Read some of today's best PR and Comms industry news clips:
A Riff on Reputation: Mercedes-Benz (PRovoke Media - October 5, 2026)
'We need to lift voices': Highlights from Ragan's 2026 Nonprofit Communications and CSR Awards (PR Daily - October 1, 2026)
Good and Bad PR: Man City's own goal, Vaping, OpenAi & Amazon drones on (PRmoment (UK) - October 1, 2026)
Creative Leadership in the Age of AI: Why Human Intelligence Still Matters (CommPRO - October 5, 2026)
frankly… Episode 99: Healthcare Complexity Requires Strong Communication (Franco - October 2, 2026) [PODCAST]
The Art and Science of Sensing (PRGN - October 2, 2026)
Verizon's process for working with an in-house video studio (Ragan Communications - October 5, 2026)
How to Decide When to Use AI in Your Creative Production (Walker Sands - October 2, 2026)
Michael Smart answers FAQs on how to become a go-to source for journalists (Muck Rack - October 1, 2026)
I Made 10 Predictions About AI Visibility 6 Months Ago. I Was 100% Right and 7 Have Already Happened. (PR@ctical - October 5, 2026)
3 Corporate Apology Campaigns That Actually Worked (Everything-PR - October 5, 2026)
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Summary Section:
A Riff on Reputation: Mercedes-Benz
By Laurence Stellings
PRovoke Media - October 5, 2026
RepTrak’s Laurence Stellings argues that Mercedes-Benz’s strong reputation is helping the automaker weather a difficult year and positions it well for the long term.
‘We need to lift voices’: Highlights from Ragan’s 2026 Nonprofit Communications and CSR Awards
By Sean Devlin
PR Daily - October 1, 2026
A nonprofit’s mission or a company’s social responsibility pledge need to be heard to have true impact. Getting those stories out and getting people to act on them falls to communicators.
Good and Bad PR: Man City’s own goal, Vaping, OpenAi & Amazon drones on
By Andy Barr, Season One Communications
PRmoment (UK) - October 1, 2026
This feels like the week that the global media finally realised that maybe, just maybe, vaping could not be all that good for you after all. More on that later. First though, hold my hand so we can go for a jolly romp through the hits and misses of the past seven days.
Creative Leadership in the Age of AI: Why Human Intelligence Still Matters
By Katie Scott
CommPRO - October 5, 2026
CommPRO explores why the real creative advantage in the age of AI comes from combining data and technology with the human judgment, instinct and emotional intelligence that still drive great work.
frankly… Episode 99: Healthcare Complexity Requires Strong Communication [PODCAST]
Franco - October 2, 2026
Explore how strategic communication and storytelling help Henry Ford Health make complex healthcare topics more accessible and meaningful.
The Art and Science of Sensing
By Erin Vogt
PRGN - October 2, 2026
The longer I’ve worked in this profession, the more I’ve realized that the most important information is often the information that isn’t said out loud.
Verizon’s process for working with an in-house video studio
By Sean Devlin
Ragan Communications - October 5, 2026
What internal communicators should prepare before booking production time.
How to Decide When to Use AI in Your Creative Production
By Mike Fredrick
Walker Sands - October 2, 2026
AI tools now play many roles in creative workflows. Learn how leaders can decide when a project should be AI-assisted, AI-integrated or AI-led.
Michael Smart answers FAQs on how to become a go-to source for journalists
By Kristen Dunleavy
Muck Rack - October 1, 2026
In a recent webinar, PR coach Michael Smart answered frequently asked questions about how to become the communicator journalists trust to connect them with useful, credible and quotable sources.
I Made 10 Predictions About AI Visibility 6 Months Ago. I Was 100% Right and 7 Have Already Happened.
By Sarah Evans
PR@ctical - October 5, 2026
I looked back over the last six months this weekend to see what I “predicted” and how accurate things have been. There are ten predictions and seven have already happened.
3 Corporate Apology Campaigns That Actually Worked
Everything-PR - October 5, 2026
Discover how brands like Domino’s, KFC, and Peloton successfully navigated public missteps with effective corporate apology campaigns, rebuilding trust and reputation.
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