Hello! Check out today's Daily PR Brief - December 4, 2024
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Read some of today's best PR and Comms industry news clips:
Announcing Ragan's 2024 Video, Visual & Virtual Awards finalists (PR Daily - December 4, 2024)
How Effective are AI-Generated Stories? (Institute for Public Relations - December 3, 2024)
2025 PR & communications predictions for public affairs, healthcare, & tech (Agility PR Solutions - December 3, 2024)
3 Ways to Tell Better Stories (PRsay - December 3, 2024)
Building a Strategic Communications Measurement Framework (Spin Sucks - December 3, 2024)
Front-Line Communication Requires More Creativity (Forbes - December 4, 2024)
Top PR Agencies Battle for Dominance in a National Shifting Industry Ranking (CommPRO - December 4, 2024)
Share of Voice vs Share of Market in the Era of AI (Mention - December 4, 2024)
How to Edit Wikipedia the Right Way: Insights for Communicators (Neville Hobson - December 4, 2024)
"Tech Brands Have To Use More Channels, More Savvily, Than Ever Before" (PRovoke Media - December 2, 2024)
How SaaS is transforming PR and marketing strategies in the digital age (Agility PR Solutions - December 2, 2024)
Summary Section:
Announcing Ragan's 2024 Video, Visual & Virtual Awards finalists
PR Daily - December 4, 2024
This year’s finalist group represents the best creativity and innovation in video, visual design and virtual events. Their work captivated audiences, fostered meaningful connections and brought stories to life with stunning visuals and impactful virtual experiences.
How Effective are AI-Generated Stories?
By Dr. Haoran Chu and Dr. Sixiao Liu
Institute for Public Relations - December 3, 2024
Dr. Haoran Chu & Dr. Sixiao Liu analyzed artificial intelligence (AI) and whether AI-generated stories were as engaging and persuasive as human-generated stories. Three separate experiments with a total of 1,308 participants were conducted in March 2023.
2025 PR & communications predictions for public affairs, healthcare, & tech
Agility PR Solutions - December 3, 2024
As 2025 nears, it's poised to be another year of new challenges, excitement and PR industry growth for those on their toes and prepared to adapt as necessary. Raffetto Herman Strategic Communications is one such agency, with agency practice leads already manning their telescopes to anticipate what the near year will bring. Below, many of the firm's experts share how they predict the PR industry will change in 2025 and how professionals will need to shift strategies.
3 Ways to Tell Better Stories
By Ann Wylie
PRsay - December 3, 2024
Stories are the most powerful form of human communication, according to Peg Neuhauser, author of “Corporate Legends and Lore." So how can you tell a great story?
Building a Strategic Communications Measurement Framework
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - December 3, 2024
Are you tracking metrics that matter? Gini Dietrich describes how to align PR measurement with business outcomes and win your seat at the strategic table.
Front-Line Communication Requires More Creativity
By Elizabeth Baskin, CEO and Executive Creative Director at Tribe, Inc.
Forbes - December 4, 2024
Engaging and aligning front-line employees in manufacturing, retail, hospitality and healthcare organizations is critical because they’re the ones creating the customer experience and making the products customers are buying. If front-line employees don’t understand what the company stands for, how can they deliver on the brand promise?
Top PR Agencies Battle for Dominance in a National Shifting Industry Ranking
CommPRO - December 4, 2024
The November 2024 Public Relations Rankings, compiled by CommPRO and CommunicationsMatch™, highlight significant shifts in the industry's top agencies. With only two new entries in the Top 10, the rankings reflect the intense competition and evolving demands of the communications landscape.
Share of Voice vs Share of Market in the Era of AI
By Pragati Gupta
Mention - December 4, 2024
Remember the days when TV ads and billboards measured marketing success? Well, times have changed, and so have how we measure success. Today, it's all about Share of Voice (SOV) and Share of Market (SOM). As AI enters mainstream media, things are getting even more interesting.
How to Edit Wikipedia the Right Way: Insights for Communicators
Neville Hobson - December 4, 2024
Wikipedia’s guidelines are designed to preserve its integrity as a reliable, unbiased source of information. At the heart of this complexity is the labyrinthine nature of Wikipedia’s policies and guidelines. Understanding and respecting these elements is essential for building trust and achieving success on the platform.
"Tech Brands Have To Use More Channels, More Savvily, Than Ever Before"
By Maja Pawinska Sims
PRovoke Media - December 2, 2024
CCGroup CEO Richard Fogg outlines how the tech sector is evolving comms strategies in a continuing tough market, as global standards organisation ETSI appoints the agency to lead its PR.
How SaaS is transforming PR and marketing strategies in the digital age
By Srdjan Gombar
Agility PR Solutions - December 2, 2024
Traditional strategies that once relied heavily on print media, cold calls, and in-person networking have given way to digital approaches enabled through sophisticated tools. In this post, we'll explore how SaaS is reshaping PR and marketing strategies, discuss the core benefits these tools bring to the table, and provide actionable insights into leveraging SaaS for modern campaigns.
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