Happy new week! Today's Daily PR Brief is here - July 21, 2025
Standout PR from Wimbledon 2025; Why media, influencers and brands flocked to Substack; Public Relations is alive and kicking; and more!
Read some of today's best PR and Comms industry news clips:
Local Journalism Collapse Deeper Than Previously Known, Study Suggests (PRsay - July 17, 2025)
Why the Media, Influencers and Brands Flocked to Substack (O'Dwyer's - July 21, 2025)
PR Daily announces 2025 Nonprofit Communications Awards finalists (PR Daily - July 21, 2025)
Emerging Trends in Health Tech PR: A Guide for 2025 (5W Public Relations - July 19, 2025)
Standout PR from Wimbledon 2025 (PRmoment (UK) - July 17, 2025)
7 smart ways to amplify media mentions using social tools (Agility PR Solutions - July 21, 2025)
What the "CEO cheating at Coldplay" scandal reveals about crisis reputation management (Axia Public Relations - July 18, 2025)
Brand Positioning in the Era of Gen-AI (Babel Public Relations - July 21, 2025)
How a parking complaint became a social media crisis for a local council (CIPR Crisis Comms Network - July 18, 2025)
Gigi García Russo Says GEO Is Reshaping Earned Media in the Age of AI (CommPRO - July 21, 2025) [VIDEO]
Why Cutting PR During a Downturn is a Mistake (Franco - July 18, 2025)
CSOM - Public Relations is Alive and Kicking (HMA PR - July 17, 2025) [PODCAST]
Summary Section:
Local Journalism Collapse Deeper Than Previously Known, Study Suggests
By PRSA Staff
PRsay - July 17, 2025
Less than 25 years ago, the United States had approximately 40 journalists per 100,000 residents, on average. Now, that number has fallen to 8.2, about a 75% decline, a new Muck Ruck study finds. According to research that the PR-software company conducted with Rebuild Local News, a nonpartisan, public-policy organization that seeks to strengthen community
Why the Media, Influencers and Brands Flocked to Substack
By Dana Curatolo, Laura Davidson
O'Dwyer's - July 21, 2025
Journalists, influencers, tastemakers and even luxury hotel brands are now leveraging Substack to connect with audiences in an increasingly fragmented media landscape. Here’s why this presents a unique opportunity for PR.
PR Daily announces 2025 Nonprofit Communications Awards finalists
PR Daily - July 21, 2025
PR Daily is thrilled to announce the finalists for its 2025 Nonprofit Communications Awards. These outstanding professionals and teams exemplify the power of strategic storytelling, innovative messaging and mission-driven outreach that shapes public understanding and support for critical causes.
Emerging Trends in Health Tech PR: A Guide for 2025
5W Public Relations - July 19, 2025
Learn how AI, virtual events, and global strategies are transforming health tech PR. This guide explores key trends, AI implementation, and ROI measurement for 2025 success.
Standout PR from Wimbledon 2025
By Elizabeth Howlett
PRmoment (UK) - July 17, 2025
The glorious British sporting tradition of getting very sunburnt, cautiously opening champagne courtside and eating strawberries came to an end on Sunday (13 July), and another year of PR activations goes along with it.
7 smart ways to amplify media mentions using social tools
By Mia Miller
Agility PR Solutions - July 21, 2025
Getting your name out there by being featured in the media may sound like a big win, but the work doesn’t end there. Your brand may have that initial buzz, basically your five minutes of fame, but it’s your job to make sure that you fuel the fire and make the brand more widespread.
What the "CEO cheating at Coldplay" scandal reveals about crisis reputation management
Axia Public Relations - July 18, 2025
A viral video turned personal scandal into brand crisis. Here’s what the “CEO cheating at Coldplay” moment teaches companies about reputation, virality, and crisis readiness.
Brand Positioning in the Era of Gen-AI
By Ash Lockett
Babel Public Relations - July 21, 2025
Avoid bland AI messaging. Learn how to build brand positioning that connects emotionally and solves real B2B customer problems.
How a parking complaint became a social media crisis for a local council
CIPR Crisis Comms Network - July 18, 2025
7th April, Zoë Bread parked her car on Collier Street in Manchester. A street that a few months ago very few of us never had heard of, but which is now very well known to millions on Tiktok.
Gigi García Russo Says GEO Is Reshaping Earned Media in the Age of AI [VIDEO]
CommPRO - July 21, 2025
HUNTER's Gigi García Russo explains how communicators must adapt earned media strategies for the generative AI age through Generative Engine Optimization.
Why Cutting PR During a Downturn is a Mistake
By Jessica Muzik, VP, Account Services at Franco
Franco - July 18, 2025
Understand why PR and marketing are essential for companies during uncertainty and explore three reasons to double down during these times.
CSOM - Public Relations is Alive and Kicking [PODCAST]
By Abbie Fink
HMA PR - July 17, 2025
Public relations used to be all about press releases, but now it’s so much more. In this episode of Copper State of Mind, Abbie Fink explains why thoughtful, connected communication is more important than ever for achieving business goals and overcoming challenges.
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All reports made with the help of Report Mule.