Make your Monday smarter. Today’s Daily PR Brief is in! - February 2, 2026
Silence used to feel safer; Pitching styles to break through the noise; Crisis comms lessons from the Beckham family feud; and more!
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Read some of today's best PR and Comms industry news clips:
Silence Used to Feel Safer. It Isn't Always. Not Anymore. (PRNEWS - January 29, 2026)
A 2026 Playbook For Thought Leadership In A Zero-Click World (Forbes - February 2, 2026)
Five Pitching Styles to Break Through the Noise (O'Dwyer's - February 2, 2026)
The three steps needed to create internal mythbuster messaging (Ragan Communications - February 2, 2026)
Building a Human-AI PR Team Blueprint (5W Public Relations - January 30, 2026)
Good and Bad PR: Dr Pepper's jingle, Elon Musk's robot army and HS2's positive news (PRmoment (UK) - January 29, 2026)
How brands can deliver flawless live events that earn media coverage (Agility PR Solutions - January 29, 2026)
From local news to CNN: A PR roadmap for on-camera credibility (Axia Public Relations - January 30, 2026)
PR and Marketing Lessons From the Super Bowl (CommPRO - February 2, 2026)
The Scoop: Some TikTok users are fleeing the app. This is where they're going. (PR Daily - January 30, 2026)
Headliners: H/Advisors' Candise Tang (PRovoke Media - January 30, 2026)
Experts from People, Zeno and Qualcomm on the metrics that matter in the Generative Engine Optimization Era (Muck Rack - January 30, 2026)
Mend it like Beckham? Crisis comms lessons from a family feud (Media First (UK) - February 2, 2026)
Know someone in PR, comms or marketing who likes staying ahead? Forward this newsletter their way!
Summary Section:
Silence Used to Feel Safer. It Isn't Always. Not Anymore.
By Carreen Winters
PRNEWS - January 29, 2026
When every word can trigger backlash from multiple directions—employees, customers, elected officials, investors, advocacy groups—“say less” becomes a rational posture. But there is a limit to that strategy.
A 2026 Playbook For Thought Leadership In A Zero-Click World
By Dennis Kirwan, CEO of Dymic
Forbes - February 2, 2026
Publish, share the link, measure clicks. That playbook built a decade of content marketing. In today's zero-click world, it's also how thought leadership dies in silence.
Five Pitching Styles to Break Through the Noise
By Jasper Hamill
O'Dwyer's - February 2, 2026
The brutal reality facing most PR professionals is that their emails are rarely opened and carefully crafted pitches often end up being roundly ignored, with zero chance of feedback regarding why they didn't land.
The three steps needed to create internal mythbuster messaging
By Sean Devlin
Ragan Communications - February 2, 2026
Here's what internal communicators need to keep in mind to build messages that can help bust myths for employee audiences in a few steps.
Building a Human-AI PR Team Blueprint
5W Public Relations - January 30, 2026
Learn how to build effective human-AI PR teams with clear role definitions, hybrid workflows, and research protocols that achieve 5x ROI improvements.
Good and Bad PR: Dr Pepper's jingle, Elon Musk's robot army and HS2's positive news
By Andy Barr
PRmoment (UK) - January 29, 2026
Unless you have been living under a rock, you can't have avoided the story about the lady-muggle on social media that offered up her own singing jingle for Dr Pepper, that they only went and used.
How brands can deliver flawless live events that earn media coverage
By Jessica Perkins
Agility PR Solutions - January 29, 2026
Live events are powerful moments for brands. They create shared memories, spark social buzz, and offer journalists something worth talking about. But earning real media coverage doesn’t happen by accident.
From local news to CNN: A PR roadmap for on-camera credibility
Axia Public Relations - January 30, 2026
Learn how a top public relations firm builds on camera credibility, from local news segments to national TV, with a clear PR roadmap and tips.
PR and Marketing Lessons From the Super Bowl
By Arthur Solomon
CommPRO - February 2, 2026
As the Super Bowl approaches, this op-ed looks beyond the spectacle to explore what the game continues to reveal about attention, risk, and return for today's PR and marketing leaders.
The Scoop: Some TikTok users are fleeing the app. This is where they're going.
By Courtney Blackann
PR Daily - January 30, 2026
Some TikTok users are fleeing the app. This is where they're going. Plus: The Washington Post is cutting major coverage areas; 'de-escalation' is the hot, new CEO buzzword.
Headliners: H/Advisors' Candise Tang
By Camillia Dass
PRovoke Media - January 30, 2026
In this week's conversation with a PR leader who has recently hit the PRovoke Media headlines, we speak to Candise Tang, H/Advisors new senior director for Hong Kong.
Experts from People, Zeno and Qualcomm on the metrics that matter in the Generative Engine Optimization Era
By Kristen Dunleavy
Muck Rack - January 30, 2026
At the end of 2025, Muck Rack hosted the first-ever Generative Pulse Summit. More than 100 communicators came together for a day of education and networking about all things Generative Engine Optimization (GEO).
Mend it like Beckham? Crisis comms lessons from a family feud
By Adam Fisher
Media First (UK) - February 2, 2026
The Beckham family feud has gripped media attention. But what crisis comms lessons can you learn from how it has been handled?
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