Happy Monday! Read your Daily PR Brief - April 7, 2025
How brands are responding to tariff volatility; Embracing intergenerational work styles; PR's dirty little ageism secret; and more!
Read some of today's best PR and Comms industry news clips:
The Scoop: How brands are responding to tariff volatility (PR Daily - April 4, 2025)
How news habits are changing IPO messaging in 2025 (Axios - April 3, 2025)
Facebook Use Plummets (O'Dwyer's - April 7, 2025)
Embracing intergenerational work styles (Ragan Communications - April 3, 2025)
Have a Happy National 'Hug a Newsperson' Day, But Skip the Hug (PRNEWS - April 4, 2025)
Understanding Social Media's Impact On Audience Engagement: Strategies For Effective Digital Communication (Forbes - April 2, 2025)
PR's dirty little secret: Ageism starts at 40 (PRmoment (UK) - April 3, 2025)
Client onboarding checklists for agencies: A step-by-step guide (Agility PR Solutions - April 7, 2025)
How a Signal Chat and a Botched Response Shattered U.S. Credibility (CommPRO - April 3, 2025)
Study: 40% Say Their Brand Opinion Would Skew Negative If It Used AI (PRovoke - April 2, 2025)
Getting started with press release distribution (Muck Rack - April 4, 2025)
Why we loved this social media PR (Media First (UK) - April 7, 2025)
Why substance-driven PR content is the future of PR in Web3 industries (FXStreet - April 7, 2025)
Summary Section:
The Scoop: How brands are responding to tariff volatility
By Casey Weldon
PR Daily - April 4, 2025
Brands and consumers are reacting to the volatile trade war escalating around the world. Also: White House may let China keep TikTok algo control; egg lobby aims to silence critics ahead of annual Easter egg roll.
How news habits are changing IPO messaging in 2025
By Eleanor Hawkins
Axios - April 3, 2025
Shifting spheres of influence and news consumption habits have dramatically changed since the last IPO boom in 2021, which means the IPO comms playbook should evolve, too.
Facebook Use Plummets
By Jon Gingerich
O'Dwyer's - April 7, 2025
Facebook has been declining in popularity for years, with continued privacy concerns, general dissatisfaction with the platform's content and younger audiences migrating toward competing platforms such as Instagram and TikTok cited as reasons for the exodus.
Embracing intergenerational work styles
By Mary Olson-Menzel
Ragan Communications - April 3, 2025
I recently spoke on a panel about intergenerational work dynamics. There was an age range on the panel ranging from a semi-retired 70-year-old, to a 30-year-old new manager. The dialogue was real,raw and open. We discussed what we were seeing as we work to gracefully navigate this wildly disparate workforce during a time of so much change in our world.
Have a Happy National 'Hug a Newsperson' Day, But Skip the Hug
By Lindsey Bradshaw
PRNEWS - April 4, 2025
National Hug a Newsperson Day, celebrated every year on Apr. 4, is a cute idea. But let's be practical—hugging a journalist these days might not go over well. Here are seven better (and more professional) ways to show love to the media.
Understanding Social Media's Impact On Audience Engagement: Strategies For Effective Digital Communication
By Kurt Allen, CLSSBB, VP, Marketing & Communications at Notre Dame de Numur University
Forbes - April 2, 2025
For communications and marketing professionals, mastering the dynamics of social media is essential to create meaningful interactions, build brand loyalty and drive business success. I’ll explore how professionals can better understand social media’s impact on audience engagement and outline strategies to enhance digital communication and branding efforts.
PR's dirty little secret: Ageism starts at 40
By Jo Carr, president of Women in PR
PRmoment (UK) - April 3, 2025
A quiet crisis is unfolding in PR, and it starts at 40. Women in PR's latest industry-wide survey reveals that 78% of women in communications feel overlooked from this age. It's a bitter reality: an industry built on experience and relationships is treating expertise like it has an expiry date.
Client onboarding checklists for agencies: A step-by-step guide
By Aditya Soni
Agility PR Solutions - April 7, 2025
In this guide, we'll walk you through a step-by-step client onboarding checklist designed to streamline your process, enhance client satisfaction, and set every new project up for success.
How a Signal Chat and a Botched Response Shattered U.S. Credibility
By Helio Fred Garcia
CommPRO - April 3, 2025
A stunning breakdown in crisis communications among America's top security officials exposed war plans, undermined global trust, and revealed a government in denial.
Study: 40% Say Their Brand Opinion Would Skew Negative If It Used AI
By Camillia Dass
PRovoke - April 2, 2025
Despite AI usage being on the rise, 40.4% of American respondents noted that their opinion of a brand would change for the worse if they knew it used AI to generate its content.
Getting started with press release distribution
By Kristen Dunleavy
Muck Rack - April 4, 2025
If you've crafted a strong press release, you've already done the hard part. Now it's time to make sure it gets seen by the right people. Effective distribution is how you turn your announcement into coverage.
Why we loved this social media PR
By Adam Fisher
Media First (UK) - April 7, 2025
Who fancies a more positive story to look at this week? After giving you our thoughts on the Heathrow shutdown and everything that has gone wrong at Tesla, we didn’t want to offer another crisis media management blog. Instead, a brilliant bit of social media PR grabbed our attention.
Why substance-driven PR content is the future of PR in Web3 industries
By Mike Ermolaev
FXStreet - April 7, 2025
Effective PR is about crafting a message that resonates with defined user segments – delivered through the right content strategy. However, in today's Web3 arena, buzz around "the next big thing" is no longer a guaranteed fix.
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All reports made with the help of Report Mule.