Hi! Check out Monday's Daily PR Brief - August 10, 2026
Ways PR teams can optimize visibility on Claude; Outdated PR tactics communications pros have left behind; PRNEWS Announces 2026 People of the Year; and more!
Read some of today's best PR and Comms industry news clips:
5 Ways PR Teams Can Optimize Visibility on Claude (Agility PR Solutions - August 7, 2026)
17 Outdated PR Tactics Communications Pros Have Left Behind (Forbes - August 10, 2026)
Q&A with Carolyn Izzo, Founder & CEO of CIIC PR (O'Dwyer's - August 10, 2026)
The Scoop: Taylor Farms has another food-borne illness outbreak (PR Daily - August 10, 2026)
PRNEWS Announces 2026 People of the Year (PRNEWS - August 6, 2026)
Good and Bad PR: Ferrari has the last laugh, BP, ScotRail & AI overlords (PRmoment (UK) - August 6, 2026)
If You Want a Seat at the C-Suite Table, Stop Saying You're Bad at Math (CommPRO - August 10, 2026)
PR Leaders Will Master AI, Not Let it Master Them (Culpwrit - August 10, 2026)
Sing-alongs and Cream Puffs: The Power of Community in Building a Brand (InsideOut Public Relations (Australia) - August 10, 2026)
The prompt never has been a "question." PR has to start thinking like a CMO at scale, now (PR@ctical - August 10, 2026)
Warner Bros. Discovery 'inspired' by employees amid takeover; '60 Minutes' EP rebukes rumors (Ragan Communications - August 7, 2026)
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Summary Section:
5 Ways PR Teams Can Optimize Visibility on Claude
By Osama Saeed
Agility PR Solutions - August 7, 2026
Every AI answer engine behaves differently. Some recommend a longer list of brands in response to a query while citing few sources. Others conduct deeper research before they recommend anything. Understanding what works for which platform is very important when deciding your AI visibility strategy. Claude, developed by Anthropic, belongs to the second group.
17 Outdated PR Tactics Communications Pros Have Left Behind
By Forbes Communications Council
Forbes - August 10, 2026
Tactics that once generated consistent coverage often fall short in today's fast-moving, relationship-driven environment.
Q&A with Carolyn Izzo, Founder & CEO of CIIC PR
By John O'Dwyer
O'Dwyer's - August 10, 2026
From humble beginnings in a spare room in her mother's home to an agency with offices in New York, Miami and Los Angeles, Carolyn Izzo has always believed in the importance of personal connections.
The Scoop: Taylor Farms has another food-borne illness outbreak
By Allison Carter
PR Daily - August 10, 2026
Taylor Farms has another food-borne illness outbreak. Plus: Meta AI clearly outlines its value proposition; the White Sox are capitalizing on their papal fan.
PRNEWS Announces 2026 People of the Year
PRNEWS - August 6, 2026
PRNEWS announced its 2026 People of the Year honorees—an accomplished group of leaders, innovators and rising talent redefining the future of PR and communications.
Good and Bad PR: Ferrari has the last laugh, BP, ScotRail & AI overlords
By Andy Barr, Season One Communications
PRmoment (UK) - August 6, 2026
Did you miss me during the PRmoment summer hiatus? I thought so. We have so much to catch up on. No time for idle chit-chat, let's go.
If You Want a Seat at the C-Suite Table, Stop Saying You're Bad at Math
By Dustin Siggins
CommPRO - August 10, 2026
Dustin Siggins explains why communicators who learn to speak the language of finance can earn the C-suite's trust, demonstrate their value and make communications harder to cut.
PR Leaders Will Master AI, Not Let it Master Them
By Ron Culp
Culpwrit - August 10, 2026
I was on a brainstorming call last week with a PR organization's program committee when one person said: "It's time to move beyond discussing AI. What's the next big thing?" My automatic response was that AI is and will continue to be the "next big thing."
Sing-alongs and Cream Puffs: The Power of Community in Building a Brand
InsideOut Public Relations (Australia) - August 10, 2026
On the 25th of July, a crowd of 2,000 people met in Hyde Park to sing. The sing-in protest was organised after the cancellation of Divine Playhouse. The sudden closure was a result of pressure on the property owners, and criticism of the use of the abandoned Kent Street church as an inclusive music venue.
The prompt never has been a "question." PR has to start thinking like a CMO at scale, now
By Sarah Evans
PR@ctical - August 10, 2026
Buyers who ask AI buy from their first shortlist 80% of the time, and half of them are using it to narrow the list, not find you. Here are the four work prompts deciding your accounts.
Warner Bros. Discovery 'inspired' by employees amid takeover; '60 Minutes' EP rebukes rumors
By Sean Devlin
Ragan Communications - August 7, 2026
Warner Bros. Discovery 'inspired' by employees amid takeover; '60 Minutes' EP rebukes rumors. Plus, Disney's top exec thanks employees in company update.
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