Good Monday! Take a look at today's Daily PR Brief - September 29, 2025
Gap leans into dialogue as brands dodge culture wars; Navigating ethics in the age of AI; Comms needs a seat at the strategy table; and more!
Read some of today's best PR and Comms industry news clips:
Comms Needs A Seat At The Strategy Table—Here Are Four Starting Points (Forbes - September 29, 2025)
Gap leans into dialogue as brands dodge culture wars (Axios - September 25, 2025)
A call to action for public relations practitioners: Navigating ethics in the age of AI (PR Daily - September 29, 2025)
AI Disclosures Won’t Preserve Trust in News, but Prioritizing Readership Might (PRNEWS - September 26, 2025)
The $4.1 Trillion Story: Engaging Hispanic-Latino Communities With Authenticity (PRsay - September 26, 2025)
Stunt Watch: Specsavers’ Auntie Army, Paddy Power takes the bus and Samaritans’ stand ‘Together Against Suicide’ (PRmoment (UK) - September 26, 2025)
News from Around the Web: Sept. 22-26 (EIN Presswire - September 26, 2025)
Why AI Won’t Do It All, Adobe’s AI Agents & Dreamforce (Napier - September 26, 2025) [PODCAST]
Omnicom-IPG Deal Approved By US Federal Trade Commission (PRovoke Media - September 29, 2025)
Internal comms best practices for social media policies (Ragan Communications - September 29, 2025)
Why small comms teams are shaping the future of crisis response (Influence (UK) - September 26, 2025)
The Death Spiral of Digital PR: When SaaS Brands Mistake Noise for Narrative (Everything PR News - September 29, 2025)
Summary Section:
Comms Needs A Seat At The Strategy Table—Here Are Four Starting Points
By Nicole Tidei, Vice President at Pinkston
Forbes - September 29, 2025
In today’s environment, where information spreads instantly and reputations can shift overnight, strategic communication strategies are no longer “nice to haves.” They play a central role in how organizations define priorities, engage stakeholders and build trust.
Gap leans into dialogue as brands dodge culture wars
By Eleanor Hawkins
Axios - September 25, 2025
At a time when most business leaders were firing employees for their reactions to the killing of Charlie Kirk, Gap CEO Richard Dickson took the opposite approach.
A call to action for public relations practitioners: Navigating ethics in the age of AI
By Linda Staley
PR Daily - September 29, 2025
Every September, the Public Relations Society of America marks Ethics Month, a reminder of our profession’s commitment to integrity and the values that guide our work. This year, the conversation centers on artificial intelligence, a tool that is reshaping the way we communicate.
AI Disclosures Won’t Preserve Trust in News, but Prioritizing Readership Might
By Nicole Tidei
PRNEWS - September 26, 2025
Business Insider is now allowing journalists to use AI for first drafts without needing to disclose usage to readers. While the presence of AI in newsrooms is inevitable, disclosure alone won’t safeguard credibility.
The $4.1 Trillion Story: Engaging Hispanic-Latino Communities With Authenticity
By Justine Mrsich, M.S., APR
PRsay - September 26, 2025
At its heart, communications is about connection – helping people see themselves in stories, showing their value in the larger narrative, and giving them tools to move forward with hope and confidence. Nowhere is this lens more important than with the United States’ Hispanic-Latino community – one I’m proud to be part of and whose contributions are not only cultural but profoundly economic.
Stunt Watch: Specsavers’ Auntie Army, Paddy Power takes the bus and Samaritans’ stand ‘Together Against Suicide’
By Greg Double, Creative Director at Burson
PRmoment (UK) - September 26, 2025
Summer might be ending, but the sun is clearly still shining on the UK’s PR industry as we have three red-hot ideas to run you through today.
News from Around the Web: Sept. 22-26
By Issac Morgan
EIN Presswire - September 26, 2025
Here are some top headlines in industry news that you should know about.
Why AI Won’t Do It All, Adobe’s AI Agents & Dreamforce [PODCAST]
By Hannah Kelly
Napier - September 26, 2025
In this episode of the Marketing Automation Moment podcast, Hannah and Mike dive into the latest trends in MarTech. The conversation moves to AI, with a debate on whether the hype has peaked, discuss the realities of implementing AI effectively, and explore Adobe’s announcement of specialized AI agents designed to enhance customer experiences.
Omnicom-IPG Deal Approved By US Federal Trade Commission
By Maja Pawinska Sims
PRovoke Media - September 29, 2025
The US Federal Trade Commission has approved Omnicom’s $13.5 billion acquisition of Interpublic – with conditions that Omnicom agencies must remain neutral and cannot blacklist media platforms and outlets on political grounds.
Internal comms best practices for social media policies
By Sean Devlin
Ragan Communications - September 29, 2025
The killing of Charlie Kirk led to an outpouring of grief on social media – and a number of people celebrating. In some cases, employees were suspended or lost their jobs because of commentary that others found objectionable. This has led to an increased focus on social media usage and how employers should handle drafting or enforcing social media policies.
Why small comms teams are shaping the future of crisis response
By Daniel Coole
Influence (UK) - September 26, 2025
People often imagine crisis comms as war rooms filled with glowing screens, phones lighting up, platoons of press officers working late into the night. The reality, for most organisations, couldn’t be further from that.
The Death Spiral of Digital PR: When SaaS Brands Mistake Noise for Narrative
Everything PR News - September 29, 2025
In 2025, digital PR has become an ouroboros—a serpent eating its own tail. What was once a tool for crafting compelling brand narratives has devolved into a mechanical process of low-quality placements, AI-generated fluff, and a desperate race for “mentions” that mean nothing.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.