It's a new week! Here's your Monday Daily PR Brief - September 15, 2025
How De Beers reimagined diamond desire through modern PR; The new battleground for PR credibility; When rebranding becomes a crisis; and more!
Read some of today's best PR and Comms industry news clips:
Shine Strategically: How De Beers Reimagined Diamond Desire Through Modern PR (Everything PR News - September 14, 2025)
PR Daily Unveils the 2025 Top Agencies Honorees (PR Daily - September 12, 2025)
Story Mining: The Essential PR Pro Skill for the AI Era (PRNEWS - September 15, 2025)
Stunt Watch: Lime bike blights TfL strikes, GOSH rings bells at St Paul's and Banksy returns (PRmoment (UK) - September 11, 2025)
Brands that successfully leveraged social media marketing power: A brief case study (Agility PR Solutions - September 15, 2025)
When rebranding becomes a crisis – how Cracker Barrel and Jaguar got it wrong (CIPR Crisis Comms Network - September 14, 2025)
Oh Lord: Did you catch this embarrassing interview? (Media First (UK) - September 15, 2025)
Marketers Must Rethink AI Hype and Habits After Benedict Evans' Reality Check (CoCreations - September 11, 2025) [VIDEO]
BOOM SCROLL: SEPTEMBER 2025 (FINN Partners - September 12, 2025)
Perspective: PR Agencies Can't Rewire Their Capitalist DNA. That's Why They Keep Failing (PRovoke Media - September 12, 2025)
Investor relations meets AI: The new battleground for PR credibility (Agility PR Solutions - September 15, 2025)
Summary Section:
Shine Strategically: How De Beers Reimagined Diamond Desire Through Modern PR
Everything PR News - September 14, 2025
In an era where younger consumers are questioning traditional luxury and seeking ethical alternatives, De Beers faced a challenge: how to remain relevant while reasserting its dominance. The brand's answer wasn't just product innovation—it was a bold, strategic reinvention of its public relations approach.
PR Daily Unveils the 2025 Top Agencies Honorees
PR Daily - September 12, 2025
PR Daily is proud to announce the 2025 Top Agencies Honorees, a diverse group of firms that embody the innovation, resilience and strategic thinking driving the industry forward. From boutique specialists to global leaders, these agencies represent the very best of what's possible when creativity meets execution.
Story Mining: The Essential PR Pro Skill for the AI Era
By Karina Frayter
PRNEWS - September 15, 2025
Story mining, the ability to consistently uncover and shape compelling narratives from everyday business activity, has become essential for PR pros.
Stunt Watch: Lime bike blights TfL strikes, GOSH rings bells at St Paul's and Banksy returns
By Kim Allain, Associate Creative Director at Golin
PRmoment (UK) - September 11, 2025
If there's one thing that can bring London to its knees faster than a soggy afternoon, or running out of Meal Deals, it's a tube strike.
Brands that successfully leveraged social media marketing power: A brief case study
By Ioana Wilkinson
Agility PR Solutions - September 15, 2025
In this article, you’ll see exactly how top brands are using social media to dominate, connect, and grow. No fluff, just the raw truth on how to make your client’s brand unforgettable.
When rebranding becomes a crisis – how Cracker Barrel and Jaguar got it wrong
By Rosie Hamilton, Social Media Manager for CIPR Crisis Communications Network
CIPR Crisis Comms Network - September 14, 2025
As the CEOs of Jaguar and Cracker Barrel have discovered in recent months, rebranding is a risky business.
Oh Lord: Did you catch this embarrassing interview?
By Adam Fisher
Media First (UK) - September 15, 2025
“Here’s a clip of an interview you might be interested in for your media training blog.” That was the message I received from an old comms colleague. And he wasn’t wrong.
Marketers Must Rethink AI Hype and Habits After Benedict Evans' Reality Check [VIDEO]
CoCreations - September 11, 2025
Benedict Evans explains why AI is powerful but not magic and how communicators can win by focusing on adoption, differentiation, and human judgment.
BOOM SCROLL: SEPTEMBER 2025
FINN Partners - September 12, 2025
Need to speed-read your social feed? Here’s the social intel from last month you definitely need to know.
Perspective: PR Agencies Can't Rewire Their Capitalist DNA. That's Why They Keep Failing
By Gur Tsabar
PRovoke Media - September 12, 2025
Gur Tsabar writes that recent corporate crises at Starbucks, McDonald's, and Target exposed not only flawed corporate responses but also deep structural failures within legacy PR agencies.
Investor relations meets AI: The new battleground for PR credibility
By Pierre Raymond
Agility PR Solutions - September 15, 2025
For communications teams, the implication is clear. Narratives once shaped entirely for journalists and stakeholders are now filtered first through algorithms. Investor relations has become a discipline where success requires anticipating both human interpretation and automated evaluation.
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All reports made with the help of Report Mule.