It's Monday! Peruse today's Daily PR Brief - March 30, 2026
KitKat takes a playful approach in response; PR tasks you can vibe code today; The AI opportunity many comms pros are missing; more!
Read some of today's best PR and Comms industry news clips:
How Five Companies Showed Leadership As Tariffs Disrupted Their Business (PRovoke Media - March 27, 2026)
Communicator spotlight: Samsung's Allison Stransky (Axios - March 26, 2026)
Should JFK Jr. Have Used Crisis PR? (O'Dwyer's - March 27, 2026)
The Scoop: KitKat takes a playful approach in response to chocolate heist (PR Daily - March 30, 2026)
How To Reach Gen-Z And Gen-Alpha On Social Media: Expert Tips (Forbes - March 30, 2026)
Good and Bad PR: England football shirts at £129, Farage in Ipswich and Google and Meta's tobacco industry moment? (PRmoment (UK) - March 26, 2026)
How to elevate your PR game with tailored executive briefings (Agility PR Solutions - March 30, 2026)
Stormy Seas and Icebergs: Redefining the Line Between Issues and Crises (CIPR Crisis Communications Network - March 27, 2026)
The AI Opportunity Many Communications Pros Are Missing (CommPRO - March 30, 2026)
CSOM – When World Events Hit Close to Home (HMA PR - March 27, 2026) [PODCAST]
5 PR tasks you can vibe code today (Muck Rack - March 30, 2026)
Earned Media Value: A Practical Guide for PR Teams (Meltwater - March 27, 2026)
Ask the Professor: What ethical responsibilities do public relations students and professionals have to society? (Nevada Today - March 30, 2026)
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Summary Section:
How Five Companies Showed Leadership As Tariffs Disrupted Their Business
By Paul Holmes
PRovoke Media - March 27, 2026
The stories of five very different companies that were able to address tariff issues in ways that underscored their leadership and enhanced stakeholder relationships.
Communicator spotlight: Samsung's Allison Stransky
By Eleanor Hawkins
Axios - March 26, 2026
As chief marketing officer of Samsung Electronics America, Allison Stransky oversees the company's corporate marketing team and is responsible for the Samsung brand. Samsung is trying to position itself as the companion to AI living through its electronics and home products, and Stransky's team is responsible for sharing that narrative with a skeptical consumer base.
Should JFK Jr. Have Used Crisis PR?
By Andrew Blum
O'Dwyer's - March 27, 2026
If you're like a lot of people, you have been obsessed with "Love Story," the FX series that has been airing for the past eight weeks about JFK Jr. and Carolyn Bessette. I have been watching it and it brought up lots of memories of the 1990s. But it also put a question in my head: why didn't Kennedy use crisis PR to deal with the paparazzi, the news media and the tabloids?
The Scoop: KitKat takes a playful approach in response to chocolate heist
By Courtney Blackann
PR Daily - March 30, 2026
KitKat takes a playful approach in response to chocolate heist. Plus: Politico's new global editor-in-chief leans into innovation; Google leader uses social media to talk politics.
How To Reach Gen-Z And Gen-Alpha On Social Media: Expert Tips
By Forbes Agency Council
Forbes - March 30, 2026
Platforms like TikTok, YouTube and Instagram have replaced traditional search engines, shaping how younger generations find info, engage with content and evaluate brands.
Good and Bad PR: England football shirts at £129, Farage in Ipswich and Google and Meta's tobacco industry moment?
By Andy Barr, Season One Communications
PRmoment (UK) - March 26, 2026
As a cynical, near 50-year-old PR guy who has been through the wringer of crisis comms a few times, I like to think that nothing really surprises me anymore. So, a massive well done to Crispin Blunt for making me do a double take. What an opening to this week’s Good and Bad PR.
How to elevate your PR game with tailored executive briefings
By Elsie Oliver
Agility PR Solutions - March 30, 2026
Tailored executive briefings turn leadership voices into strategic assets, helping brands communicate with purpose and impact. Insights here.
Stormy Seas and Icebergs: Redefining the Line Between Issues and Crises
By Carolyn Bowick
CIPR Crisis Communications Network - March 27, 2026
This week I joined the CIPR Crisis Communications Network for the latest in its "In Conversation With..." webinar series, this time featuring Dr Tony Jaques. Having navigated a diverse range of crisis comms situations over the last 20 years, I always enjoy sessions on this topic, but Tony's talk has to be one of the best I've ever attended.
The AI Opportunity Many Communications Pros Are Missing
By Mike Klein
CommPRO - March 30, 2026
As AI reshapes how information is created, discovered and trusted, many communications and PR professionals may be overlooking one of its most important strategic opportunities.
CSOM – When World Events Hit Close to Home [PODCAST]
By Abbie Fink
HMA PR - March 27, 2026
In this episode of the Copper State of Mind podcast, Abbie Fink takes a real-world look at navigating today’s global uncertainty, balancing risk and relationships and what happens when communicators must counsel themselves and make decisions that are both business and personal.
5 PR tasks you can vibe code today
By Kristen Dunleavy
Muck Rack - March 30, 2026
From an audience voice engine to a company command center, here are five high-impact PR tasks you can vibe code today.
Earned Media Value: A Practical Guide for PR Teams
By Chris Hanson
Meltwater - March 27, 2026
PR and communications absolutely drive growth—but you can't prove that with impressions and "positive sentiment" alone. Leadership wants to see what actually moved: more qualified leads, a lift in branded search, more pricing page visits, and more demo requests.
Ask the Professor: What ethical responsibilities do public relations students and professionals have to society?
By Lila Reeves-Hampton
Nevada Today - March 30, 2026
University of Nevada professor Alison Gaulden discusses PR ethics and how students navigate misinformation in today’s media landscape.
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