Monday's Daily PR Brief is here, hot off the presses! - May 18, 2026
Why GEO is PR's moment to shine; Keeping comms human; What veteran journalists actually look for in press releases; more!
Read some of today's best PR and Comms industry news clips:
The New PR Playbook: 5 Skills Every Young Professional Needs Today (Forbes - May 18, 2026)
Priceline's Christina Bennett on Why GEO Is PR's Moment to Shine (PRNEWS - May 15, 2026) [VIDEO]
Publicis Acquires LiveRamp for $2.2B (O'Dwyer's - May 18, 2026)
The Scoop: As hantavirus concerns grow, U.S. officials downplay concerns of a new pandemic (PR Daily - May 15, 2026)
Good and Bad PR: Mike Ashley, Shein vs. Temu, TikTok's counterfeit plan, and Scottish golf heritage (PRmoment (UK) - May 14, 2026)
Beyond the statement: How to embed DEI into everyday PR strategy in 2026 (Agility PR Solutions - May 18, 2026)
White Paper: What Veteran Journalists Actually Look for in Press Releases in 2026 (EIN Presswire - May 18, 2026)
frankly… Episode 91: It's Never too Early to Start Building Leadership Skills (Franco - May 15, 2026) [PODCAST]
Perspective: Why Cutting Employee Benefits Is A Corporate Reputation Risk (PRovoke Media - May 15, 2026)
Keeping comms human at the PRII National Conference 2026 (Muck Rack - May 18, 2026)
What Is Social Proof? (PAN Communications - May 14, 2026)
The newsletter formatting pressure test: 4 questions to ask (Ragan Communications - May 18, 2026)
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Summary Section:
The New PR Playbook: 5 Skills Every Young Professional Needs Today
By Heather Kelly, CEO of Next PR
Forbes - May 18, 2026
The skills today’s PR pros need most aren’t technical or tactical. They are far more durable—and innately human.
Priceline's Christina Bennett on Why GEO Is PR's Moment to Shine [VIDEO]
By Nicole Schuman
PRNEWS - May 15, 2026
Christina Bennett, Head of Communications at Priceline, sat down with PRNEWS to talk about how the travel brand is rethinking PR ROI in an era where AI answers questions without ever sending users to your website.
Publicis Acquires LiveRamp for $2.2B
By Kevin McCauley
O'Dwyer's - May 18, 2026
Publicis Groupe has acquired LiveRamp, the San Francisco-based data collaboration platform, for $2.2B.
The Scoop: As hantavirus concerns grow, U.S. officials downplay concerns of a new pandemic
By Paul Hiebert
PR Daily - May 15, 2026
As hantavirus concerns grow, U.S. officials downplay concerns of a new pandemic. Plus: CEOs signal openness to business with China; the TikTok-fueled drive to buy Spirit Airlines.
Good and Bad PR: Mike Ashley, Shein vs. Temu, TikTok's counterfeit plan, and Scottish golf heritage
By Andy Barr, Season One Communications
PRmoment (UK) - May 14, 2026
To give you insight into the asylum that is my mind, I usually have around 10 stories that I want to write about in this column, and then I shortlist it down to five or six. This week, via the amazing story spotting of Alan S. Morrison, and keeping my own beady eyes on the weekly media goings-on, I have 22 stories that I really want to write about. It has taken some trimming...
Beyond the statement: How to embed DEI into everyday PR strategy in 2026
By Catherine Schwartz
Agility PR Solutions - May 18, 2026
Most teams already have a DEI position, but that still doesn’t reflect in their standard workdays. The same teams that publish strong statements still default to familiar voices, familiar vendors, and familiar angles when timelines get tight or stakes get high. Audiences notice it over time.
White Paper: What Veteran Journalists Actually Look for in Press Releases in 2026
By Issac Morgan
EIN Presswire - May 18, 2026
One thing still stands: press releases remain a valuable tool to reach the media. But have you ever wondered how people working inside the newsroom actually perceive press releases?
frankly… Episode 91: It's Never too Early to Start Building Leadership Skills [PODCAST]
By Nina Scarpelli
Franco - May 15, 2026
Dan is joined by senior integrated communication specialist Christina Quirk for a chat with Michelle Gilbert, chief engine officer for Purple Engine Coaching and Consulting to share leadership habits and career advice.
Perspective: Why Cutting Employee Benefits Is A Corporate Reputation Risk
By Rebecca Honeyman
PRovoke Media - May 15, 2026
SourceCode Communications’ Rebecca Honeyman writes that corporate rollbacks on flexibility and family benefits are undermining women and ultimately hurting business.
Keeping comms human at the PRII National Conference 2026
By Steven Herd
Muck Rack - May 18, 2026
Highlights and key insights from the PRII National Conference 2026, where communications leaders explored AI, trust, reputation, and the importance of keeping comms human in a rapidly changing landscape.
What Is Social Proof?
By Connor Bradshaw
PAN Communications - May 14, 2026
What is social proof? Read how it influences B2B buying signals, why real customer proof outperforms influencers, and how PR builds the most credible trust.
The newsletter formatting pressure test: 4 questions to ask
By Sean Devlin
Ragan Communications - May 18, 2026
Employees are already skimming through internal messaging and mentally sorting every piece of communication into one of two buckets: worth the read or the save-for-later pile. For communicators charged with creating newsletters, this brings formatting decisions into greater focus.
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All reports made with the help of Report Mule.