Start the new week with Monday's Daily PR Brief - May 12, 2025
The science of PR stunts; Why the presence of crisis comms sparks suspicion; How PR pros can turn data into stories that stick; and more!
Read some of today's best PR and Comms industry news clips:
The science of PR stunts: What separates genius from cringe? (Agility PR Solutions - May 12, 2025)
16 Important Media Trends Impacting The PR Landscape In 2025 (Forbes - May 12, 2025)
How PR pros can turn data into stories that stick (PR Daily - May 8, 2025)
What Warren Buffett's Retirement Teaches PR Firms About Enduring Influence (PRNEWS - May 9, 2025)
8 PR Lessons from the 2025 State of the Media Report (Cision Media Research - May 9, 2025)
Learning from Recent Data Breaches: A Guide to Effective Crisis Communication (5W Public Relations - May 10, 2025)
The developed world's biggest power outage exposes the trust gap between Government and governed (CIPR Crisis Comms Network - May 11, 2025)
Why Brands need to Embrace 'The Pool Theory' (CommPRO - May 12, 2025)
CSOM – Would You Rather Hire a Robot or Recent College Grad? (HMA PR - May 8, 2025) [PODCAST]
Communicator spotlight: Kristin Carvell of GE Vernova (Axios - May 8, 2025)
"Magical Thinking": How Corporate America Failed to Predict the Coming Chaos (PRovoke - May 12, 2025)
5 essentials every internal communications function must have to deliver maximum value to the business (Ragan Communications - May 12, 2025)
The problem with crisis comms: why our presence sparks suspicion (Influence (UK) - May 9, 2025)
Summary Section:
The science of PR stunts: What separates genius from cringe?
By Andre Oentoro
Agility PR Solutions - May 12, 2025
What do the Ice Bucket Challenge and Kendall Jenner’s Pepsi ad have in common? Both were PR stunts. But one became a cultural phenomenon, while the other became a punchline. So, what makes the difference?
16 Important Media Trends Impacting The PR Landscape In 2025
By Forbes Agency Council
Forbes - May 12, 2025
Below, members of Forbes Agency Council unpack 16 emerging trends that are redefining how PR leaders think, pitch and connect with their media counterparts. Check out their insights to learn how the PR space is changing and how practitioners are adjusting.
How PR pros can turn data into stories that stick
By Casey Weldon
PR Daily - May 8, 2025
Whether the goal is to land press coverage, shape brand messaging or create social content, knowing how to find, interpret and frame data can make the difference between a forgettable pitch and a viral hit. Data-driven storytelling can spark press, boost engagement and build trust.
What Warren Buffett's Retirement Teaches PR Firms About Enduring Influence
By Davis Richardson
PRNEWS - May 9, 2025
As Warren Buffett steps down from his storied role at Berkshire Hathaway, the world is rightly fixated on his legacy of value investing, corporate stewardship and homespun wisdom. But there's a less obvious takeaway that top PR firms and communications professionals should not overlook.
8 PR Lessons from the 2025 State of the Media Report
By Simon Reynolds
Cision Media Research - May 9, 2025
If you're looking for some fast takeaways and relevant PR lessons, we’ve brought together some of the 2025 State of the Media's topline findings.
Learning from Recent Data Breaches: A Guide to Effective Crisis Communication
5W Public Relations - May 10, 2025
Recent high-profile incidents at major organizations like Jaguar Land Rover, Oracle Cloud, and various healthcare institutions provide valuable lessons for PR teams and security professionals. This comprehensive analysis examines successful crisis communication strategies, notable failures, and industry-specific approaches to breach response.
The developed world's biggest power outage exposes the trust gap between Government and governed
CIPR Crisis Comms Network - May 11, 2025
Working in crisis communications means part of what I do is to look on the dark side. The “what if this happens”, “what if that happens.” It does tend to make you a little cynical. But I usually find most people don’t think like that. But emerging back into the normal world post the outage I found people openly questioning the narrative they were being given via CNN and Reuters of a “rare atmospheric event.”
Why Brands need to Embrace 'The Pool Theory'
By Tiffany Muehlbauer
CommPRO - May 12, 2025
In a still pool, something as small as a pebble causes ripples. In a pool filled with floaties, people, and action – even a large stone can go unnoticed. Brands are no different. When your brand is already in motion, a public relations challenge becomes a ripple, not a wave.
CSOM – Would You Rather Hire a Robot or Recent College Grad? [PODCAST]
By Abbie Fink
HMA PR - May 8, 2025
Can today’s workplace evolve to meet the mindset of tomorrow’s workforce? In this episode of Copper State of Mind, Abbie Fink discusses recent college graduates, the generational divide reshaping workplace culture, the role of remote work in skill-building, and how employers can adapt without losing top talent.
Communicator spotlight: Kristin Carvell of GE Vernova
By Eleanor Hawkins
Axios - May 8, 2025
As chief communications officer for GE Vernova, Kristin Carvell is responsible for leading communications and brand marketing for the energy company, which spun out from GE.
"Magical Thinking": How Corporate America Failed to Predict the Coming Chaos
By Paul Holmes
PRovoke - May 12, 2025
Talking to public affairs experts, it is clear that corporate America completely failed to anticipate the size and scope of Trump's tariffs. We tried to understand how that failure happened.
5 essentials every internal communications function must have to deliver maximum value to the business
By Kyle Dierking
Ragan Communications - May 12, 2025
After more than a decade working in-house for Fortune 500 companies and several years in consulting organizations on effective communication, I've identified five essential components that, when executed well, allow internal communications functions to have the greatest impact on business performance even amid constant change.
The problem with crisis comms: why our presence sparks suspicion
By Kayleigh-Anne Soryal
Influence (UK) - May 9, 2025
Well-publicised situations perpetuate the worst stereotypes about crisis PR as a tool for manipulation rather than reputation management. From political crises to royal controversies, the presence of a crisis PR team is often framed as evidence of wrongdoing rather than a necessary function of reputation management.
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