Enjoy the new month and Monday's Daily PR Brief! - August 3, 2026
Inside Uber's approach to anticipating employee questions; Ferrari EV proves that the internet is not real life; Why your agency shouldn't overlook entry-level talent; more!
Read some of today's best PR and Comms industry news clips:
Inside Uber's approach to anticipating employee questions (Ragan Communications - August 3, 2026)
As They Gain Respect, Comms Leaders' Responsibilities Grow (PRsay - August 3, 2026) [VIDEO]
How PR Teams Really Feel About Their AI Visibility (Agility PR Solutions - July 30, 2026)
Public perception can tarnish reputations (Axia Public Relations - August 1, 2026)
How Students and Young PR Pros Can Stay on Top of Important News Events (Culpwrit - August 1, 2026)
The Scoop: Ferrari EV proves that the internet is not real life (PR Daily - July 31, 2026)
Culture Watch: We's Gretchen Ramsey on Jimothy the Raccoon (PRovoke Media - July 31, 2026)
18 Soft Skills That Set Communications Professionals Apart (Forbes - August 3, 2026)
Instagram: The Platform Reality in 2026 (Everything-PR - August 3, 2026)
A PR Firm Is Using Fake Publicists With AI-Generated Headshots to Spam Journalists With Pitches for Its Clients (Futurism - July 31, 2026)
Why Your Agency Shouldn't Overlook Entry-Level Talent (CommPRO - August 3, 2026)
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Summary Section:
Inside Uber's approach to anticipating employee questions
By Sean Devlin
Ragan Communications - August 3, 2026
A practical guide to answering employee questions before they're even asked.
As They Gain Respect, Comms Leaders' Responsibilities Grow [VIDEO]
PRsay - August 3, 2026
“Communications leaders are increasingly speaking the language of business,” Mike Neumeier, APR, said. As a result, the public relations function is now connected to “revenue, reputation, employee retention, and risk, rather than just relying on activity-based metrics.” Neumeier is CEO of the Atlanta-based Arketi Group, a marketing agency.
How PR Teams Really Feel About Their AI Visibility
By Osama Saeed
Agility PR Solutions - July 30, 2026
With an exponential rise in zero-click searches and AI-generated traffic, ask any PR professional whether AI visibility matters, and the answer will be a resounding yes. However, ask whether they feel in control of it, and the confidence drops.
Public perception can tarnish reputations
By Jason Mudd
Axia Public Relations - August 1, 2026
See how winning a legal case doesn't always end a reputation risk, how Burger King got back trust with accountability, and more!
How Students and Young PR Pros Can Stay on Top of Important News Events
By Ron Culp
Culpwrit - August 1, 2026
I’ve been a news junkie since publishing my own mimeographed “newspaper” when I was 10 years old. But I admit now to having increasing difficulty keeping up with the blur of news fighting for our attention 24/7. But it is a fact of life that PR students and young pros must figure out.
The Scoop: Ferrari EV proves that the internet is not real life
By Allison Carter
PR Daily - July 31, 2026
Ferrari EV proves that the internet is not real life. Plus: LinkedIn introduces an 'AI slop' button; even Reddit is losing search traffic.
Culture Watch: We's Gretchen Ramsey on Jimothy the Raccoon
By Maja Pawinska Sims
PRovoke Media - July 31, 2026
In this edition, we speak to Gretchen Ramsey, EVP content & creator at We. Communications' We. Studio, about the internet phenomenon that is Jimothy the Raccoon, who is also based in Seattle.
18 Soft Skills That Set Communications Professionals Apart
By Forbes Communications Council
Forbes - August 3, 2026
Forbes Communications Council members share which emerging soft skills matter most for today's communications professionals and how you can continue developing them throughout your career.
Instagram: The Platform Reality in 2026
Everything-PR - August 3, 2026
Instagram 2026 platform reality: Reels discovery, Threads integration, Shop tab removed, DM-led conversion. Where Instagram fits in the social ecosystem.
A PR Firm Is Using Fake Publicists With AI-Generated Headshots to Spam Journalists With Pitches for Its Clients
By Maggie Harrison Dupré
Futurism - July 31, 2026
A PR firm operated a roster of fake PR representatives, some with AI faces, to pitch journalists on stories. Why?
Why Your Agency Shouldn't Overlook Entry-Level Talent
By Heather Kelly
CommPRO - August 3, 2026
Building a stronger agency starts with building a stronger talent pipeline, and that means recognizing the long-term value of investing in early-career professionals.
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All reports made with the help of Report Mule.