It's Monday! Your Daily PR Brief is here - July 7, 2025
Communicators' biggest surprises of 2025 so far; PR lessons from the Reuters Digital News Report; Get people to open your emails; and more!
Read some of today's best PR and Comms industry news clips:
These were communicators' biggest surprises of 2025 so far (PR Daily - July 7, 2025)
PR's Role in Turning Trends Into Opportunities (O'Dwyer's - July 7, 2025)
9 Ways to Get People to Open Your Emails (PRsay - July 7, 2025)
Marketing To Gen Alpha: How Brands Can Win Over The Next Generation (5W Public Relations - July 7, 2025)
Emotional intelligence should be in your internal comms toolkit (PRmoment (UK) - July 3, 2025)
Tips for using marketing automation to supercharge PR campaigns (Agility PR Solutions - July 3, 2025)
Misaligned communications: The PR killer (Axia Public Relations - July 1, 2025)
Freedom, Trust and the Power of Communication in a Changing America (CommPRO - July 3, 2025)
CSOM – Silence Is Not a Strategy in Times of Change and Uncertainty (HMA PR - July 3, 2025) [PODCAST]
Cannes 2025: PR 2030 Explores the Future of Communications (PRovoke - July 7, 2025)
Building synchronicity between internal comms and employer branding (Ragan Communications - July 7, 2025)
Almost Timely News: Generative AI Use Cases in PR (Almost Timely Newsletter - July 6, 2025)
PR lessons from the Reuters Digital News Report 2025 (Influence (UK) - July 4, 2025)
Summary Section:
These were communicators' biggest surprises of 2025 so far
By Allison Carter
PR Daily - July 7, 2025
It's been a wild year -- and we're only halfway done. We asked communicators on LinkedIn to share the biggest surprises and lessons of the year so far. Here's some of the most interesting responses, lightly edited for brevity and style.
PR's Role in Turning Trends Into Opportunities
By Jennifer Hawkins
O'Dwyer's - July 7, 2025
It's no secret that prominent recognition from some of the industry's most esteemed publications makes waves for our clients and can often become essential in crafting our strategies and reaching our goals. But this raises an interesting question: Who's really driving trends here?
9 Ways to Get People to Open Your Emails
By Ann Wylie
PRsay - July 7, 2025
How can you write subject lines that so that people will open your emails? Here are nine scientific, proven-in-the-lab, research-based tips for getting people to open and read your email.
Marketing To Gen Alpha: How Brands Can Win Over The Next Generation
5W Public Relations - July 7, 2025
Learn how gaming brands can connect with Gen Z and Gen Alpha through mobile-first PR, authentic influencer partnerships and interactive content strategies.
Emotional intelligence should be in your internal comms toolkit
By Ann-Marie Blake, Co-Founder of True
PRmoment (UK) - July 3, 2025
Think of a time when you delivered a message that landed badly. Chances are, it lacked emotional connection. It didn’t consider what people were feeling or how the message might be received in that moment. That’s where emotional intelligence comes in and it’s a skill no AI tool can replicate.
Tips for using marketing automation to supercharge PR campaigns
By Alanna Melton
Agility PR Solutions - July 3, 2025
Automation is the new normal in the business realm. And so are PR campaigns, as they are crucial to business growth and optimization. But how can you run effective campaigns in this new normal? Enter the world of marketing automation to supercharge your firm’s PR team.
Misaligned communications: The PR killer
By Jason Mudd
Axia Public Relations - July 1, 2025
See how disjointed communications caused public relations problems for both Nintendo and X.
Freedom, Trust and the Power of Communication in a Changing America
By Fay Shapiro
CommPRO - July 3, 2025
Discover how the communications industry is embracing freedom, responsibility, and purpose in a rapidly changing media landscape.
CSOM – Silence Is Not a Strategy in Times of Change and Uncertainty [PODCAST]
By Abbie Fink
HMA PR - July 3, 2025
Crisis or not, your internal comms matter. In a new Copper State of Mind episode, Abbie Fink is joined by Nikki Little of Detroit-based PRGN partner agency Franco to discuss how leaders can build a culture of trust and transparency that empowers and engages your team.
Cannes 2025: PR 2030 Explores the Future of Communications
By Paul Holmes
PRovoke - July 7, 2025
Senior communications executives gathered for an intimate discussion at PRovoke Media’s Cannes headquarters, drawing on research conducted by international agency SEC Newgate—presented by chief of staff Maurizio Maione—examining how the comms function is likely to change over the next five years.
Building synchronicity between internal comms and employer branding
By Sean Devlin
Ragan Communications - July 7, 2025
Ragan spoke with Alison Zurcher, director of internal communications at Seattle Children’s Hospital, about the ways her team works with employer branding and marketing pros to recruit and keep her organization’s top talent.
Almost Timely News: Generative AI Use Cases in PR
By Christopher S. Penn
Almost Timely Newsletter - July 6, 2025
100% of this week's newsletter was generated by me, the human. You will see bountiful AI outputs in the video. Learn why this kind of disclosure is a good idea and might be required for anyone doing business in any capacity with the EU in the near future.
PR lessons from the Reuters Digital News Report 2025
By Kat Dibbits, Head of Communications at the Teenage Cancer Trust
Influence (UK) - July 4, 2025
Despite being largely aimed at an audience of journalists, the newly published Reuters Digital News Report is a valuable resource for PRs thinking about how best to influence their target audiences.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.