Only half the room raised their hands.
Valuable Friction: The Communications Secret Ingredient
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - December 17, 2024
Valuable friction is about creating intentional moments of resistance that make your work stronger. We show you how to incorporate it in your comms programs.
Stunt Watch: Charli XCX and Hellmann's baggie, B&Q and Shelter's baubles and Inequality Street
By Kim Allain
PRmoment (UK) - December 13, 2024
How did we get to the Christmas mark this quickly? For me it's my last Stunt Watch before the Crimbo break and I'm going out with some creative bangers. This week finds Hellmann's and its baggies, B&Q shattering the realities of Christmas and an Inequality Street campaign.
The murder of Brian Thompson must usher in a new era of health insurance PR
By Lori Ruggiero
PR Daily - December 18, 2024
The fatal shooting of UnitedHealthcare CEO Brian Thompson outside a Manhattan hotel sent shockwaves through the healthcare insurance industry, revealing deep-seated vulnerabilities in how major insurance organizations manage and communicate during unprecedented crises.
Should Brands Be on Bluesky?
By Jim Sweeney
Amendola Communications - December 18, 2024
Since the election, former X users have flocked to Bluesky. Marketers should watch for changes that make it more accommodating to brands.
The sustainable farming story that turned sour
By Adam Fisher
Media First (UK) - December 17, 2024
Have you seen videos of people pouring milk down drains on your social media feeds? The likes of TikTok and X have been awash lately with conspiracy theories and misinformation about the breakfast staple. Even Bill Gates has been dragged into the storm. And it all stems from what could have been a positive story about sustainable farming.
Lessons from the trenches: Why crisis management is critical in technology PR
By Kyle Porter
Agility PR Solutions - December 18, 2024
Whether it's a data breach, a product failure, or a public relations misstep, the tech industry is uniquely prone to issues that can quickly escalate, causing irreparable damage to a company's reputation. In an era where news spreads in seconds and social media amplifies every story, managing a crisis is no longer optional—it's an essential part of any tech company's PR strategy.
Crisis Playbook Shows the High Stakes of Leadership Failures and Communication Missteps
By Dominic Calabrese
CommPRO - December 17, 2024
From political upheaval and corporate missteps to natural disasters and public health scares, 2024 was a masterclass in crisis communication, underscoring the need for agility, transparency, and decisive leadership in the face of chaos.
What Spirit Airlines Got Right and Wrong in Its Bankruptcy Announcement
By Alexis Schuchert
Franco - December 17, 2024
Once the bankruptcy filing became public, Spirit Airlines issued an open letter to all Spirit guests and a press release announcing its entry into a restructuring support agreement (RSA) as part of the filing. The news has since been covered by major media outlets nationwide. Given the gravity of the situation, it prompted me to reflect: From a communications perspective, how effectively did Spirit handle this announcement?
Institute for Public Relations Announces 2025 Executive Leadership
Institute for Public Relations - December 1, 2024
The Institute for Public Relations (IPR) Board of Trustees is thrilled to announce the election of the 2025 Executive Leadership.
Favorite PR Moments of 2024
Landis Communications - December 17, 2024
Our team at Landis Communications has gathered some of the most impactful PR moments from 2024. These stories showcase the creativity, resilience and adaptability that lie at the heart of effective public relations.
Weber Shandwick, Real Chemistry Lead In2 SABRE Nominations
PRovoke Media - December 18, 2024
Weber Shandwick has received more North American In2 SABRE nominations than any other agency, with 18 of the campaigns it conducted last year shortlisted for the awards, which recognize work in insight and innovation—spanning content creation, digital and social media, data and analytics and more.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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