Read some of today's best PR and Comms industry news clips:
From Converse to Ed Sheeran, Let's End These Tedious Apology Tours (Adweek - September 21, 2026)
The Biggest Risk In Comms, Marketing And AI? A Sea Of Sameness (Forbes - September 21, 2026)
It's time for a communications revolution (PR Daily - September 21, 2026)
Your Most Valuable AI Skill May Be Ethical Judgment (PRsay - September 18, 2026)
Good and Bad PR: Hyrox, Sydney Sweeney, a fall for Ryanair &... Ed Sheeran (PRmoment (UK) - September 17, 2026)
Your Loyalty Program Works. Now Prove It. (CommPRO - September 19, 2026)
How to Evaluate Online Information Before You Trust It (Crenshaw Communications - September 18, 2026)
frankly… Episode 98: Curiosity Can Shape Your Career (Franco - September 18, 2026) [PODCAST]
Reach, engagement, understanding, behavior: A better way to measure comms (Ragan Communications - September 21, 2026)
Six lessons from turning a regulatory change into a national media story (Influence (UK) - September 18, 2026)
How to Train a PR Team on AI Tools in One Week (Everything-PR - September 20, 2026)
Defense Against The Deepfake (The Colab Brief - September 15, 2026)
Please forward this free newsletter to someone who should be in the loop!
Summary Section:
From Converse to Ed Sheeran, Let's End These Tedious Apology Tours
By Mark Ritson
Adweek - September 21, 2026
Step back from the heat for a second. Nobody seriously thought, for even a moment, that a Korean photographer shooting a Korean pop star for the Korean market was evoking the Klan.
The Biggest Risk In Comms, Marketing And AI? A Sea Of Sameness
By Michelle O'Connor, Founder of The Digital Future, Co-Founder of Converge Labs
Forbes - September 21, 2026
Everyone's obsessed with what AI can do, but few are tracking what happens to human capability alongside it.
It's time for a communications revolution
By Mark Bain
PR Daily - September 21, 2026
As the AI revolution builds, communicators should take bold steps to supercharge the field's impact and reputation. This will require a steep change, not incremental evolution.
Your Most Valuable AI Skill May Be Ethical Judgment
By Holly Kathleen Hall, J.D., APR, and Devin T. Knighton, Ph.D., APR
PRsay - September 18, 2026
Will employers still value entry-level professionals when AI can brainstorm, summarize research, draft a news release and generate social content in seconds? That concern is understandable.
Good and Bad PR: Hyrox, Sydney Sweeney, a fall for Ryanair &... Ed Sheeran
By Andy Barr, Owner, 10 Yetis Digital
PRmoment (UK) - September 17, 2026
I really don’t know where to start this week. So many hits and misses in the world of PR. How’s about I just get down to it.
Your Loyalty Program Works. Now Prove It.
By Andy Locke, Director of Strategy & Data at Response Labs
CommPRO - September 19, 2026
CommPRO explores how communicators can move beyond participation and engagement metrics to prove the real business value of loyalty programs.
How to Evaluate Online Information Before You Trust It
By Dorothy Crenshaw
Crenshaw Communications - September 18, 2026
The internet makes it easy to find guidance, news, research, and practical advice within seconds. It also makes it easy to encounter incomplete, outdated, or misleading material.
frankly… Episode 98: Curiosity Can Shape Your Career [PODCAST]
By Ashley Ortiz
Franco - September 18, 2026
Dan and Rachel sit down with Sharon Garcia, vice president of marketing and communications at the Downtown Detroit Partnership, to discuss her career journey and the experiences that led her to helping tell the story of downtown Detroit.
Reach, engagement, understanding, behavior: A better way to measure comms
By Sean Devlin
Ragan Communications - September 21, 2026
Your overall engagement numbers say your employee comms campaign is working. That's great! But then you break down the engagement by audience segment, another story comes to the surface: not everyone is getting the message in the way you want.
Six lessons from turning a regulatory change into a national media story
By David Moore
Influence (UK) - September 18, 2026
Big business news usually hides in boring documents like regulations, registers and technical audits. For communicators, the challenge is not to strip out complexity until a story becomes misleading.
How to Train a PR Team on AI Tools in One Week
Everything-PR - September 20, 2026
A PR team can go from no AI tool use to a working daily habit in one week, structured as one focused session per day rather than a single long training that nobody retains. This guide lays out the five-day structure, what to cover each day, and the two mistakes that most commonly derail a team's first week with a new tool.
Defense Against The Deepfake
By Ash + Lizzy
The Colab Brief - September 15, 2026
Deepfakes create a uniquely annoying PR problem: if convincing enough, saying "That's not real" isn't always gonna cut it.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.