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Read some of today's best PR and Comms industry news clips:
The PR Industry Earns a Just Passing Grade on Its First AI IQ Test, USC Center for Public Relations Finds (USC Annenberg School for Communication and Journalism - October 30, 2026)
The birth of the press release is rooted in tragedy (PR Daily - October 28, 2026)
Selling PR Firms To Ad Groups Was A 'Colossal Mistake' (PRovoke - October 27, 2026)
PR Roundup: Marissa Mayer's Demo Misfire, How AI Is Shaping the Midterms and Lime's Civics Playbook (PRNEWS - October 29, 2026)
Where Are Audiences Getting Their News This Year? (Institute for Public Relations - October 27, 2026)
Get More From Events During The Q4 Marketing Crunch (Forbes - October 30, 2026)
S&T Live Recap: Tony D'Angelo, PRSA's 2026 Gold Anvil Recipient, on What He's Learned (PRsay - October 30, 2026)
Earned media's role in building AI citation authority (Axia Public Relations - October 30, 2026)
How to write a press release for AI search visibility (EIN Presswire - October 29, 2026)
Different Perspectives, Shared Purpose: Lessons from PRGN (HMA PR - October 29, 2026)
Prepare and practice: The ways comms can ready leaders for candid employee Q&As (Ragan Communications - October 29, 2026)
PR Firm News: WWPR Names Fox '26 Woman of the Year (O'Dwyer's - October 29, 2026)
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Summary Section:
The PR Industry Earns a Just Passing Grade on Its First AI IQ Test, USC Center for Public Relations Finds
USC Annenberg School for Communication and Journalism - October 30, 2026
Public relations professionals earned a "just passing" grade on the industry's first AI IQ test, created by the USC Center for Public Relations, with less than one-third reaching the two highest proficiency levels.
The birth of the press release is rooted in tragedy
By Allison Carter
PR Daily - October 28, 2026
It's almost difficult to imagine a world without the good old press release. But Oct. 28 marks the 120th anniversary of this public relations stalwart. Like so many things in the profession, it was invented by Ivy Lee. The first release was sent in the wake of tragedy.
Selling PR Firms To Ad Groups Was A 'Colossal Mistake'
By Maja Pawinska Sims
PRovoke - October 27, 2026
Interviewed by Penta CEO Jim O’Leary at the PRovoke Global Summit, Paul Holmes challenged the holding company model, called for greater clarity around the CCO’s role and explored the future of media credibility.
PR Roundup: Marissa Mayer's Demo Misfire, How AI Is Shaping the Midterms and Lime's Civics Playbook
By Nicole Schuman
PRNEWS - October 29, 2026
PR roundup covers what Marissa Mayer's viral AI parenting anecdote reveals about the dangers of leading with the wrong product story, new research showing how AI platforms are quietly nudging Senate candidates toward the center and why Lime's free rides to the polls is a textbook example of purpose-driven brand activation done right.
Where Are Audiences Getting Their News This Year?
Institute for Public Relations - October 27, 2026
The Reuters Institute examined how audiences across 48 countries and territories access and engage with news amid the rise of social media, video networks, creators, and AI chatbots.
Get More From Events During The Q4 Marketing Crunch
By Dee Blohm, Senior Vice President of Corporate Marketing at Anteriad
Forbes - October 30, 2026
Here's how to get more pipeline from planned Q4 events through smarter targeting, faster follow-up and better data.
S&T Live Recap: Tony D'Angelo, PRSA's 2026 Gold Anvil Recipient, on What He's Learned
By John Elsasser
PRsay - October 30, 2026
Looking back at his long career in communications, Tony D’Angelo, APR, Fellow PRSA, sees that his professional development turned a corner when he started caring about the success of the people around him.
Earned media's role in building AI citation authority
By Dana Whitfield
Axia Public Relations - October 30, 2026
Learn how earned media and AI citations work together to strengthen brand authority, improve AI visibility, and support measurable business outcomes.
How to write a press release for AI search visibility
By Cassie Clark
EIN Presswire - October 29, 2026
A clear, well-structured press release can help AI search tools find and understand your news. Here’s how to write one.
Different Perspectives, Shared Purpose: Lessons from PRGN
By Abbie Fink
HMA PR - October 29, 2026
Having just returned from our fall conference in New York City, I am reminded that the real strength of a global network isn't simply having colleagues around the world. It's what happens when we bring those colleagues together, share our experiences, challenge our assumptions and recognize how much we can learn from one another.
Prepare and practice: The ways comms can ready leaders for candid employee Q&As
By Sean Devlin
Ragan Communications - October 29, 2026
More organizations are putting leaders in front of employees for unscripted Q&As. Editorial pros are well placed to help, from writing the questions to getting the leader ready. Michael Rothman, former senior editor at TD Bank, told Ragan he's been a firsthand witness to leaders who haven't gotten their messaging right the first time.
PR Firm News: WWPR Names Fox '26 Woman of the Year
By Steve Barnes
O'Dwyer's - October 29, 2026
PR firm news from Washington Women in Public Relations, The BCPR Group, and Holder Partners.
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All reports made with the help of Report Mule.