Happy Monday! Enjoy today's Daily PR Brief - February 10, 2025
A PR pro's guide to AI privacy; How website content builds user trust; Why every PR agency needs an ex-journo; and more!
Read some of today's best PR and Comms industry news clips:
A PR pro's guide to AI privacy: Protecting client data in the age of AI (PR Daily - February 10, 2025)
How Thought Leaders Scale Their LinkedIn Presence In Just 5 Steps (Forbes - February 4, 2025)
Thriving and Surviving: 35 Years Running a NYC PR Firm (O'Dwyer's - February 7, 2025)
How Communicators Can Safeguard DE&I With a Rebrand (PRNEWS - February 7, 2025)
Breaking the silos: Why every PR agency needs an ex-journo (Mumbrella - February 9, 2025)
TikTok's Role in Modern PR: Creating Viral Content That Builds Brand Value (5W Public Relations - February 8, 2025)
Are boardrooms sleepwalking into a crisis of reputation? (PRmoment (UK) - February 6, 2025)
How website content builds user trust: 5 effective tips + 10 great examples (Agility PR Solutions - February 1, 2025)
The art of Persuasion: Jane Austen's timeless lessons for modern PRs (Influence (UK) - January 31, 2025)
Why Brands Shouldn't Give Up On TikTok…Yet (CommPRO - February 6, 2025)
frankly… Episode 61: Get Involved Outside of Your Job (Franco - February 7, 2025) [PODCAST]
Lush, Social Media, and the Case for Walking Away (Neville Hobson - February 10, 2025)
Summary Section:
A PR pro's guide to AI privacy: Protecting client data in the age of AI
By Pete Pachal, Founder and CEO of The Media Copilot
PR Daily - February 10, 2025
As someone who often teaches how to use AI to PR teams, the No. 1 thing that complicates my sessions is privacy.
How Thought Leaders Scale Their LinkedIn Presence In Just 5 Steps
By Jodie Cook
Forbes - February 4, 2025
Win the LinkedIn game with strategies that create real business results. Here's your blueprint for standing out as a thought leader with credibility and experience.
Thriving and Surviving: 35 Years Running a NYC PR Firm
By Keith Sherman
O'Dwyer's - February 7, 2025
Reflecting on three and half decades of leading a public relations firm in Times Square, I am struck by how much has changed - and how much has remained constant.
How Communicators Can Safeguard DE&I With a Rebrand
By Irasema Jasmin Hartmeier, Senior Director of Public Relations at Chemistry Cultura
PRNEWS - February 7, 2025
Now more than ever, communicators need to play the long game to protect DE&I. Our author provides recommendations for how communicators can shield DE&I during this reputation-building era.
Breaking the silos: Why every PR agency needs an ex-journo
By Lauren McNamara
Mumbrella - February 9, 2025
The best PR professionals don't just tell stories – they sense them. They spot narratives that slice through the noise, secure high-impact coverage, and reach audiences at the right time. And when it comes to crafting authentic content that gets attention, few bring more to the table than an ex-journalist.
TikTok's Role in Modern PR: Creating Viral Content That Builds Brand Value
5W Public Relations - February 8, 2025
Learn how TikTok transforms modern PR with viral content strategies, engagement tips and best practices for building brand value through authentic storytelling and creator partnerships.
Are boardrooms sleepwalking into a crisis of reputation?
By Ian Morris, Director, Communications, SEC Newgate
PRmoment (UK) - February 6, 2025
A company's reputation is one of its most valuable assets, but I am far from convinced that many of those at the top of businesses are aware of what it takes to actively manage their reputations in this day and age.
How website content builds user trust: 5 effective tips + 10 great examples
By Natasha Lane
Agility PR Solutions - February 1, 2025
Brand trust plays a major role in converting customers, yet many businesses still struggle to earn their prospects' confidence. In some ways, this isn't that big of a surprise.
The art of Persuasion: Jane Austen's timeless lessons for modern PRs
By Alison Gallagher-Hughes
Influence (UK) - January 31, 2025
Miss Austen, the new BBC drama starring Keeley Hawes, starts on Sunday. But Jane Austen's novel Persuasion can also teach today's PR professionals lessons in influence, reputation and communication.
Why Brands Shouldn't Give Up On TikTok…Yet
By Ben Haber
CommPRO - February 6, 2025
TikTok isn’t going anywhere—despite political debates and security concerns, the platform continues to shape digital culture, making it an essential space for brands looking to engage and grow their audiences.
frankly… Episode 61: Get Involved Outside of Your Job [PODCAST]
By Nina Scarpelli
Franco - February 7, 2025
Rachel and Dan chat with Domino's Corporate Director of Human Resources Trevor Thomas as he shares insights from his dynamic career journey.
Lush, Social Media, and the Case for Walking Away
Neville Hobson - February 10, 2025
While Lush’s approach to social media use may not work for every brand, the larger conversation is shifting. Companies are beginning to rethink their dependence on platforms they cannot trust and which pay scant regard to the people who engage with others on those platforms and their wellbeing.
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All reports made with the help of Report Mule.