Hi! Take a look at your Monday Daily PR Brief! - April 27, 2026
World Cup PR is tough; The public relations code of ethics; PR Pros' complete guide to thought leadership; and more!
Read some of today's best PR and Comms industry news clips:
My op-ed was flagged as AI. It wasn't. (PR Daily - April 27, 2026)
World Cup PR Is Tough. Look Beyond Sports Writers (CommPRO - April 27, 2026)
Stunt Watch: A Lego World Cup, Paternity leave and Heinz's Mr 57 (PRmoment (UK) - April 23, 2026)
AI For Agency Work: When To Use It, And When Not To (Forbes - April 27, 2026)
Why your media training isn't sticking: PR teams need microlearning, not one-off prep sessions (Agility PR Solutions - April 27, 2026)
What is the public relations code of ethics? (Axia Public Relations - April 25, 2026)
2026 Customer Engagement: Marketing Was Built for a Different Customer (Iterable - April 23, 2026)
Heard on the Streets: Inside the Ethics of AI in PR with David Olajide of Curzon PR (EIN Presswire - April 15, 2026) [PODCAST]
PRovoke Media Names the Best Agencies in the Middle East and Africa (PRovoke Media - April 26, 2026)
Why you want more disagreement in the workplace (Ragan Communications - April 27, 2026)
Crisis management: a guide for comms teams (Muck Rack - April 27, 2026)
Five Things That AI Will Change and Five Things It Won't Change in the Comms Industry (O'Dwyer's - April 24, 2026)
What Is Thought Leadership? The PR Professional's Complete Guide (Everything-PR - April 26, 2026)
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Summary Section:
My op-ed was flagged as AI. It wasn't.
By Jennifer Farr, Senior Account Director, PR at Earnscliffe
PR Daily - April 27, 2026
The editor explained the piece had been flagged by an AI detection tool and couldn't be considered for publishing. The problem is, it wasn't written with AI.
World Cup PR Is Tough. Look Beyond Sports Writers
By Arthur Solomon
CommPRO - April 27, 2026
As brands gear up for the World Cup, this piece explores a smarter approach to earned media by looking beyond traditional sports coverage to reach broader, more receptive audiences.
Stunt Watch: A Lego World Cup, Paternity leave and Heinz's Mr 57
By Kim Allain, Creative Director at Pitch Marketing Group
PRmoment (UK) - April 23, 2026
It's been a minute since I've dropped a proper Stunt Watch… and honestly, rude of culture to keep moving at pace without me. But, I'm back – and there's a clear theme this week: brands that understand the assignment versus brands that are this close but not quite sticking the landing.
AI For Agency Work: When To Use It, And When Not To
By Kelly Samuel
Forbes - April 27, 2026
As an agency owner who actively uses AI, I've found tons of ways to use it to improve my workflows.
Why your media training isn't sticking: PR teams need microlearning, not one-off prep sessions
By Elsie Oliver
Agility PR Solutions - April 27, 2026
A lot of media training feels productive in the room and disappointing everywhere else.
What is the public relations code of ethics?
By Marjorie Comer
Axia Public Relations - April 25, 2026
Discover the code of ethics that guides public relations practitioners in this blog post from an expert PR firm.
2026 Customer Engagement: Marketing Was Built for a Different Customer
By Manasi.Patel
Iterable - April 23, 2026
Consumers are becoming more strategic and marketing is falling behind. Explore the data behind the gap and what teams must do differently.
Heard on the Streets: Inside the Ethics of AI in PR with David Olajide of Curzon PR [PODCAST]
By Issac Morgan
EIN Presswire - April 15, 2026
Many people in public relations are embracing artificial intelligence in their work, from using ChatGPT to draft client content and press releases to managing social media and emails. But there's a caveat, says David Olajide, senior marketing manager at Curzon PR. The Nigerian native supports AI use in the communications industry but stresses the importance of using it ethically.
PRovoke Media Names the Best Agencies in the Middle East and Africa
PRovoke Media - April 26, 2026
Three of the 15 Middle East agencies and two of the 11 African firms will be named as Agencies of the Year at our 2026 EMEA SABRE Awards dinner.
Why you want more disagreement in the workplace
By Sean Devlin
Ragan Communications - April 27, 2026
A big part of an internal communicator's job is embracing and encouraging two-way dialogue. But what's not talked about as much is how to handle disagreements.
Crisis management: a guide for comms teams
By Iskren Lilov, Global Marketing Manager, Muck Rack
Muck Rack - April 27, 2026
Effective crisis management isn't just about reacting quickly. It's about having the right systems in place to monitor conversations, understand sentiment, and make informed decisions in real time. Here's how media intelligence strengthens every phase of crisis response.
Five Things That AI Will Change and Five Things It Won't Change in the Comms Industry
By RJ Bardsley, Partner and Co-CEO of Wireside Communications
O'Dwyer's - April 24, 2026
AI will change most industries, but given the uniquely human nature of comms, it will affect our field a little differently than others.
What Is Thought Leadership? The PR Professional's Complete Guide
Everything-PR - April 26, 2026
Thought leadership is one of the most overused phrases in communications — and one of the most underachieved strategies. This guide defines what genuine thought leadership is, what separates it from content marketing dressed up in the name, and how to build it in a way that creates real business value.
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All reports made with the help of Report Mule.