Hi! Start your new week with today's Daily PR Brief - October 6, 2025
Ryder Cup drama sparks different responses from PGA leaders; Inside The New Yorker’s masterclass on storytelling; Opendoor CEO makes AI mandatory; more!
Read some of today's best PR and Comms industry news clips:
The Scoop: Ryder Cup drama sparks two very different responses from PGA leaders (PR Daily - October 3, 2025)
PR Consolidation Is Forcing In-House Teams to Become the Agency (PRNEWS - October 2, 2025)
How to Pitch Journalists: 8 Media-Approved Tips (Cision Media Research - October 1, 2025)
S&T Live Recap: Companies Need Clear AI Policies and ‘Ongoing Conversations’ (PRsay - October 3, 2025)
Emerging Trends in Cybersecurity PR: AI, Regulations, and Future Challenges (5W Public Relations - October 5, 2025)
Stunt Watch: Lewis Cap-Aldi, 1980s Domino’s and Breast Cancer’s street nipples (PRmoment (UK) - October 2, 2025)
How digital PR agencies are redefining corporate storytelling in 2025 (Agility PR Solutions - October 6, 2025)
Why Strategic Media Placements Still Outperform Mentions (Axia Public Relations - October 6, 2025)
Inside The New Yorker’s Masterclass On Storytelling That Every Communicator Must Hear (CommPRO - October 3, 2025)
Opendoor CEO makes AI mandatory in memo; Nexstar defends pulling Kimmel to its employees (Ragan Communications - October 3, 2025)
Page Honorees Endorse Mentorship, DEI and Value of Resourcefulness (Culpwrit - October 5, 2025)
Communicator spotlight: Andy Pharoah of Mars Inc. (Axios - October 2, 2025)
‘Good communication can change perceptions and build legacies’ (Influence (UK) - October 3, 2025)
Summary Section:
The Scoop: Ryder Cup drama sparks two very different responses from PGA leaders
By Courtney Blackann
PR Daily - October 3, 2025
Just days after the Ryder Cup, a golf tournament between U.S. and European players, the PGA is facing backlash over fan behavior that many players and families described as abusive.
PR Consolidation Is Forcing In-House Teams to Become the Agency
By Stamatis Astra
PRNEWS - October 2, 2025
As consolidation reduces the number of PR agency partners and rising costs make retainers tougher to swallow, in-house teams are evolving.
How to Pitch Journalists: 8 Media-Approved Tips
Cision Media Research - October 1, 2025
Crafting a compelling pitch is at the core of public relations. Knowing how to pitch journalists successfully not only helps secure coveted earned media and create brand or campaign awareness, but it also helps build relationships with the media that can prove beneficial over time.
S&T Live Recap: Companies Need Clear AI Policies and ‘Ongoing Conversations’
PRsay - October 3, 2025
Many organizations say they have an AI policy, “but then put it on a shelf,” Melissa Flynn, APR, said. To keep up with changes in the technology, a company’s AI policy should “be a living, breathing thing.”
Emerging Trends in Cybersecurity PR: AI, Regulations, and Future Challenges
5W Public Relations - October 5, 2025
Discover how AI and quantum computing are reshaping cybersecurity PR strategies. Learn about regulatory compliance, crisis communication frameworks, and misinformation.
Stunt Watch: Lewis Cap-Aldi, 1980s Domino’s and Breast Cancer’s street nipples
By Hannah Jackson, Creative Director at Pangolin
PRmoment (UK) - October 2, 2025
From 80s revivals to puns done right, simplicity wins in this week’s Stunt Watch.
How digital PR agencies are redefining corporate storytelling in 2025
By Matt Caiola
Agility PR Solutions - October 6, 2025
In 2025, corporate storytelling is evolving in response to changing audience expectations and technological advancements.
Why Strategic Media Placements Still Outperform Mentions
By Axia Public Relations
Axia Public Relations - October 6, 2025
It’s tempting to chase headlines in big outlets. But appearances don’t guarantee authority.
Inside The New Yorker’s Masterclass On Storytelling That Every Communicator Must Hear
By Eric Schwartzman
CommPRO - October 3, 2025
A rare look inside The New Yorker’s editorial brain trust reveals lessons every communicator can use.
Opendoor CEO makes AI mandatory in memo; Nexstar defends pulling Kimmel to its employees
By Sean Devlin
Ragan Communications - October 3, 2025
Opendoor CEO makes AI mandatory in memo; Nexstar defends pulling Kimmel to its employees. Plus, the implications of ‘workslop’ generated by AI.
Page Honorees Endorse Mentorship, DEI and Value of Resourcefulness
Culpwrit - October 5, 2025
Students and young PR pros aspiring for successful careers will gain important insights and “North Star” guidance from this year’s recipients of the two top Page Society awards – Andy Polansky and Ken Makofsky
Communicator spotlight: Andy Pharoah of Mars Inc.
By Eleanor Hawkins
Axios - October 2, 2025
As vice president of corporate affairs and sustainability at Mars, Inc., Andy Pharoah is responsible for communicating with employees, consumers, governments and local communities on behalf of the packaged food giant.
‘Good communication can change perceptions and build legacies’
By Daniel Coole, Head of Communications for the Diocese of Liverpool
Influence (UK) - October 3, 2025
Daniel Coole is head of communications for the Diocese of Liverpool and Liverpool Cathedral and has five years’ PR experience.
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