Hi! Behold your Monday Daily PR Brief - September 8, 2025
The Nestlé CEO crisis; What PR can learn from the art of outrage; How Search Experience Optimization differs from traditional SEO; and more!
Read some of today's best PR and Comms industry news clips:
PR Roundup: Nestlé CEO Crisis, Age Demos and the News, NFL is Back (PRNEWS - September 4, 2025)
Will Artificial Intelligence Destroy the Communications Industry? (O'Dwyer's - September 5, 2025)
Comcast's top division communicator leads with bold strategies (PR Daily - September 5, 2025)
Are Leaders and Employees on the Same Page? (Institute for Public Relations - September 2, 2025)
The Moment for Accessibility Has Arrived (PRsay - September 8, 2025)
'The stunt is theatre with consequences': what PR can learn from the art of outrage (PRmoment (UK) - September 4, 2025)
How Search Experience Optimization differs from traditional SEO—and why PR pros need to understand it (Agility PR Solutions - September 8, 2025)
Gen Z Messaging Mastered by Copywriter Who Writes Like a Real Person (CommPRO - September 5, 2025) [VIDEO]
The deeply human joy of puzzles – and what it means for communicators (Firefly - September 5, 2025)
frankly… Episode 76: Building the Trust Layer with PR+AI (Franco - September 5, 2025) [PODCAST]
Viral video serves up another CEO crisis (Media First (UK) - September 8, 2025)
Reality Invaded — How "I Love Bees" Revolutionized Game PR with Viral, Immersive Storytelling (Everything PR News - September 8, 2025)
Summary Section:
PR Roundup: Nestlé CEO Crisis, Age Demos and the News, NFL is Back
By Nicole Schuman
PRNEWS - September 4, 2025
PR Roundup examines the current company instability at Nestlé—which dropped another CEO, a new Pew study on news sources and demographics, and football is back!
Will Artificial Intelligence Destroy the Communications Industry?
By Simon Erskine Locke, Founder & CEO of CommunicationsMatch
O'Dwyer's - September 5, 2025
AI, like electricity, is not intrinsically good or bad. It's what we do with it that matters. As communicators, we have agency. We decide which choices will shape the future of the industry. We are not powerless.
Comcast's top division communicator leads with bold strategies
By Isis Simpson-Mersha
PR Daily - September 5, 2025
Quiana Pinckney, senior vice president of communications at Comcast's largest division, oversees both internal and external communications. With more than two decades of experience across agencies, law firms, Fortune 500s, and private equity-backed companies, she has led teams through IPOs, crises, integrations and transformations.
Are Leaders and Employees on the Same Page?
Institute for Public Relations - September 2, 2025
Axios HQ examined the gap between leader and employee perspectives on organizational dynamics.
The Moment for Accessibility Has Arrived
By Matisse Hamel-Nelis
PRsay - September 8, 2025
For PR professionals working with government agencies, universities, municipalities and other public entities, this isn’t just another regulatory update to file away. It’s a fundamental change in how public communications must be created, distributed and maintained.
'The stunt is theatre with consequences': what PR can learn from the art of outrage
By Mark Borkowski
PRmoment (UK) - September 4, 2025
The stunt has always been theatre with consequences. Risky, inconvenient, sometimes ridiculed at the time — but often the spark that pushes culture forward. Forgetting that history leaves us blind to what a stunt can really do.
How Search Experience Optimization differs from traditional SEO—and why PR pros need to understand it
By Maya Kirianova
Agility PR Solutions - September 8, 2025
SEO isn’t what it used to be. Keywords and backlinks are losing their power. Thanks to smart Google’s algorithms, the focus has shifted to something deeper—real value for users. That’s how Search Experience Optimization (SXO) appeared.
Gen Z Messaging Mastered by Copywriter Who Writes Like a Real Person [VIDEO]
CommPRO - September 5, 2025
In this episode of Explain it to a Teenager, Weber Shandwick copywriter Lauren King reveals how she makes brand content resonate by sounding real, not rehearsed.
The deeply human joy of puzzles – and what it means for communicators
By Charlotte Stoel
Firefly - September 5, 2025
As AI continues to reshape how information flows, it’s worth remembering that our joy in solving problems is deeply human, deeply enduring, and brimming with creative potential for communicators.
frankly… Episode 76: Building the Trust Layer with PR+AI [PODCAST]
Franco - September 5, 2025
Rachel and Dan sit down with Sarah Evans, partner and head of PR at Zen Media, to discuss how AI is transforming communications.
Viral video serves up another CEO crisis
By Adam Fisher
Media First (UK) - September 8, 2025
What can you learn about crisis communication from the latest company to find itself in crisis mode because of viral footage featuring its CEO? Just as the dust began to settle on the Coldplay kiss cam scandal, a snatched hat has put the behaviour of bosses back in the spotlight.
Reality Invaded — How "I Love Bees" Revolutionized Game PR with Viral, Immersive Storytelling
Everything PR News - September 8, 2025
In 2004, a glitchy website appeared online that looked more like a broken blog than a cutting-edge marketing campaign. It was filled with cryptic text, scrambled images, and garbled audio files. At first glance, it didn't look like much—certainly not the front line of a revolutionary new kind of public relations. But over the next few months, it became one of the most talked-about and dissected marketing efforts in video game history.
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