Happy Monday! Your Daily PR Brief is here - October 20, 2025
Internal comms lessons from major sports teams; AI upends the PR power rankings; How PR tools boost SEO & where human expertise remains key; more!
Read some of today's best PR and Comms industry news clips:
Internal comms lessons from major sports teams (Ragan Communications - October 20, 2025)
20 Strategies To Strengthen Your Crisis Management Playbook (Forbes - October 17, 2025)
Crisis in Two Languages: Proactively Building Bilingual Rapid-Response Systems (PRNEWS - October 15, 2025)
Personal Branding for Fintech CEOs and Executives: Building Trust and Influence (5W Public Relations - October 19, 2025)
Can AI write better press releases than you? How PR tools boost SEO—and where human expertise remains key (Agility PR Solutions - October 20, 2025)
AI Upends the PR Power Rankings as Agencies Race to Reinvent Themselves (CommPRO - October 20, 2025)
frankly… Episode 79: Communications’ Newest Role is Chief Conscience Officer (Franco - October 17, 2025) [PODCAST]
Top takeaways from Ragan’s Internal Communications Conference (PR Daily - October 17, 2025)
Perspectives: Be More Buffett – We Must All Be Bean-Counters Now (PRovoke Media - October 20, 2025)
Innocuous question offers food for thought (Media First (UK) - October 20, 2025)
Noreen Heron, founder of Heron Agency and mother of two, shares her journey of leadership, motherhood and inspiring women in business. (Chicago Parent - October 17, 2025)
Disney Gives 2-Year Contract Extension To Communications Head Kristina Schake (Deadline - October 16, 2025)
Summary Section:
Internal comms lessons from major sports teams
By Sean Devlin
Ragan Communications - October 20, 2025
The closing keynote of Ragan’s Internal Communications Conference featured top communications executives from Seattle’s professional sports teams, who shared their perspectives on how the sports world can inspire communicators from all industries to better connect with their colleagues.
20 Strategies To Strengthen Your Crisis Management Playbook
By Forbes Communications Council
Forbes - October 17, 2025
Leaders can no longer rely solely on static plans; they need adaptable strategies that protect trust, integrate technology and guide clear communication under pressure.
Crisis in Two Languages: Proactively Building Bilingual Rapid-Response Systems
By Yesenia Reinoso
PRNEWS - October 15, 2025
For multilingual organizations, building a bilingual rapid-response system goes far beyond simply translating messages.
Personal Branding for Fintech CEOs and Executives: Building Trust and Influence
5W Public Relations - October 19, 2025
The fintech sector’s rapid growth and increasing competition make it essential for executives to differentiate themselves through strategic personal branding.
Can AI write better press releases than you? How PR tools boost SEO—and where human expertise remains key
By Elsie Oliver
Agility PR Solutions - October 20, 2025
Nobody could have predicted a few years ago that a digital assistant would influence how the world hears your narrative. However, now we have brands utilizing algorithms to craft headlines that reach millions of people.
AI Upends the PR Power Rankings as Agencies Race to Reinvent Themselves
CommPRO - October 20, 2025
The September 2025 Public Relations Rankings, produced by CommPRO and CommunicationsMatch, spotlight the rapid evolution of the PR landscape. In a month defined by change, six of the top 10 agencies hail from New York, reflecting the East Coast’s renewed dominance in the communications arena.
frankly… Episode 79: Communications’ Newest Role is Chief Conscience Officer [PODCAST]
By Nina Scarpelli
Franco - October 17, 2025
Rachel and Dan chat with Chris Barger, chief communications officer for Spin Sucks, about leading with conscience, trust and impact in today’s fast-moving communications world.
Top takeaways from Ragan’s Internal Communications Conference
By Sean Devlin
PR Daily - October 17, 2025
We heard from dozens of comms pros on how AI will factor into their roles going forward, how internal comms never functions in a vacuum and how even external messaging pushes often begin with your employees. We’ve gathered together some of the top lessons from the show to give you a sense of what was discussed on site at Microsoft this week.
Perspectives: Be More Buffett – We Must All Be Bean-Counters Now
By Adam Mack
PRovoke Media - October 20, 2025
Hope&Glory director of strategy and insight Adam Mack says the AI revolution means it’s more critical than ever that the PR industry demonstrates value – and quickly.
Innocuous question offers food for thought
By Adam Fisher
Media First (UK) - October 20, 2025
Why do innocuous questions cause spokespeople so many problems? And how should they be handled? Read this blog to find out.
Noreen Heron, founder of Heron Agency and mother of two, shares her journey of leadership, motherhood and inspiring women in business.
By Grace Schwartz
Chicago Parent - October 17, 2025
Heron, who launched Heron Agency 25 years ago, is known not just for her client roster and industry accolades, but for the unique culture she has created at her firm.
Disney Gives 2-Year Contract Extension To Communications Head Kristina Schake
Deadline - October 16, 2025
Kristina Schake, whose duties as Disney’s communications head encompass the company’s closely watched CEO succession process, has been given a two-year contract extension.
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