Good Monday! Read today's Daily PR Brief - May 19, 2025
HBO pokes fun at self after yet another rebrand; Mental health strategies for high-pressure PR agency life; Reflection & professional development in PR; more!
Read some of today's best PR and Comms industry news clips:
The Scoop: HBO pokes fun at self after yet another rebrand (PR Daily - May 16, 2025)
Mental Health Strategies for High-Pressure PR Agency Life (PRNEWS - May 16, 2025) [VIDEO]
Companies back away from Pride, but not in Boston (Axios Boston - May 19, 2025)
PR Firm News: PRR, Washington State Dept of Ecology Snag PRSA's Top Silver Anvil (O'Dwyer's - May 16, 2025)
Employee Training for Crisis Scenarios: A Comprehensive Guide (5W Public Relations - May 17, 2025)
The Career Edit: should PR leaders take counselling lessons? (PRmoment (UK) - May 14, 2025) [PODCAST]
The rise of micro-newsrooms: Why PR teams are creating their own media hubs—and how to build your own (Agility PR Solutions - May 19, 2025)
This PR Life: Speed Communications' Bethan Williams (PRovoke - May 16, 2025)
How 25 years in journalism prepared me for a new career in PR (Influence (UK) - May 7, 2025)
Media Relations Done Well In 2025 (Everything PR News - May 18, 2025)
Reflection and professional development in public relations (PR Academy (UK) - May 16, 2025)
PR Awards Asia-Pacific 2025 shortlists announced (Campaign Asia - May 19, 2025)
Summary Section:
The Scoop: HBO pokes fun at self after yet another rebrand
By Casey Weldon
PR Daily - May 16, 2025
In a move that might make some viewers roll their eyes, Warner Bros. Discovery is once again renaming its streaming platform. The company is returning to "HBO Max," undoing the 2023 decision to drop "HBO" from the name in favor of just "Max." Plus, YouTube's podcast rise requires rewriting pitching playbook; Colts' video misfires a lesson in respecting sensitive topics.
Mental Health Strategies for High-Pressure PR Agency Life [VIDEO]
By Nicole Schuman
PRNEWS - May 16, 2025
This session gave a nod to Mental Health Awareness Month by discussing high-pressure agency life and strategies for communications employees and employers alike to set boundaries and create healthier workplace dynamics.
Companies back away from Pride, but not in Boston
By Eleanor Hawkins
Axios Boston - May 19, 2025
In Boston, organizers last week announced "Here to Stay" as the theme behind this year's Pride parade and celebration. Organizers say no major sponsors dropped out this year.
PR Firm News: PRR, Washington State Dept of Ecology Snag PRSA's Top Silver Anvil
By Steve Barnes
O'Dwyer's - May 16, 2025
PRSA presented its 2025 Best of Silver Anvil Award to PRR and the Washington State Department of Ecology. Plus, news from AI marketing platform Jasper, and MAD Global Strategy founder and CEO Mike DuHaime.
Employee Training for Crisis Scenarios: A Comprehensive Guide
5W Public Relations - May 17, 2025
Learn how to develop effective employee crisis management training programs with strategies, methods and best practices for building a crisis-ready workforce.
The Career Edit: should PR leaders take counselling lessons? [PODCAST]
By Elizabeth Howlett
PRmoment (UK) - May 14, 2025
In the fourth episode of the season — recorded during Mental Health Awareness Week (12-18 May, 2025) — Elizabeth Howlett, editor at PRmoment and Dean Connelly, founder of Latte Recruitment are joined by Nick Morey, co-CEO at Dynamo PR who explains how taking a counselling skills course improved his leadership skills.
The rise of micro-newsrooms: Why PR teams are creating their own media hubs—and how to build your own
By Catherine Schwartz
Agility PR Solutions - May 19, 2025
A micro-newsroom is an in-house content hub managed by your brand's PR or marketing team. While traditional efforts focus on press or media kits, micro-newsrooms go further by regularly publishing content directly on the brand's website, digital channels, or online platforms.
This PR Life: Speed Communications' Bethan Williams
By Camillia Dass
PRovoke - May 16, 2025
This PR Life is a new series by PRovoke Media where we profile people in and around communications as an industry and find out more about what they do and what makes them tick. Today, we are chatting with Bethan Williams, senior PR consultant at Speed Communications.
How 25 years in journalism prepared me for a new career in PR
By Marc Evans
Influence (UK) - May 7, 2025
A council communications and media officer explains why decades working in newspapers was the perfect training for a busy press office role.
Media Relations Done Well In 2025
Everything PR News - May 18, 2025
In 2025, media relations have evolved significantly, influenced by technological advancements, shifting media landscapes, and changes in audience behavior. Here’s what “media relations done well” looks like today.
Reflection and professional development in public relations
By Richard Bailey
PR Academy (UK) - May 16, 2025
Public relations and communication is rarely formulaic. There are plenty of models and theories that can help with understanding, but just because one approach worked yesterday does not mean the same will work tomorrow.
PR Awards Asia-Pacific 2025 shortlists announced
Campaign Asia - May 19, 2025
The shortlists for the 24th PR Awards Asia 2025 shortlist is ready. This year, the judges shortlisted a total of 243 entries across 54 categories inclusive of campaigns, consultancy, and individual/team entries across the APAC region. The award continues to recognise outstanding, inspired and successful campaigns, individuals and companies in Asia Pacific's PR and communications industry.
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