Hello! Today's Daily PR Brief has arrived - April 13, 2026
Airstream turns employee questions into engaging internal content; Journalists say they delete these PR pitches; Plan accessible PR for awareness weeks; more!
Read some of today's best PR and Comms industry news clips:
What Tax Day Reveals About Trust, Clarity and the Role of Communicators (CommPRO - April 13, 2026)
The New Firms on the Block (O'Dwyer's - April 10, 2026)
4 ways Airstream turns employee questions into engaging internal content (Ragan Communications - April 13, 2026)
Launching a New Apparel Line or Collection: A PR Playbook (5W Public Relations Firm - April 11, 2026)
Good and Bad PR: Stolen Kit Kats, Uber's sunbed, sacked Waitrose worker and NASA & Nutella (PRmoment (UK) - April 9, 2026)
How to plan accessible PR for awareness weeks (Agility PR Solutions - April 13, 2026)
April Social Media Updates: The Creator-Led Conversion Revolution (FINN Partners - April 10, 2026)
The Scoop: Airlines explain the reason for higher baggage fees (PR Daily - April 10, 2026)
WPP Explores Sale Of PR Arm, Report Says (PRovoke Media - April 10, 2026)
Survey of reporters: 9 in 10 journalists say they delete these PR pitches (Sword and the Script - April 13, 2026)
How to effectively measure mis- and disinformation (Muck Rack - April 13, 2026)
Communicator spotlight: Michaela Balderston of Lead Edge Capital (Axios - April 9, 2026)
Why Marketing Storytelling Must Shift From Message To Meaning (Forbes - April 13, 2026)
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Summary Section:
What Tax Day Reveals About Trust, Clarity and the Role of Communicators
By Fay Shapiro
CommPRO - April 13, 2026
As Tax Day coverage floods the media, it offers a real-time look at how trust is built, lost and earned in a moment when people are actively looking for clarity.
The New Firms on the Block
By Steve Barnes
O'Dwyer's - April 10, 2026
This year, the O'Dwyer's rankings for top PR firms took a jump from 133 to 140 entries — a number that includes 20 firms that were not in the rankings last year.
4 ways Airstream turns employee questions into engaging internal content
By Sean Devlin
Ragan Communications - April 13, 2026
When Airstream pushed to get a new product to market faster than it usually would, the team hit its deadline. But while leadership knew the situation was a one-off, employees saw it differently, fearing it was a sign of things to come.
Launching a New Apparel Line or Collection: A PR Playbook
5W Public Relations Firm - April 11, 2026
I've watched too many talented designers pour their souls into beautiful collections only to see launch day fizzle because they treated PR as an afterthought.
Good and Bad PR: Stolen Kit Kats, Uber's sunbed, sacked Waitrose worker and NASA & Nutella
By Andy Barr, Season One Communications
PRmoment (UK) - April 9, 2026
We had a week off but I am back now. The time away coincided with missing all of the April Fools stories. I am not too sad about that if I am honest.
How to plan accessible PR for awareness weeks
By Jessica Perkins
Agility PR Solutions - April 13, 2026
Planning PR for an awareness week can feel like a sprint, and it’s easy to realize too late that your message isn’t connecting or your content isn’t truly accessible.
April Social Media Updates: The Creator-Led Conversion Revolution
By Justin Buchbinder, Emily Kemp
FINN Partners - April 10, 2026
The theme of April is clear: platforms are handing the keys to the kingdom to individual experts and creators rather than faceless brands. This is the Boom Scroll, your essential digest of the platform shifts and intelligence that will define your strategy this month, direct from FINN's global social media team.
The Scoop: Airlines explain the reason for higher baggage fees
By Paul Hiebert
PR Daily - April 10, 2026
The Scoop: Airlines explain the reason for higher baggage fees. Plus: The power of talking politics; the NFL under fire.
WPP Explores Sale Of PR Arm, Report Says
By Diana Marszalek
PRovoke Media - April 10, 2026
The Times reports Goldman Sachs is evaluating options for Burson as part of CEO Cindy Rose's restructuring plan.
Survey of reporters: 9 in 10 journalists say they delete these PR pitches
By Frank Strong, MA, MBA
Sword and the Script - April 13, 2026
It takes time to build familiarity and prove your relevance in media relations; no response isn’t the same thing as “not interested,” it’s more like a “not right now.”
How to effectively measure mis- and disinformation
By Marina Grudeva
Muck Rack - April 13, 2026
In PR and communications, the risk isn't only encountering false information, it's failing to detect and address it early. With the volume of content circulating online, achieving cut-through and maintaining attention is difficult.
Communicator spotlight: Michaela Balderston of Lead Edge Capital
By Eleanor Hawkins
Axios - April 9, 2026
As chief communications officer of Lead Edge Capital, Michaela Balderston helps the growth equity firm differentiate itself in the eyes of investors and founders.
Why Marketing Storytelling Must Shift From Message To Meaning
By Maria Alonso
Forbes - April 13, 2026
I used to think great marketing was about telling the right story. After years of working across nonprofits, healthcare brands and regional campaigns, however, I've come to believe it is about something different: whether people see themselves in a campaign.
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All reports made with the help of Report Mule.