Hello! Please enjoy your Tuesday Daily PR Brief - November 26, 2024

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The analysts at ITK curate custom daily media briefs with company news, competitor highlights, and key industry updates ready to share with the C Suite. (Like the curated newsletter you’re reading right now!)
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Read some of today's best PR and Comms industry news clips:
How Substack is revolutionizing the way freelance writers and PR pros work together (Muck Rack - November 26, 2024)
How To Connect With Consumers: 14 Storytelling Tips For Corporations (Forbes - November 25, 2024)
Opinion: Why Influencers Can't Become The New Norm In A Crisis (PRovoke Media - November 26, 2024)
The Scoop: Reddit disinformation campaign upends London dining (PR Daily - November 25, 2024)
How the Communications Industry Can Learn to Trust AI (PRNEWS - November 25, 2024)
Start Now and Follow These 10 Tips for Internship Success (PRsay - November 25, 2024)
Good and Bad PR: Starling Bank's hybrid miscount, Jaguar's rebrand and rats driving cars (PRmoment (UK) - November 21, 2024)
Milan: the Italian capital of Public Relations (PRGN - November 14, 2024)
10 ways to leverage AI for crisis management in public relations (Agility PR Solutions - November 25, 2024)
Pitching to podcasts with host Jason Mudd (Axia Public Relations - November 26, 2024) [PODCAST]
Could your hybrid working policies cause your next reputational crisis? (Media First (UK) - November 26, 2024)
Summary Section:
How Substack is revolutionizing the way freelance writers and PR pros work together
By Linda Zebian
Muck Rack - November 26, 2024
We checked in with three freelance writers to learn more about how they are using Substack to connect with PR pros and find sources for stories.
How To Connect With Consumers: 14 Storytelling Tips For Corporations
By Forbes Agency Council
Forbes - November 25, 2024
A large corporation may struggle to connect with consumers on an emotional level, leaving a perceptible distance between the brand and its customers.
Opinion: Why Influencers Can't Become The New Norm In A Crisis
By Josh Wheeler
PRovoke Media - November 26, 2024
Broadcast specialist Josh Wheeler looks at the rise of “soft touch” interviews with the likes of podcaster Joe Rogan, and MrBeast’s recent use of a fellow YouTuber as part of his crisis management strategy.
The Scoop: Reddit disinformation campaign upends London dining
By Allison Carter
PR Daily - November 25, 2024
It's common to think of disinformation campaigns as complex efforts heralded by world governments or shadowy organizations, seeking to advance nefarious agendas and subtly manipulate us all. But in at least one case, it involved a group of Redditors fed up over long lines to purchase their favorite sandwich. Plus: The man who may decide the future of DEI under Trump; the simple genius of the McRib.
How the Communications Industry Can Learn to Trust AI
By Chris Hackney
PRNEWS - November 25, 2024
As AI transforms the wider communications landscape, agency leaders and in-house executives alike face a new responsibility: to ensure the tools their teams implement follow ethical standards and processes.
Start Now and Follow These 10 Tips for Internship Success
By Lorra Brown
PRsay - November 25, 2024
As internship season arrives, public relations and integrated marketing firms worldwide are opening applications for paid summer roles. If you've spent your college years building a well-rounded experience and crafting a standout portfolio, then now’s the time to elevate your networking and job search strategies.
Good and Bad PR: Starling Bank's hybrid miscount, Jaguar's rebrand and rats driving cars
By Andy Barr
PRmoment (UK) - November 21, 2024
Well hello there public relations fans. Ready for this week's dollop of Good and Bad PR? Off we go.
Milan: the Italian capital of Public Relations
By Alessandra Malvermi
PRGN - November 14, 2024
In this week's blog post, Alessandra Malvermi of Sound PR describes the media market and the busy world of international trade events in Milan.
10 ways to leverage AI for crisis management in public relations
By Pragati Gupta
Agility PR Solutions - November 25, 2024
Have you ever had that awful feeling when your company's good name was at risk? Like when a tweet backfires big time or news outlets can't stop talking about you pulling a product off the shelves?
Pitching to podcasts with host Jason Mudd [PODCAST]
By On Top of PR
Axia Public Relations - November 26, 2024
Learn expert tips for pitching podcasts with Jason Mudd. Research, pitch, and follow up for podcast guest appearance success.
Could your hybrid working policies cause your next reputational crisis?
By Adam Fisher
Media First (UK) - November 26, 2024
What could be the cause of your organisation's next reputational crisis? When we ask that question at the start of our crisis communication courses, things like data breaches, IT failures, workplace accidents, product flaws and supply chain issues are typically put forward. It may be worth considering adding hybrid working arrangements and policies to the list.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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