Hello! Enjoy your Tuesday Daily PR Brief - December 17, 2024
Mysterious drones, 2025 predictions, working in Washington, DC and more!
Read some of today's best PR and Comms industry news clips:
The Scoop: Mysterious drone sightings bring messy messaging (PR Daily - December 16, 2024)
What's certain to happen in the weeks leading up to the Super Bowl—and 7 ways PR can best prepare (Agility PR Solutions - December 17, 2024)
5 PR Predictions & Challenges To Navigate In 2025 (Forbes - December 13, 2024)
To Build Relationships, Be Your Authentic Self, Gen-Z Influencer Brandy Star Merriweather Says (PRsay - December 16, 2024) [VIDEO]
The PR crises review of 2024 (PRmoment (UK) - December 12, 2024)
Washington DC: Shape Opinions & Influence Actions (PRGN - December 16, 2024)
The power of PR in promoting unique brands—4 effective strategies (Agility PR Solutions - December 17, 2024)
PR Masters Series Episode #94 - Dave Armon (CommPRO - December 16, 2024) [PODCAST]
The ABCDE's Of AI And Its Impact On Media (Forbes - December 16, 2024)
5 Ways to Improve Media Relations with Data Support (PRNEWS - December 16, 2024)
Your predictions about the future of communications (Ragan Communications - December 17, 2024)
18 (mostly) B2B marketing and communications statistics that aptly summarize 2024 (Sword and the Script - December 17, 2024)
Summary Section:
The Scoop: Mysterious drone sightings bring messy messaging
By Allison Carter
PR Daily - December 16, 2024
Officials, including those from the FBI, Pentagon, FAA and the White House, have said a lot about what the drones aren't. But there's almost no information on what the drones are. Plus: TikTok’s future is dealt another blow; backpack company faces pushback over CEO killing response.
What's certain to happen in the weeks leading up to the Super Bowl—and 7 ways PR can best prepare
By Arthur Solomon
Agility PR Solutions - December 17, 2024
The 2025 Super Bowl will take place on Feb. 9 at the Caesars Superdome in New Orleans, home of the Saints. While the teams that will play in the game will not be known for many weeks, PR practitioners can still be sure of the following.
5 PR Predictions & Challenges To Navigate In 2025
By Heather Kelly, CEO of Next PR
Forbes - December 13, 2024
To thrive—or even survive—today requires constant evolution. That's true for brands and the PR agencies that serve them. Fortunately, the media industry is also evolving, giving companies and their PR teams unique opportunities to stay relevant with their audiences. Here are my top five PR challenges and predictions you can anticipate in 2025 and how you can capitalize on these opportunities for growth.
To Build Relationships, Be Your Authentic Self, Gen-Z Influencer Brandy Star Merriweather Says [VIDEO]
PRsay - December 16, 2024
In a recent interview with PRSA Publications Director John Elsasser, Merriweather, a recipient of the Comcast RISE grant, discussed how she builds relationships and curates experiences that resonate with audiences.
The PR crises review of 2024
By Elizabeth Howlett
PRmoment (UK) - December 12, 2024
If anything, this year's PR crisis situations have only further underscored the need for swift, transparent and empathetic communication, so we asked some of our friends in crisis comms to rundown the PR crises comms failures of 2024 that serve as a valuable lesson on what to not do in 2025.
Washington DC: Shape Opinions & Influence Actions
By David Fuscus
PRGN - December 16, 2024
In this week’s blog post, David Fuscus, President & CEO of Xenophon Strategies, describes the business and communications environment in Washington, D.C., and offers advice to businesses navigating his home market.
The power of PR in promoting unique brands—4 effective strategies
By Liam Bayford
Agility PR Solutions - December 17, 2024
What Makes PR Essential? PR assists businesses in navigating the competitive marketplace by providing customized communication PR is a critical component of establishing brand identity, nurturing trust, and increasing visibility.
PR Masters Series Episode #94 - Dave Armon [PODCAST]
CommPRO - December 16, 2024
Host Art Stevens welcomes Dave Armon, executive vice chair at 3BL, a content distribution software platform and community that amplifies sustainability and social impact performance for hundreds of companies and NGOs. With a distinguished career that began in journalism at United Press International, Dave transitioned to public relations, spending two decades at PR Newswire, where he served as president and COO.
The ABCDE's Of AI And Its Impact On Media
By Bob Pearson, Chair, The Next Solutions Group; 104 West Partners, The Next Practices Group
Forbes - December 16, 2024
Our brains serve as the navigators and purveyors of what technology has to offer. It results in a rhythm to how humans embrace and utilize media. It is more linear than we realize. Storytelling is a great example. The models of how a story is told may sound unique, but they are remarkably similar—which is why we developed the ABCDE model to help communicators and marketers develop consistently powerful narratives.
5 Ways to Improve Media Relations with Data Support
By Alexia Rose
PRNEWS - December 16, 2024
By harnessing data-driven insights for media relations, PR professionals can refine communication strategies, enhance outreach efforts and even strengthen relationships with the right media outlets.
Your predictions about the future of communications
By Justin Joffe
Ragan Communications - December 17, 2024
During Ragan’s Future of Communications Conference, we asked attendees to look beyond the next year, future-casting their predictions on what the role of the communicator will look like in 10 years. Here are our favorites.
18 (mostly) B2B marketing and communications statistics that aptly summarize 2024
By Frank Strong, MA, MBA
Sword and the Script - December 17, 2024
Regular readers know I frequently dive into data studies and marketing surveys. Often, I’ll compile these into cliff notes that highlight the more interesting findings, along with analysis or advice for applying the findings to improve your own marketing efforts. Then at the end of the year, I go back through the findings to filter the best gems to highlight.
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