Happy new week! Here's your Daily PR Brief - March 3, 2025
PR lessons from BMW's digital marketing strategy; What the LA fires teach us about emergency comms; Letting go of SEO; and more!
Read some of today's best PR and Comms industry news clips:
17 Ways To Showcase Client Success And Attract More Business (Forbes - March 3, 2025)
What do the LA fires teach us about emergency communications? (Influence (UK) - February 28, 2025)
How Communication Pros Should Prepare for Trump's March 4 Speech (O'Dwyer's - February 28, 2025)
Can specialized firms survive industry consolidation? (PR Daily - February 27, 2025)
Assessing the State of PR Measurement and Data Quality With AMEC’s Johna Burke (PR News - February 27, 2025)
Trendjacking and employee generated content — where does PR fit in? (PRmoment (UK) - February 26, 2025)
Portland: The Rose City (PRGN - March 3, 2025)
PR lessons from BMW's digital marketing strategy: Embracing the future of mobility (Agility PR Solutions - March 3, 2025)
PRSA's Bold New Leader Matthew Marcial Is Ready to Shake Up the Industry (CommPRO - February 28, 2025)
Leading the Battle Against Filler Words (Culpwrit - March 3, 2025)
Letting Go of SEO and Writing for Engagement (Neville Hobson - March 2, 2025)
Headliners: Golin's Molly Starmann (PRovoke - February 28, 2025)
Internal communicators are the next wave of change leaders (Ragan Communications - March 3, 2025)
Summary Section:
17 Ways To Showcase Client Success And Attract More Business
By Forbes Agency Council
Forbes - March 3, 2025
Whether through case studies, client testimonials or data-driven insights, the right approach can turn past wins into future business. To help, Forbes Agency Council members share their best strategies for showcasing client success in a way that attracts and converts new leads.
What do the LA fires teach us about emergency communications?
By Rosie Hamilton
Influence (UK) - February 28, 2025
While we are used to the term crisis communications in the corporate world – emergency communications is the term used for climate change and natural disasters. So what's the difference? What should be in our emergency communications playbook for climate-induced disasters? And what lessons can we learn from past experiences?
How Communication Pros Should Prepare for Trump's March 4 Speech
By Abbey Schieffer
O'Dwyer's - February 28, 2025
Regardless of whether the president does or does not mention a particular company or industry in his March 4 speech to a joint session of Congress, it is imperative that corporate communicators be prepared.
Can specialized firms survive industry consolidation?
By Casey Weldon
PR Daily - February 27, 2025
The global communications industry experienced a seismic shift at the end of 2024 as three of the world’s largest agencies, Edelman, Omnicom and IPG, implemented large-scale organizational changes focused on financial and operational efficiency. Read how boutique firms operating under corporate umbrellas are adapting – and disappearing.
Assessing the State of PR Measurement and Data Quality With AMEC’s Johna Burke
By Kaylee Hultgren
PR News - February 27, 2025
To address this disconnect and explore the current state of PR measurement—from industry challenges to the role of AI to implementing frameworks as a best practice—we spoke to PRNEWS Measurement Hall of Fame honoree Johna Burke, CEO and Global Managing Director at the International Association for Measurement and Evaluation of Communication (AMEC).
Trendjacking and employee generated content — where does PR fit in?
PRmoment (UK) - February 26, 2025
Do you remember one of the first trendjacking employee generated content (EGC) pieces to gain national recognition? In 2022, Laura Fulgenzi, a professional dancer and part-time employee at Asda's Gosforth store, kicked up a storm on TikTok by jumping on a Strictly Come Dancing trend.
Portland: The Rose City
By Ann Smith
PRGN - March 3, 2025
In this week’s blog post Ann Smith, President & Founder of A.wordsmith, describes the business and communications environment in Portland, Oregon, and offers advice to businesses navigating her home market.
PR lessons from BMW's digital marketing strategy: Embracing the future of mobility
By Ronn Torossian, Founder of 5WPR
Agility PR Solutions - March 3, 2025
From its iconic driving dynamics to its high-end, meticulously engineered cars, BMW has consistently positioned itself as a leader in the automotive industry. But in today’s digital age, where consumer preferences are rapidly evolving, and competition is fiercer than ever, BMW faces new challenges.
PRSA's Bold New Leader Matthew Marcial Is Ready to Shake Up the Industry
CommPRO - February 28, 2025
Matthew Marcial, a seasoned association leader with a background in hospitality and strategic growth, steps into the role of PRSA CEO, bringing a visionary approach to innovation, engagement, and member success.
Leading the Battle Against Filler Words
By Tim Conway
Culpwrit - March 3, 2025
At age 63.5, my observations are blunt and biased. I'm okay with that reality. A conclusion — after being an Adjunct Faculty of "Public Speaking" along with Entrepreneurship judge, startup mentor and career coach — is that young professionals often sound Stupid (cap 'S').
Letting Go of SEO and Writing for Engagement
Neville Hobson - March 2, 2025
In recent years, my blogging focus shifted towards writing for engagement rather than for search engines – and in the past year or so, even writing purely for pleasure and fun rather than for any algorithmic attention. SEO isn’t my primary concern anymore.
Headliners: Golin's Molly Starmann
By Camillia Dass
PRovoke - February 28, 2025
In this week's conversation with a PR leader who has recently hit the PRovoke Media headlines, we speak to Molly Starmann, the new managing director of Golin's office in Chicago.
Internal communicators are the next wave of change leaders
By Alyssa Towns
Ragan Communications - March 3, 2025
The next generation of change leaders will not be highly specialized management consultants that organizations hire to lead episodic change transformations — they will come from internal communications.
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