Happy Monday! Enjoy your Daily PR Brief - August 18, 2025
How to improve the communications cascade; Search isn't search anymore; Stop following this PR advice; and more!
Read some of today's best PR and Comms industry news clips:
How To Improve The Communications Cascade (Forbes - August 18, 2025)
Google Cloud's Jane Hynes on mentoring communications talent (Axios - August 14, 2025)
Five Ways to Elevate an Event into an Unforgettable Experience (O'Dwyer's - August 15, 2025)
Stop following this PR advice, readers say (PR Daily - August 18, 2025)
Finding Balance in the Hustle: Lessons for Recent Grads (PRsay - August 15, 2025)
How To Drive Repeat Visitors To A Company Blog: 20 Expert Tips (Forbes - August 15, 2025)
Good and Bad PR: Labour catches The Sun, Lidl gets cheap and Aalborg zoo releases pet plea (PRmoment (UK) - August 14, 2025)
PR industry news: Milestones, market expansions, and the tech-driven future of communications (Agility PR Solutions - August 18, 2025)
When Rhetoric Turns Radical and PR Firms Become the Next Political Target (CommPRO - August 18, 2025)
Branching Out: Building Brand Value in Price-Sensitive Industries (FINN Partners - August 15, 2025) [VIDEO]
Why earned media is so powerful in the age of AI and GEO (Influence (UK) - August 15, 2025)
Search isn't search anymore (PR@ctical - August 18, 2025)
Summary Section:
How To Improve The Communications Cascade
By Elizabeth Baskin, CEO and Executive Creative Director at Tribe, Inc.
Forbes - August 18, 2025
Frontline workers, as well as many other non-wired employees, often depend on their managers for company communications. The manager cascade is the recognized default in most companies, because it seems like the simplest way to reach employees who aren’t sitting in front of computers all day.
Google Cloud's Jane Hynes on mentoring communications talent
By Eleanor Hawkins
Axios - August 14, 2025
The communications function is changing at a rapid pace and those within the role are expected to serve as key advisers to the business. The guidance, experience and exposure that Jane Hynes — vice president of communications at Goggle Cloud — provides has prepared her mentees for this.
Five Ways to Elevate an Event into an Unforgettable Experience
By Daisy Cabrera
O'Dwyer's - August 15, 2025
Have you ever attended an event that stayed with you, long after it ended? Elevate an event into an unforgettable experience that stays with guests... long after the lights go out. Here's how.
Stop following this PR advice, readers say
By Allison Carter
PR Daily - August 18, 2025
There's a lot of conventional wisdom out there. And a lot of that wisdom is outdated or just plain bad. I asked my LinkedIn community to share the PR practice they think people should stop doing. More than 150 people chimed in with their hot takes.
Finding Balance in the Hustle: Lessons for Recent Grads
By Michael Gonzalez
PRsay - August 15, 2025
Hustle Culture is more than just a culture; it's an environment. Whether you wake up early and go to the gym, make yourself breakfast, head to work or class, connect with someone or attend an event, the routine never ends. However, it consumes one's personality in their interactions with their peers, family, friends and loved ones.
How To Drive Repeat Visitors To A Company Blog: 20 Expert Tips
By Forbes Agency Council
Forbes - August 15, 2025
How can a brand give readers enough value and connection that they make the blog part of their routine? Below, 20 members of Forbes Agency Council share tried-and-true tips for keeping a blog's audience engaged and returning for more.
Good and Bad PR: Labour catches The Sun, Lidl gets cheap and Aalborg zoo releases pet plea
By Andy Barr, Season One Communications
PRmoment (UK) - August 14, 2025
Are we all back and refreshed from our summer sojourn? Fear not, I remained behind, keeping an eye on the media hits and misses to bring you up to speed. There is a fair old chunk to get through in today's round up of Good and Bad PR, so some of the stories may be just a flying visit.
PR industry news: Milestones, market expansions, and the tech-driven future of communications
By Deza Drone
Agility PR Solutions - August 18, 2025
From seasoned firms marking decades of service to emerging strategies that leverage artificial intelligence and micro-influencers, the PR landscape in 2025 is proving to be both dynamic and future-focused. Here’s a look at where we’re at—and where we’re headed in the near future.
When Rhetoric Turns Radical and PR Firms Become the Next Political Target
By Arthur Solomon
CommPRO - August 18, 2025
As extremist groups gain ground and media suppression intensifies, communicators must brace for direct attacks on their freedom to operate.
Branching Out: Building Brand Value in Price-Sensitive Industries [VIDEO]
FINN Partners - August 15, 2025
Marketing in highly commoditized industries means standing out from the crowd—against all odds. Commoditized sectors like timber manufacturing face unique marketing challenges. Products look alike. Margins are thin. And customers see price as the top differentiator. How are smart brands turning parity into premium?
Why earned media is so powerful in the age of AI and GEO
By Trevor Young
Influence (UK) - August 15, 2025
Once upon a time, earned media meant one thing: getting a story in the newspaper or being interviewed on the nightly news. That was the goalpost for visibility and credibility. Earned media today is so much more, and it's never been more powerful for building trust, influence, and reputation for business and personal brands.
Search isn't search anymore
By Sarah Evans
PR@ctical - August 18, 2025
Today’s briefing isn’t about “media updates.” it’s about the ground rules changing under our feet. AI platforms (ChatGPT, Gemini, Perplexity) are rewriting how audiences discover brands.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.