Hi! Check out Thursday's Daily PR Brief - November 21, 2024
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Read some of today's best PR and Comms industry news clips:
Could you have better handled this 'Wicked' crisis? (Media First (UK) - November 21, 2024)
AI may require PR agencies to reevaluate billing models (PR Daily - November 21, 2024)
Will Bluesky Change PR? (PRNEWS - November 21, 2024)
Digital Media-Arenas: the PESO Model on Steroids (Institute for Public Relations - November 10, 2024)
S&T Live Recap: Local News Deserts Leave Residents Uninformed, Encourage Misinformation (PRsay - November 20, 2024)
The Evolving Role Of PR And The Growing Importance Of Content (Forbes - November 21, 2024)
Birthday Podcast: 15 years of Manifest, Alex Myers on the PRmoment Podcast (PRmoment (UK) - November 18, 2024) [PODCAST]
Goodwill's Anita Guerrero on instrumental mentors during her career journey (Ragan Communications - November 20, 2024) [VIDEO]
Poland: Gateway to Business in Eastern Europe (PRGN - November 4, 2024)
Narratives speak louder than numbers: Tips for using financial storytelling to enhance PR strategies (Agility PR Solutions - November 19, 2024)
Curiosity, Creativity, and Authenticity Driving the Next Era of Communications (CommPRO - November 21, 2024)
16 Essential Elements Of A Successful Crisis Communications Plan (Forbes - November 20, 2024)
Summary Section:
Could you have better handled this 'Wicked' crisis?
By Adam Fisher
Media First (UK) - November 21, 2024
Imagine you work for a leading toy company. You're in the middle of a high-profile campaign. And then it becomes clear that a website address on your packaging sends customers somewhere completely inappropriate. That was the crisis communication scenario Mattel faced.
AI may require PR agencies to reevaluate billing models
By Casey Weldon
PR Daily - November 21, 2024
Tools like ChatGPT are completing tasks that used to take hours in minutes so firms may want to consider how that’ll affect hourly billing.
Will Bluesky Change PR?
By Nicole Schuman
PRNEWS - November 21, 2024
Social media trends come and go, but it has been a while since an existing social media platform (Bluesky) has encouraged so many users to jump ship and abandon their current social media habits. Such moves warrant the attention of the PR and communication industry.
Digital Media-Arenas: the PESO Model on Steroids
By Vilma Luoma-aho and Mark Badham
Institute for Public Relations - November 10, 2024
This blog introduces the Digital Media-Arena (DMA) Framework, which maps out 14 digital spaces that cover scenarios of very little control to a whole lot of control over an organization’s communication.
S&T Live Recap: Local News Deserts Leave Residents Uninformed, Encourage Misinformation
PRsay - November 20, 2024
This year alone, 127 newspapers closed in the United States, an average of nearly two per week, according to Northwestern University's Medill State of Local News Report 2024. So-called "news deserts" rose to 206 this year from 204 in 2023.
The Evolving Role Of PR And The Growing Importance Of Content
By Lis Anderson, Founder and Director at AMBITIOUS
Forbes - November 21, 2024
The industry has undergone significant changes driven by advancements in tech, shifts in media consumption, and the evolving expectations of audiences that make it easier for brands to communicate with them directly. But lately, things feel different.
Birthday Podcast: 15 years of Manifest, Alex Myers on the PRmoment Podcast [PODCAST]
PRmoment (UK) - November 18, 2024
This is the latest in our Birthday series: Manifest is 15 years old! Manifest has offices in the US (New York and LA), London, Australia and Sweden. The total group fee income is £8m. Interestingly £4 of that is now in the US, £3 in the UK and £1m divided between Sweden and Australia. On this week's show Alex reflects on 15 years on Manifest.
Goodwill's Anita Guerrero on instrumental mentors during her career journey [VIDEO]
By Sean Devlin
Ragan Communications - November 20, 2024
Anita Guerrero, vice president of corporate communications and brand management at Goodwill Industries of Southeastern Wisconsin and Metropolitan Chicago shared a story about how one of the first comms leaders she ever worked for helped shape her perception of the field.
Poland: Gateway to Business in Eastern Europe
By Mariusz Pleban
PRGN - November 4, 2024
In this week’s blog post, Mariusz Pleban, Partner of OneMulti, describes the business and communications environment in Poland and offers advice to businesses navigating his home market.
Narratives speak louder than numbers: Tips for using financial storytelling to enhance PR strategies
By Jessica Perkins
Agility PR Solutions - November 19, 2024
Financial data can tell captivating stories about a company's journey. It shows whether the company thrives, falters, or navigates steadily toward its goals. When investors and stakeholders examine this data, they gain insights into profitability and brand strength.
Curiosity, Creativity, and Authenticity Driving the Next Era of Communications
By Simon Erskine Locke
CommPRO - November 21, 2024
We recently sat down with CommPRO Industry Member Laura Tomasetti, CEO & Founder of 360PR+ in Boston, to discuss the secrets to the award-winning agency's success, industry trends, agency life and what it really means to provide 360 degree communications plans for some of the world's best known brands.
16 Essential Elements Of A Successful Crisis Communications Plan
By Forbes Communications Council
Forbes - November 20, 2024
Forbes Communications Council members share key elements of any crisis communications plan. From clear communication channels to pre-approved talking points, these elements can help your business minimize damage and foster resilience when facing the unexpected.
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