New week, new PR/Comms industry updates... in your Daily PR Brief! - August 4, 2025
Paramount takeover triggers ideological reckoning for media communicators; Tips for recent PR grads; Adapting campaigns for different international markets; more!
Read some of today's best PR and Comms industry news clips:
Skydance's Paramount Takeover Triggers Ideological Reckoning for Media Communicators (CommPRO - August 1, 2025)
Microsoft CEO reflects on 'difficult' layoffs; NFL reassures staffers after NYC shooting (Ragan Communications - August 1, 2025)
Friday Is the New Monday: Just Ask RealSense's 500 Headlines (PRNEWS - July 31, 2025)
Adapting PR Campaigns For Different International Markets (5W Public Relations Firm - August 3, 2025)
How Brand Influence is Different in Europe and the U.S.? (PRGN - August 1, 2025) [PODCAST]
In B2B, thought leadership is the new corporate currency—here's how to cash in (Agility PR Solutions - July 30, 2025)
Optimising Reputation: GEO, LLMs, and the New Rules of Crisis PR (CIPR Crisis Comms Network - August 2, 2025)
7 Tips for Recent PR Grads (Franco - August 1, 2025)
Agency People News In Brief (August 4, 2025) (PRovoke Media - August 4, 2025)
The Scoop: Trump demands changes to drug pricing. Some pharma execs agree. (PR Daily - August 1, 2025)
Experts answer your FAQs on PR in the GEO era (Muck Rack - August 4, 2025)
From crisis to content, but was it really 'PR gold'? (Media First (UK) - August 4, 2025)
Aaron Ferstman joins IBM to lead international communications (Axios - August 1, 2025)
Summary Section:
Skydance's Paramount Takeover Triggers Ideological Reckoning for Media Communicators
CommPRO - August 1, 2025
Howard Homonoff's analysis of the Skydance-Paramount deal offers a roadmap for what's next—and what's at stake—for communicators in a politicized media age.
Microsoft CEO reflects on 'difficult' layoffs; NFL reassures staffers after NYC shooting
By Sean Devlin
Ragan Communications - August 1, 2025
Microsoft CEO Nadella acknowledges 'incongruence' between layoffs and financial successes; NFL, KPMG reach out to employees with empathy following NYC shooting; Plus, a recent report shows that loneliness at work is increasing.
Friday Is the New Monday: Just Ask RealSense's 500 Headlines
By Curtis Sparrer
PRNEWS - July 31, 2025
Bospar understood releasing news on a Friday, especially in the middle of the summer, is traditionally avoided at all costs. But the agency felt RealSense's story’s news value—and the embargoed media outreach—was strong enough to carry the moment.
Adapting PR Campaigns For Different International Markets
5W Public Relations Firm - August 3, 2025
Learn how global toy brands like LEGO and Mattel adapt PR campaigns across markets, balancing cultural relevance with safety standards and digital engagement.
How Brand Influence is Different in Europe and the U.S.? [PODCAST]
By Joaquín Fernandez
PRGN - August 1, 2025
Connecting with audiences through authenticity, building long-term trust, and aligning storytelling with meaningful causes are essential for success in Europe, while in the U.S., understanding commercial priorities and adapting brand language remains vital.
In B2B, thought leadership is the new corporate currency—here's how to cash in
By Matt Caiola
Agility PR Solutions - July 30, 2025
In the world of B2B, transactions are rarely impulse-driven. They are the result of long sales cycles, complex decision making, and deep trust between buyer and brand. In this landscape, flashy ads or clever slogans do not close deals. Expertise does.
Optimising Reputation: GEO, LLMs, and the New Rules of Crisis PR
CIPR Crisis Comms Network - August 2, 2025
As search engines such as Google expand AI generated summaries to users’ queries as opposed to just the usual list of links, research demonstrates it is time to remember PR professionals’ core strengths of media relations and content creation.
7 Tips for Recent PR Grads
By Jessica Muzik
Franco - August 1, 2025
Explore seven tips for recent PR grads looking for opportunities to grow professionally and navigate the post-grad career world.
Agency People News In Brief (August 4, 2025)
PRovoke Media - August 4, 2025
New people in new roles at FTI Consulting, Cura Strategies, NVG and French/West/Vaughan.
The Scoop: Trump demands changes to drug pricing. Some pharma execs agree.
By Allison Carter
PR Daily - August 1, 2025
Trump demands changes to drug pricing. Some pharma execs agree. Plus: More tariff mania; Dotdash Meredith rebrands, admits DDM was 'not great.'
Experts answer your FAQs on PR in the GEO era
Muck Rack - August 4, 2025
Zen Media's Sarah Evans and Zeno Group's Michael Brito answer frequently asked questions about PR in the Generative Engine Optimization (GEO) era.
From crisis to content, but was it really 'PR gold'?
By Adam Fisher
Media First (UK) - August 4, 2025
It has been called "the best crisis management ever." It has also been described as 'PR gold' and 'genius marketing'. And it has undoubtedly grabbed attention. But was it really such a brilliant crisis communication response? And is it something other organisations could replicate?
Aaron Ferstman joins IBM to lead international communications
By Eleanor Hawkins
Axios - August 1, 2025
Aaron Ferstman has joined IBM as vice president of international communications, based in London. IBM is going through a resurgence given its investments in AI and quantum computing.
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