Start the new week with Monday's Daily PR Brief - August 25, 2025
Cracker Barrel's new logo is a case study in what not to do; Lessons from digital PR campaigns that failed; Robinhood CEO's eyebrow-raising comments; more!
Read some of today's best PR and Comms industry news clips:
Cracker Barrel's new logo is a case study in what not to do (PR Daily - August 25, 2025)
Value Over Virality: How to Guide Clients Towards Lasting Impact In The Early AI Age (PRNEWS - August 21, 2025)
What Leaders Can Do to Combat 'Quiet Cracking' (PRsay - August 22, 2025)
When Digital PR Goes Wrong: Lessons From Campaigns That Failed (Everything PR News - August 24, 2025)
Social Media Strategy Guide: Winning Tactics for Wellness and Fitness Brands (5W Public Relations - August 22, 2025)
Good and Bad PR: Thames Water saves penguins, London Zoo tips the scales and Topshop returns (PRmoment (UK) - August 21, 2025)
How to reinforce your website's messaging through social media content (Agility PR Solutions - August 22, 2025)
MEDIA PULSE: August 2025 (FINN Partners - August 22, 2025)
Is the influence of traditional media – and by extension media relations – waning? (Sword and the Script - August 25, 2025)
Robinhood CEO makes eyebrow-raising comments on RTO; Cisco's CEO laments job cuts (Ragan Communications - August 22, 2025)
Dynamic websites empower record labels and PRs to own their narrative (Influence (UK) - August 22, 2025)
Golin, Mutant, SenateSHJ Named Best Agencies to Work For in APAC (PRovoke Media - August 24, 2025)
Summary Section:
Cracker Barrel's new logo is a case study in what not to do
By David E. Johnson
PR Daily - August 25, 2025
When Cracker Barrel unveiled its new logo, the reaction was immediate — and brutal. What the company framed as a "refresh" wasn't a refresh at all; it was a replacement. By stripping out its iconic imagery of the old man sitting beside a barrel, Cracker Barrel severed the single most recognizable cue in its entire story: front porch nostalgia and ritual.
Value Over Virality: How to Guide Clients Towards Lasting Impact In The Early AI Age
By Omari T. Evans
PRNEWS - August 21, 2025
As communicators, this moment raises a big question: While viral Large Language Models (LLMs) and automated memes promise quick attention, how do we utilize AI as more than just trend-chasing and ensure it's truly worth our time and resources?
What Leaders Can Do to Combat 'Quiet Cracking'
By Gina Larson
PRsay - August 22, 2025
A new and concerning workplace trend is emerging – recently highlighted in Business Insider and the Financial Express — labeled “quiet cracking.” While it’s often compared to quiet quitting, the two are very different.
When Digital PR Goes Wrong: Lessons From Campaigns That Failed
By Ronn Torossian, Founder of 5WPR
Everything PR News - August 24, 2025
This op-ed explores where Digital PR fails, why certain campaigns implode, and what lessons communicators must draw to avoid repeating these costly mistakes.
Social Media Strategy Guide: Winning Tactics for Wellness and Fitness Brands
5W Public Relations - August 22, 2025
Video content now drives 86% higher conversion rates on landing pages, while user-generated content builds trust and credibility faster than traditional marketing methods. Learn how wellness and fitness brands can grow through social media with video content, challenges, UGC and cross-platform strategies for better engagement and ROI
Good and Bad PR: Thames Water saves penguins, London Zoo tips the scales and Topshop returns
By Andy Barr, Season One Communications
PRmoment (UK) - August 21, 2025
We remain knee-deep in silly season, a time when stories that may not normally make the cut, get attention because of a perceived lack of serious news. All news is important news in my eyes. Let's get down to it.
How to reinforce your website's messaging through social media content
By John Hurley
Agility PR Solutions - August 22, 2025
Despite being a tremendous channel for reaching consumers—with most people spending 141 minutes per day browsing social media—social networks introduce an often unexpected challenge for businesses. It forces your brand to compete against a multitude of voices, with the competition often being unfair.
MEDIA PULSE: August 2025
By Daniel Odonnell
FINN Partners - August 22, 2025
We are watching three shifts that matter for Q4 planning and 2026 readiness. Sports has climbed to the top of streaming. TikTok faces a new U.S. deadline. And the biggest AI gains in paid media come from what we build around platforms, not inside them.
Is the influence of traditional media – and by extension media relations – waning?
By Frank Strong, MA, MBA
Sword and the Script - August 25, 2025
Media relations has long been a strategic arrow in the quiver of public relations (PR) professionals. It's a hard job that seems to be getting harder all the time – like cutting half the distance to a goal for infinity.
Robinhood CEO makes eyebrow-raising comments on RTO; Cisco's CEO laments job cuts
By Sean Devlin
Ragan Communications - August 22, 2025
Robinhood CEO says it's good to know managers are dealing with 'more pain than you.' 'I don't want to get rid of a bunch of people,' says Cisco CEO before layoffs. Plus, a report draws a connection between warm leaders and better learning.
Dynamic websites empower record labels and PRs to own their narrative
By Diane Hinds
Influence (UK) - August 22, 2025
For too long, record label websites have been little more than static billboards, with third-party sites gaining the access to fans' data and advocacy.
Golin, Mutant, SenateSHJ Named Best Agencies to Work For in APAC
PRovoke Media - August 24, 2025
PRovoke Media has named the 10 Best Agencies to Work For in the Asia-Pacific based on our annual survey of employees from numerous firms across the region.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.