Start your week off with today's Daily PR Brief! - August 11, 2025
Why Substack Is the new frontier for financial PR; How to be a better writer with AI; PR has become too reliant on templates; and more!
Read some of today's best PR and Comms industry news clips:
Why Substack Is the New Frontier for Financial PR (O'Dwyer's - August 11, 2025)
PR Roundup: Peloton Messaging Conflict, DEI Visibility and Trust, Communicating Tariff Price Increases (PRNEWS - August 7, 2025)
How Do Different Generations Feel About Hybrid and Remote Work? (Institute for Public Relations - August 6, 2025)
How to Be a Better Writer With AI (PRsay - August 8, 2025)
Cybersecurity in AdTech PR: Building Trust and Transparency (5W Public Relations - August 9, 2025)
20 Ways Brand Storytelling Is Adapting To The Attention Economy (Forbes - August 11, 2025)
How PR pros can help NGOs create impactful videos using AI tools (Agility PR Solutions - August 8, 2025)
Clickbait costs you readers. Here's what works instead. (PR Daily - August 11, 2025)
FleishmanHillard Names Rachel Catanach Global Corporate Affairs Head (PRovoke Media - August 8, 2025)
Best Practices for Successful B2B Email Campaigns (Walker Sands - August 7, 2025)
Fighting healthcare misinformation crises: How Social Listening prevents small problems from becoming big headlines (Muck Rack - August 7, 2025)
From press releases to social media, PR has become too reliant on templates (Influence (UK) - August 8, 2025)
How to Use Data to Tell Your Brand Story (Spin Sucks - August 7, 2025)
Summary Section:
Why Substack Is the New Frontier for Financial PR
By JP Letourneau
O'Dwyer's - August 11, 2025
For all of PR history, you usually tried to get your clients into The Wall Street Journal, Bloomberg News or The Financial Times. Jamie Dimon, Jerome Powell and others read the papers cover to cover each morning—but a significant shift has once again transformed our fractured media environment: Substack.
PR Roundup: Peloton Messaging Conflict, DEI Visibility and Trust, Communicating Tariff Price Increases
By Nicole Schuman
PRNEWS - August 7, 2025
PR Roundup examines Peloton's conflicting messaging, a study showing that LGBTQ+ visibility in advertising and messaging is important to consumers, and tariff price increases are here—so how should that be communicated?
How Do Different Generations Feel About Hybrid and Remote Work?
Institute for Public Relations - August 6, 2025
Gallup surveyed over 19,000 full- and part-time U.S.-based employees from May 7-16, 2025, to analyze how preferences for hybrid and remote work vary across generations.
How to Be a Better Writer With AI
By Ann Wylie
PRsay - August 8, 2025
One communicator recently shared with me that AI writes every message she sends. An hour later, a second person told me she never uses AI for writing. Where do you fall on the AI-for-writing spectrum?
Cybersecurity in AdTech PR: Building Trust and Transparency
5W Public Relations - August 9, 2025
Learn how AdTech companies build trust through cybersecurity PR, from crisis protocols to media relations strategies for transparent communication about data protection
20 Ways Brand Storytelling Is Adapting To The Attention Economy
By Forbes Communications Council
Forbes - August 11, 2025
In a digital world shaped by algorithms and short attention spans, brands can no longer rely on polished campaigns and linear narratives to connect with their audiences. Today's storytelling must be fast, authentic and flexible—built to stop the scroll, spark emotion and stay relevant across platforms.
How PR pros can help NGOs create impactful videos using AI tools
Agility PR Solutions - August 8, 2025
Video remains one of the most powerful storytelling tools for NGOs. When executed well, it communicates urgency, inspires empathy, and moves people to act.
Clickbait costs you readers. Here's what works instead.
By Tom Corfman
PR Daily - August 11, 2025
Clickbait that withholds facts or provokes emotions has different results on audiences. It can be hard to predict what makes a good headline. Yet fresh guidance comes from a recent study led by Professor Jieun Shin of the University of Florida, Gainesville, of headlines from nearly 100 news outlets.
FleishmanHillard Names Rachel Catanach Global Corporate Affairs Head
By Diana Marszalek
PRovoke Media - August 8, 2025
FleishmanHillard has named Rachel Catanach global managing director of corporate affairs, part of a broader restructuring of the practice as companies face growing reputational, regulatory, and operational challenges.
Best Practices for Successful B2B Email Campaigns
By Niki Reznicek
Walker Sands - August 7, 2025
B2B buyers make up their minds about emails in less than three seconds — and most marketing emails don't make the cut. Outdated tactics, cookie-cutter messaging and broad-stroke blasts are easy for savvy decision-makers to spot — and delete.
Fighting healthcare misinformation crises: How Social Listening prevents small problems from becoming big headlines
By Julie Bevacqua
Muck Rack - August 7, 2025
Healthcare misinformation spreads fast. Learn how healthcare teams can use social listening to spot threats early before they become full-blown crises.
From press releases to social media, PR has become too reliant on templates
By Richard Stone
Influence (UK) - August 8, 2025
Press releases follow fixed patterns while LinkedIn posts often stick to familiar formats that prioritise structure over originality. Technical storytelling needs less formatting and more creative tension to truly resonate.
How to Use Data to Tell Your Brand Story
By Indiana Lee
Spin Sucks - August 7, 2025
Every comms pro wants a compelling brand story but few know how to pull one from scattered data. Indiana Lee offers a framework for meaningful data storytelling.
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All reports made with the help of Report Mule.