Hello! Please enjoy your Monday Daily PR Brief - October 13, 2025
Peugeot’s social media misfires; When your website becomes a PR crisis; Everyone’s playing it safe — and why that’s a PR problem; and more!
Read some of today's best PR and Comms industry news clips:
Building Strong Media Relationships as a Preventive Measure (5W Public Relations Firm - October 12, 2025)
Why Your Cyber Communications Plan Will Fail During An Active Incident (Forbes - October 10, 2025)
Peugeot’s Social Media Misfires — When Digital Stunts Undermine Trust (Everything PR News - October 13, 2025)
The Scoop: OpenAI’s Sora already showing promise — and ringing alarm bells (PR Daily - October 10, 2025)
PR Roundup: American Eagle CMO Speaks, PR Not Sold on AI, Repicturing Rural America (PRNEWS - October 10, 2025)
Bridging the PR war room and the SOC: A playbook for cyber-ready communications (Agility PR Solutions - October 13, 2025)
When your website becomes a PR crisis (Axia Public Relations - October 9, 2025)
In conversation with Philippe Borremans (CIPR Crisis Comms Network - October 10, 2025)
Lowering Standards Hurts Everyone and Communicators Should Pay Attention (CommPRO - October 10, 2025)
Killer comms? Dangerous bar contains newsworthy ingredients (Media First (UK) - October 13, 2025)
Shifting the dynamics of science communication (PR Academy (UK) - October 8, 2025)
Everyone’s Playing It Safe — Here’s Why That’s a PR Problem (The Colab Brief - October 11, 2025)
Summary Section:
Building Strong Media Relationships as a Preventive Measure
5W Public Relations Firm - October 12, 2025
Discover strategies for establishing trust with journalists and maintaining professional connections that provide balanced coverage during crises.
Why Your Cyber Communications Plan Will Fail During An Active Incident
By Meghan Tisinger, Managing Director and Global Head of Practices of Leidar
Forbes - October 10, 2025
Boards and executives often take comfort in believing they “have a plan.” The reality is harsher: The glossy binder on the shelf rarely survives first contact with a real crisis.
Peugeot’s Social Media Misfires — When Digital Stunts Undermine Trust
Everything PR News - October 13, 2025
French automaker Peugeot has a long history of bold advertising. But in the digital era, boldness sometimes crossed into recklessness. Over the past decade, Peugeot attempted several high-visibility digital stunts that backfired — from gamified apps to controversial social media posts.
The Scoop: OpenAI’s Sora already showing promise — and ringing alarm bells
By Allison Carter
PR Daily - October 10, 2025
AI-generated video is here at a massive scale and already changing how we view the world around us. Plus: Lay’s touts ‘real potatoes’; conservative influencers become part of the story in Portland.
PR Roundup: American Eagle CMO Speaks, PR Not Sold on AI, Repicturing Rural America
By Nicole Schuman
PRNEWS - October 10, 2025
This week’s PR Roundup reviews the first public appearance of the American Eagle CMO, since this summer’s Sydney Sweeney jeans debacle, a new study showing not everyone in PR is into AI, and how Getty learned what it’s audience needed through reading data.
Bridging the PR war room and the SOC: A playbook for cyber-ready communications
By Jessica Perkins
Agility PR Solutions - October 13, 2025
Clear coordination and communication between your security operations center (SOC) and public relations (PR) team isn’t optional—it’s essential.
When your website becomes a PR crisis
Axia Public Relations - October 9, 2025
Learn how a website failure can lead to a public relations crisis and how to prevent a future public relations crisis with better planning and response.
In conversation with Philippe Borremans
CIPR Crisis Comms Network - October 10, 2025
Given the depth and breadth of Philippe’s experience, we addressed the conversation in two parts: firstly, what differentiates risk and emergency communications from crisis communications and why it matters and secondly how AI is reshaping the landscape for communications professionals.
Lowering Standards Hurts Everyone and Communicators Should Pay Attention
By Arthur Solomon
CommPRO - October 10, 2025
What happens in schools shapes the future of your workforce and the next generation of storytellers.
Killer comms? Dangerous bar contains newsworthy ingredients
By Adam Fisher
Media First (UK) - October 13, 2025
What PR and comms lessons can you learn from the launch of this new ‘Killer’ protein bar? Read this article to find out.
Shifting the dynamics of science communication
By Clara Demin
PR Academy (UK) - October 8, 2025
Scientists must enter high-stakes conversations to shape public discourse and drive human progress. PR people can help.
Everyone’s Playing It Safe — Here’s Why That’s a PR Problem
The Colab Brief - October 11, 2025
CEOs are going quiet. Reporters are frustrated. PR has a choice: lean in or vanish.
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All reports made with the help of Report Mule.