Good Monday! Check out your Daily PR Brief - April 28, 2025

Honesty in communications; Crisis PR isn't an emergency service; Pope Francis: A model for masterful communication; and more!

Apr 28, 2025

Read some of today's best PR and Comms industry news clips:

Summary Section:

PR's Role In The Misinformation Mania
By Taazima Kala, Chart.PR, General Manager and Chief Consultant at Hotwire
Forbes - April 25, 2025
Remember when working in PR was easy, slow-going and relaxed? Well, me neither, but a girl can dream. Reputation management has always been a core part of the PR playbook, but in today's world, it's evolved into something far more complex and, frankly, more urgent.

PR Agency Leaders Say Clients Are Stuck in a Wait and See Mode
CommPRO - April 25, 2025
On April 24, 2025, senior executives from across the communications industry gathered for a timely and interactive Communications Town Hall hosted by CommPRO and CommunicationsMatch. The session brought together top minds from PR and communications agencies to explore how the industry is adapting amid economic uncertainty, client hesitation, and the urgent need for innovation.

The Scoop: Pete Buttigieg balances outreach with base reassurance after 'Flagrant' appearance
By Casey Weldon
PR Daily - April 25, 2025
Pete Buttigieg made a strategic PR play by appearing on "Flagrant," a self-described "unruly," traditionally "anti-woke" podcast with a mostly male audience that hosted President Donald Trump a month before last year's election. Also: Discord co-founder eases leadership transition; Chinese factory posts threaten brands.

Pope Francis: A Model for Masterful Communication
By Daniel Rene
PR News - April 25, 2025
Pope Francis was known for many things including his humility, compassion and willingness to confront difficult issues. Perhaps one of his most enduring legacies is how effectively he communicated.

Honesty in Communications
By Marjorie Weisskohl, APR
PRsay - April 25, 2025
To me, the ethical practice of public relations is not just a code of ethics to frame and hang on the wall. Its purpose is to help practitioners anticipate and accommodate ethical challenges that may arise. Fundamentally, it is about one's behavior, words and deeds, to earn and maintain public trust.

Crisis PR isn't an emergency service
By Mary Poliakova
PRmoment (UK) - April 25, 2025
Many companies often think a crisis will never happen. Believing this, they implement PR and crisis management as last resort measures, which are needed when the crisis has already occurred. However, this approach is seriously flawed.

The AI Knowledge Gap: Why Interns Should Be Teaching CEOs
By Alex Goryachev
Forbes - April 28, 2025
Something wild is happening: The least experienced—students, interns, not to mention kids—are outpacing adults in AI fluency. This new generation isn't just digital-native—they're AI-native. They're not just comfortable with AI, they're shaping how it's used. Meanwhile, managers, educators and executives are stuck Googling how to log in.

The PESO Model and the Future of Enterprise MarComm
By Christopher Barger
Spin Sucks - April 24, 2025
Christopher Barger joins Spin Sucks as chief strategy officer and makes the case for why large enterprises need the PESO Model now more than ever.

4 ways automation helps streamline coordination for your PR team
By Jessica Perkins
Agility PR Solutions - April 24, 2025
PR teams juggle countless tasks, deadlines, and moving pieces daily. Between client meetings, media pitches, and campaign brainstorming sessions, finding time for seamless coordination can feel like searching for your keys when you’re already late.

AI in comms: How you can use it to boost your productivity and quality
By Adam Fisher
Media First (UK) - April 28, 2025
Looking to make better use of AI in your comms work? Or feeling overwhelmed by the range of AI options? We've got you. Let use guide you through to AI clarity.

WPP Registers 2.7% Q1 Revenue Dip
By Kevin McCauley
O'Dwyer's - April 25, 2025
WPP CEO Mark Read reported like-for-like revenues dropped 2.7 percent to $3.3B in Q1 due to the challenging business environment. The firm made solid progress on its strategic priorities, and Read declared the internal focus on integration is now behind it.

Trust of online platforms is at a tipping point
By Jack Richards, Global Head of Integrated and Field Marketing at Onclusive
Influence (UK) - April 25, 2025
The digital landscape is at an inflection point. Trust in online platforms is wavering as misinformation increases at unprecedented speed. The mechanisms that dictate which voices gain traction and which narratives dominate public discourse are coming under increased scrutiny.

The Art of Rarity: Why Collectible PR Is the New Frontier in Brand Storytelling
By Ronn Torossian, Founder of 5WPR
Everything PR News - April 28, 2025
From vintage sports cards and limited-edition sneakers to rare vinyl records and digital collectibles (hello, NFTs), collectors and creators alike are discovering that rarity isn’t just a product feature — it’s a powerful narrative. But how do you turn that rarity into resonance? Enter the world of collectible PR.

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All reports made with the help of Report Mule.

Daily PR Brief

Good Monday! Check out your Daily PR Brief - April 28, 2025

Honesty in communications; Crisis PR isn't an emergency service; Pope Francis: A model for masterful communication; and more!

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