Start your week off with today's Daily PR Brief - July 28, 2025
Lessons from a Broadway reporter on breaking through the PR noise; AI is killing clicks; Tips to communicate dry subjects; and more!
Read some of today's best PR and Comms industry news clips:
Lessons from a Broadway reporter on breaking through the PR noise (PR Daily - July 28, 2025)
What to do when you're a Trump target, corporate edition (Axios - July 27, 2025)
Why Employees Are Pushing Back on AI and What to Do About It (O'Dwyer's - July 25, 2025)
Coldplay Conundrum: Fallout From That Viral Concert Video (PRNEWS - July 21, 2025)
What 'Flood the Zone' Tactics Can Teach Us About the Future of Reputation Management (PRsay - July 25, 2025)
How User-Generated Content Drives Growth for Fintech and Payment Brands (5W Public Relations - July 27, 2025)
Good and Bad PR: Forest Green Rovers go neon, Elvis lovers get shook up and Sylvanian Families is not amused (PRmoment (UK) - July 24, 2025)
5 ways AI is transforming the public relations industry (Agility PR Solutions - July 24, 2025)
PR Is Now the Front Door to AI Discovery: Why 96% of AI Citations Come From Public Relations Content (Axia Public Relations - July 28, 2025)
What can you learn from two interviews that 'hooked' our training team? (Media First (UK) - July 28, 2025)
Bridging the Gap Between Brand Strategy and PR Execution (Culpwrit - July 25, 2025)
Five tips to communicate dry subjects (Influence (UK) - July 25, 2025)
AI Is Killing Clicks: What Comms Leaders Need to Know This Week (PR@ctical - July 28, 2025)
Summary Section:
Lessons from a Broadway reporter on breaking through the PR noise
By Amanda Coffee
PR Daily - July 28, 2025
Leigh Scheps has reported on the entertainment industry for major outlets including CBS, Paramount, and Entertainment Tonight. In our Q&A, Scheps shares how to pitch entertainment reporters with strong human interest angles, why she's expanding into family stories, including pieces like "Disney Dining with Kids" for Parents magazine and what PR pros get right — and what they could do better.
What to do when you're a Trump target, corporate edition
By Emily Peck
Axios - July 27, 2025
In an instant, a company can get caught in the crosshairs of a Truth Social post from President Trump, and suddenly that business is on the hook for changing its flagship product, brand name, supply chain — or else. Business leaders have developed coping strategies in response. Here's what works (and what doesn't).
Why Employees Are Pushing Back on AIand What to Do About It
By Dana Haase, Senior Vice President at Ruder Finn
O'Dwyer's - July 25, 2025
Companies need to make sure that their implementation of AI does not skip the steps that make their workers feel safe, valued and involved.
Coldplay Conundrum: Fallout From That Viral Concert Video
By Shannon Mulaire, Director of PR & Media Relations at Nickerson
PRNEWS - July 21, 2025
You may not expect your CEO and head of HR to be caught on a jumbotron at a Coldplay concert seemingly having an affair, shown through a viral video, but that’s exactly what crisis is—expecting the unexpected.
What 'Flood the Zone' Tactics Can Teach Us About the Future of Reputation Management
By Alexander V. Laskin, Ph.D
PRsay - July 25, 2025
In a world where headlines are moving faster than ever before, reputation management is being rewritten. Traditional corporate communications, once anchored in message discipline and long-term positioning, now contend with a new reality — media saturation as a deliberate tactic. Visibility is no longer about informing audiences; instead, it’s being used to overwhelm them.
How User-Generated Content Drives Growth for Fintech and Payment Brands
5W Public Relations - July 27, 2025
When customers share authentic experiences using payment apps and digital banking tools, they build trust that traditional marketing can’t match. Research shows user-generated content (UGC) generates 9 times more engagement than brand-created posts, while UGC campaigns lift social engagement by 50%.
Good and Bad PR: Forest Green Rovers go neon, Elvis lovers get shook up and Sylvanian Families is not amused
By Andy Barr, Season One Communications
PRmoment (UK) - July 24, 2025
Well, we have done it, and let me be the first to congratulate everyone involved. We have reached the mighty PRMoment summer break, with everything still intact. You have a whole two weeks off from my weekly waffle, don't be too sad, I shall return. Let's get about it.
5 ways AI is transforming the public relations industry
By Ethan Rome
Agility PR Solutions - July 24, 2025
From automating routine tasks to offering deeper audience insights, AI is reshaping how PR professionals strategize, communicate, and measure success. While some fear that machines may replace the human touch, the reality is more nuanced: AI is reshaping how PR professionals strategize, communicate, and measure success.
PR Is Now the Front Door to AI Discovery: Why 96% of AI Citations Come From Public Relations Content
Axia Public Relations - July 28, 2025
As generative AI tools like ChatGPT and Google SGE reshape how people search, public relations—not SEO or paid media—is powering brand discovery. In fact, 96% of citations in AI-generated answers come from PR-driven content.
What can you learn from two interviews that 'hooked' our training team?
By Adam Fisher
Media First (UK) - July 28, 2025
Two recent radio interviews captured our attention for all the right reasons. What media training lessons can you learn from them?
Bridging the Gap Between Brand Strategy and PR Execution
By Meghan Labot
Culpwrit - July 25, 2025
For PR professionals, especially those just entering the field, understanding how brand strategy and public relations work together is critical for building campaigns that truly resonate. When these two disciplines are connected intentionally, brands communicate with clarity, consistency, and purpose. When they're disconnected, confusion creeps in, and messaging falls flat.
Five tips to communicate dry subjects
By Sarah Browning
Influence (UK) - July 25, 2025
Topics such as procurement, data compliance and health and safety can be easily forgotten but they can make or break organisations if not communicated well.
AI Is Killing Clicks: What Comms Leaders Need to Know This Week
By Sarah Evans
PR@ctical - July 28, 2025
Clicks are disappearing. Traffic is collapsing. And the biggest names in media are rewriting their survival playbooks. We've entered the post-click era—and comms strategies that don't account for it will quietly stop working.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.