Good Monday! Read your Daily PR Brief - June 23, 2025
Coca-Cola and UMG rewrite the rules of brand collaboration; PR's role at Cannes Lions 2025; Ageism in the PR industry; and more!
Read some of today's best PR and Comms industry news clips:
Coca-Cola and UMG Rewrite the Rules of Music and Brand Collaboration (CommPRO - June 20, 2025)
Creativity as a Verb: PR's Role at Cannes Lions 2025 (PRNEWS - June 20, 2025)
The Tylenol Crisis of 1982: A Masterclass in Crisis Management and Litigation PR (Everything PR News - June 22, 2025)
Chicago's Pride Parade bucks trend as corporate sponsors retreat nationwide (Axios Chicago - June 23, 2025)
the new media hierarchy just locked in. are you in it? (PR@ctical - June 23, 2025)
The Scoop: The meteoric rise of Labubu (PR Daily - June 20, 2025)
Building Effective Influencer PR Strategies in AdTech (5W Public Relations - June 22, 2025)
What Cannes Lions can teach internal communicators about creativity (PRmoment (UK) - June 19, 2025)
6 ways consumer PR trends are changing in the digital era (Agility PR Solutions - June 20, 2025)
AI in PR: Transforming Communication Strategies (Axia Public Relations - June 18, 2025)
How to Answer That Age-old Question: 'So, What Do You Do?' (Culpwrit - June 20, 2025)
What Pride Month Means in 2025 (O'Dwyer's - June 23, 2025)
Ageism in the PR industry (Influence (UK) - June 20, 2025)
Summary Section:
Coca-Cola and UMG Rewrite the Rules of Music and Brand Collaboration
CommPRO - June 20, 2025
Coca-Cola and UMG are rewriting the rules of brand-artist collaboration with Real Thing Records and here's what every communicator should take note of.
Creativity as a Verb: PR's Role at Cannes Lions 2025
By Rachel Heringer
PRNEWS - June 20, 2025
A CMO panel at Cannes Lions 2025 showed that PR is no longer just a channel for amplifying campaigns. At a time when brand storytelling must be fast, flexible, and fearless, PR must step into a more central, strategic role. Here are three ways "creative" is showing up as a verb in the PR industry:
The Tylenol Crisis of 1982: A Masterclass in Crisis Management and Litigation PR
Everything PR News - June 22, 2025
One of the most remarkable examples of effective litigation PR is the Tylenol crisis of 1982, which remains a pivotal case study for both crisis management and litigation PR professionals. In the early 1980s, Tylenol was the leading painkiller in the United States. But when seven people in Chicago died after ingesting Tylenol capsules that had been laced with cyanide, the company’s reputation was threatened with immediate and severe consequences.
Chicago's Pride Parade bucks trend as corporate sponsors retreat nationwide
By Justin Kaufmann
Axios Chicago - June 23, 2025
Several corporations have retreated from sponsoring events promoting diversity, equity and inclusion, including Pride parades, a major pivot for a once-proud corporate America. PrideChicago, the nonprofit that runs the Pride Parade, has reported that corporate interest has remained steady year over year.
the new media hierarchy just locked in. are you in it?
By Sarah Evans
PR@ctical - June 23, 2025
The media and comms landscape just crossed six irreversible thresholds. And if your strategy still relies on the old scaffolding (linear tv, state-backed news, or traditional ad buying)? It’s time to rebuild. Here’s what changed (as of june 23, 2025)
The Scoop: The meteoric rise of Labubu
By Allison Carter
PR Daily - June 20, 2025
If you've used the internet in any capacity the last few months, you're probably familiar with Labubu dolls. Plus: The truth behind CapCut's new terms of service; casual restaurants communicate updates to old-school audiences.
Building Effective Influencer PR Strategies in AdTech
5W Public Relations - June 22, 2025
Learn how AdTech brands can build effective influencer partnerships through micro and macro influencers, authentic relationship building and data-driven measurement strategies.
What Cannes Lions can teach internal communicators about creativity
By Ann-Marie Blake, Co-Founder of True
PRmoment (UK) - June 19, 2025
Sitting on a beach in Cannes, Ann-Marie Blake, co-founder of True, takes inspiration from Cannes Lions Festival of Creativity in her list of PR tips.
6 ways consumer PR trends are changing in the digital era
By Lucy-Jayne Love
Agility PR Solutions - June 20, 2025
This article explores today’s key trends in consumer PR, how they This post explores today’s key trends in consumer PR, how they mirror larger cultural shifts, and what brands need to do to remain relevant in this fast-changing environment. Here are six ways trends are changing consumer PR today. In a time marked by rapid tech innovation and evolving consumer expectations, public relations has experienced a dramatic shift. It’s much more than safeguarding a brand’s reputation—today’s consumer PR is tightly connected with social media,
AI in PR: Transforming Communication Strategies
Axia Public Relations - June 18, 2025
As public relations continues to expand and adapt, understanding AI becomes essential for success. The fusion of AI into PR strategies isn't just about keeping up but rather about vaulting ahead.
How to Answer That Age-old Question: 'So, What Do You Do?'
Culpwrit - June 20, 2025
For the past 12 years, DePaul University's MA program in public relations and advertising has showcased the impressive portfolios of its new graduates in a celebration that has evolved into a mini commencement. Last week's event featured an advice-rich keynote by Rana Komar, president of RUTH, the newest division of Daniel J. Edelman Holdings. Rana Komar answers the question: "What do you do?"
What Pride Month Means in 2025
By Ben Finzel, President of RENEWPR
O'Dwyer's - June 23, 2025
One of the many challenges of being a communicator in 2025 is the constant barrage of news and information, all of which feels important and relevant and timely. The continuous assault on our PR-focused brains makes it difficult to see the forest for the trees—or since it's Pride Month, difficult to see the many efforts to further marginalize LGBTQ people for all the false flags from the Trump administration, numerous state governments and others.
Ageism in the PR industry
By Alan Anstead
Influence (UK) - June 20, 2025
A 63-year-old UK PR professional welcomes the enthusiasm of young people joining the industry but worries that the obsession with youth culture risks robbing it of experience, stability and leadership.
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