Hello! Read your Monday Daily PR Brief - April 21, 2025
Helping executives be human in interviews; How tariffs could hit the comms industry; Six essential PR skills we must save; and more!
Read some of today's best PR and Comms industry news clips:
Helping executives be human in interviews (PR Daily - April 17, 2025)
How Video Content Can Revolutionize Global Audience Engagement (Forbes - April 18, 2025)
Use them or lose them. Six essential skills we must save (Influence (UK) - April 11, 2025)
The future of digital PR for mining companies: Leveraging media and thought leadership (Fast Company - April 21, 2025)
Communicator spotlight: Josh Machiz, partner at Redpoint Ventures (Axios - April 17, 2025)
How To Create High-Quality Videos On A Budget (Yes, it is Possible) (PRNEWS - April 21, 2025)
What Is the Impact of AI in the Workplace? (Institute for Public Relations - April 15, 2025)
What It Takes To Achieve Data, AI And Customer Support Excellence (Forbes - April 21, 2025)
5 tips for launching a disruptor into a legacy industry: A communications approach (Agility PR Solutions - April 21, 2025)
How to Criticize Without Being a Jerk and Still Get What You Want (CommPRO - April 19, 2025)
frankly… Episode 66: Spring Cleaning for Your Comms (Franco - April 18, 2025) [PODCAST]
"No Agencies Will Be Unscathed": How Trump's Trade Tariffs Could Hit The Comms Industry (PRovoke - April 18, 2025)
What Is Snapchat Discover and How Does it Work? (Meltwater - April 16, 2025)
Summary Section:
Helping executives be human in interviews
By Casey Weldon
PR Daily - April 17, 2025
Media training isn't just about staying on message. It's about helping executives show up as credible, confident and human – whether they're sitting down for a print interview or chatting with a podcast host.
How Video Content Can Revolutionize Global Audience Engagement
By Dr. Bin Tang
Forbes - April 18, 2025
By promoting your brand through video, you can build deeper connections with your audience and succeed in today's highly competitive global marketplace.
Use them or lose them. Six essential skills we must save
By Anne Nicholls
Influence (UK) - April 11, 2025
Smartphones have made our lives easier and AI is promising to go even further but are PRs at risk of losing the ability to look each other in the eye, give strong presentations and think for ourselves?
The future of digital PR for mining companies: Leveraging media and thought leadership
By Anthony Milewski
Fast Company - April 21, 2025
The mining industry is evolving rapidly, and so is the way executives communicate their expertise and company narratives. While print media has a place, investors, stakeholders, and the public rely on digital channels for information, so mining executives must embrace modern public relations strategies to build credibility and influence.
Communicator spotlight: Josh Machiz, partner at Redpoint Ventures
By Eleanor Hawkins
Axios - April 17, 2025
Josh Machiz leads the founder experience team at Redpoint Ventures, tasked with identifying marketing, content and storytelling opportunities for the firm and its portfolio companies. Redpoint — which has backed companies like Snowflake, Twilio, Stripe and Ramp — has embraced a content-first marketing strategy, with roughly 70,000 followers on Instagram and more than 40,000 on TikTok.
How To Create High-Quality Videos On A Budget (Yes, it is Possible)
By Leslie Licano
PRNEWS - April 21, 2025
Video content is no longer optional—it's essential. With the right strategy and a few smart tools, professional-looking videos can be created without breaking the bank.
What Is the Impact of AI in the Workplace?
Institute for Public Relations - April 15, 2025
Orgvue conducted an online survey of 1,116 organizational leaders in different fields including IT, finance, operations, HR, and others from November 2023 – April 2024 to reveal how business leaders were adopting artificial intelligence (AI) and preparing for its impact on the workforce.
What It Takes To Achieve Data, AI And Customer Support Excellence
By Kelly Hopping
Forbes - April 21, 2025
With every purchase of a system, there must also be trust—in the tech itself and the company that will be using the customer data, making recommendations and offering information that may very well steer operations. With this in mind, here's a look at what it takes for software providers not just to gain but also to earn that trust.
5 tips for launching a disruptor into a legacy industry: A communications approach
By Kari Porter
Agility PR Solutions - April 21, 2025
Communicating the launch of a new player in a legacy industry has to strike a balance between tradition and innovation, especially when the products are so deeply personal to consumers.
How to Criticize Without Being a Jerk and Still Get What You Want
By Tom Madden
CommPRO - April 19, 2025
There are 12 to twelve hundred different ways of saying something critical that can make a huge difference in both the impact and outcome. Discover the subtle art of delivering criticism with charm, timing, and impact that actually inspires change.
frankly… Episode 66: Spring Cleaning for Your Comms [PODCAST]
By Nina Scarpelli
Franco - April 18, 2025
Follow along as Rachel and Dan share practical ways to declutter your communications approach, from revamping outdated messaging and media lists to streamlining event planning and reporting. They explore how shifting economic and global dynamics should shape your strategy – and why now’s the time to revisit what really resonates with your audience.
"No Agencies Will Be Unscathed": How Trump's Trade Tariffs Could Hit The Comms Industry
By Camillia Dass
PRovoke - April 18, 2025
As stakeholders navigate the shifting trade landscape, the long-term implications of these tariffs continue to spark debate and analysis across multiple sectors. The communications industry in particular is not exempt from potential threats as it braces for the knock on effect of these tariffs.
What Is Snapchat Discover and How Does it Work?
By TJ Kiely
Meltwater - April 16, 2025
To get the most out of your social media management strategy, you need to know all of the features available to you and how they help you reach your audience. Instagram has Stories and Reels. TikTok has Reels, For You page, and original sounds. YouTube has Shorts. And Snapchat has — Snapchat Discover?
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.