Happy Monday! Take a look at your Daily PR Brief - January 5, 2026
How corporate comms teams navigate polarization; Upcoming events for comms pros; The year AI went bust; and more!
Read some of today's best PR and Comms industry news clips:
How PR People Lose Perspective — and How We Get It Back (Under Embargo - December 28, 2025)
4 PR predictions for 2026: How AI is transforming the future of communications (Agility PR Solutions - January 5, 2026)
Seven Reasons Sir Martin Sorrell is Wrong About PR (PRovoke Media - December 31, 2025)
The Year AI Went Bust (O'Dwyer's - January 5, 2026)
Resisting the slop: How brands can stand out in the age of infinite content and finite attention (PR Daily - January 5, 2026)
From AI to Authenticity: The PRsay Topics That Resonated in 2025 (PRsay - December 31, 2025)
How Corporate Comms Teams Navigate Polarization (5W Public Relations - January 4, 2026)
19 Skills That Will Shape The Next Generation Of Internal Comms Leaders (Forbes - January 2, 2026)
How to Spot Sales Pitches Masquerading as Media Opportunities (Axia Public Relations - December 31, 2025)
Venezuela Raid Shows Why Crisis Communication Must Match Strategy Not Tactics (CommPRO - January 4, 2026)
10 upcoming events for comms pros to add to your calendar in 2026 (Muck Rack - January 5, 2026)
An Interview: Oyin Adedoyin, The Wall Street Journal (Meredith & The Media - January 5, 2026)
Summary Section:
How PR People Lose Perspective — and How We Get It Back
By Johnna Muscente
Under Embargo - December 28, 2025
As we step into our sophomore year, I want to offer a perspective that may feel…counterintuitive — especially after 12 months spent leveling up and leaning in. I want you to do… a little less. Hear me out.
4 PR predictions for 2026: How AI is transforming the future of communications
By John McCartney
Agility PR Solutions - January 5, 2026
As AI systems become the primary pathway to answers, PR professionals need to rethink nearly every aspect of how they work, how narratives are shaped, and how they deliver value to clients.
Seven Reasons Sir Martin Sorrell is Wrong About PR
By Paul Holmes
PRovoke Media - December 31, 2025
During a a debate on BBC's Radio 4, Sir Martin Sorrell declared that "there's no such thing as PR anymore." He couldn't be more wrong.
The Year AI Went Bust
By Jon Gingerich
O'Dwyer's - January 5, 2026
Artificial intelligence changed the world in 2025. Unfortunately, not all that change was for the better.
Resisting the slop: How brands can stand out in the age of infinite content and finite attention
By Ryan Cangialosi, Head of Strategic Initiatives & Integration – Communications & Corporate Affairs at
PR Daily - January 5, 2026
In a world where AI has made it easier than ever to produce words, images, and videos at scale, the volume of content has exploded. But volume does not equal value or quality.
From AI to Authenticity: The PRsay Topics That Resonated in 2025
PRsay - December 31, 2025
The most-read PRsay posts of 2025 tell a clear story about what communicators are wrestling with — and where they’re leaning in.
How Corporate Comms Teams Navigate Polarization
5W Public Relations - January 4, 2026
Learn how corporate communications teams navigate political polarization through strategic issue mapping, neutrality frameworks, stakeholder segmentation and crisis protocols.
19 Skills That Will Shape The Next Generation Of Internal Comms Leaders
By Forbes Communications Council
Forbes - January 2, 2026
The next generation of internal communicators will need skills that go beyond mastering new tools, balancing empathy with strategy to ensure communication remains both scalable and human. To that end, 19 Forbes Communications Council members share the capabilities they believe will matter most as internal communications continues to evolve.
How to Spot Sales Pitches Masquerading as Media Opportunities
Axia Public Relations - December 31, 2025
Not all “media opportunities” are earned PR. Learn how to identify branded entertainment or pay-to-play sales pitches, their risks, and how to vet them before committing.
Venezuela Raid Shows Why Crisis Communication Must Match Strategy Not Tactics
By Helio Fred Garcia
CommPRO - January 4, 2026
We explore how the Venezuela raid offers a powerful lesson for communicators on why crisis communication must be guided by clear strategy, not just well-executed tactics.
10 upcoming events for comms pros to add to your calendar in 2026
By David Tilove
Muck Rack - January 5, 2026
Check out Muck Rack's list of 10 can't-miss events for public relations professionals and communicators in the first half of 2026.
An Interview: Oyin Adedoyin, The Wall Street Journal
By Meredith Klein
Meredith & The Media - January 5, 2026
This week, I sat down with Oyin Adedoyin, personal finance reporter at The Wall Street Journal.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.