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Read some of today's best PR and Comms industry news clips:
The Emperor Has No Brand: Gen Z Calls the Bluff (CommPro - October 25, 2026)
Press Release Headline Length: 100 Releases, No Clear Link (Everything-PR - October 26, 2026)
Some Executives Think AI Can Tackle PR; Here’s How To Respond (Forbes - October 26, 2026)
An Interview: Kristen Aiken, HuffPost (Meredith and The Media - October 26, 2026)
Don’t Kill PR! (O’Dwyer’s - October 23, 2026)
What Katie Zacharia’s Five Days at the Podium Can Teach Every PR Pro (PR News - October 22, 2026)
Culture Watch: Why London Needs Batman (Provoke - October 23, 2026)
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Summary Section:
The Emperor Has No Brand: Gen Z Calls the Bluff
By Michael Levine
CommPro - October 25, 2026
Michael Levine offers a sharp, often humorous look at why Gen Z is challenging corporate messaging and what brands need to understand about authenticity, trust and credibility.
Press Release Headline Length: 100 Releases, No Clear Link
By Ronn Torossian, Founder and Chairman of 5W AI Communications
Everything-PR - October 26, 2026
Everything-PR analyzed 100 ACCESS Newswire releases and found no clear link between press release headline length and recorded exact-headline search results.
Some Executives Think AI Can Tackle PR; Here’s How To Respond
By Chintan Shah, President and CEO of Sōvyn
Forbes - October 26, 2026
You’re deep into forecasting for the upcoming year, expecting approval of your proposed marketing budget any day now, when an email from your CEO comes in. You’re hopeful, but then read the first line: “Skip the public relations team. Have AI do it.”
PR in 2027: What will separate the thinkers from the doers?
By Dhanya Vimalan
Marketing Interactive - October 19, 2026
If 2026 was the year PR began confronting how much of its traditional playbook was being rewritten, 2027 may be the year the industry has to decide what it wants to keep.
An Interview: Kristen Aiken, HuffPost
By Meredith Klein
Meredith and The Media - October 26, 2026
This week, I sat down with Kristen Aiken, editorial director of Life and Commerce, HuffPost.
Don’t Kill PR!
By Gerry Schwartz
O’Dwyer’s - October 23, 2026
Throughout the last couple of decades, as the Internet dramatically changed the media landscape, amazingly, a major threat to the PR industry has gone mostly unpublicized, if undiscussed. Nope, it’s not another assault on the First Amendment, a frequent target since it was ratified in 1791. Nor the latest bogeyman, Artificial Intelligence, a successor to the Y2K specter of 1999. The new threat is a catastrophic loss in objectivity.
‘Stand strong and remember who you are’: Highlights from Ragan’s 2026 Top Women in Marketing Awards
By Sean Devlin
PR Daily - October 23, 2026
Behind every polished marketing campaign, there’s a marketing leader who is working hard to ensure that it’s succeeding, even in the face of challenges. At Ragan’s Top Women in Marketing Awards luncheon at The Yale Club in Manhattan, honorees were recognized for the impact of their work and spoke openly about the balancing act that often comes with it.
What if PR’s most valuable result is the thing that didn’t happen?
By Trudi Beggs, Director at 8020 Communications
PRmoment (UK) - October 22, 2026
Most people, when they think about PR, think about the “message”, the “narrative”, the “campaign approach”. But, in my role in the highly scrutinized aviation and travel industries, my work often involves stopping the narrative.
What Katie Zacharia’s Five Days at the Podium Can Teach Every PR Pro
By PRNEWS
PR News - October 22, 2026
Katie Zacharia’s first briefing in the job lasted less than 15 minutes, and more than half of it was prepared remarks, NBC News reported. She took questions from three reporters. Days later, she was out of the role, ending one of the shortest tenures in modern White House history. Whatever your politics, the lesson is about preparation.
Culture Watch: Why London Needs Batman
By Maja Pawinska Sims
PRovoke - October 23, 2026
There is something very British about importing a superhero and putting him to work on potholes. London’s Batman has also been paying for petrol, covering parking fines near Kingston Hospital, handing out fans on the Tube, bringing back £1 chicken and chips, and selling Freddos for the long-lost price of 5p. Gotham can wait.
EBay CEO announces layoffs but endorses strategy; EA shares detailed memo amid BioWare studio closure
By Sean Devlin
Ragan Communications - October 23, 2026
EBay CEO announces layoffs but endorses strategy; EA shares detailed memo amid BioWare studio closure. Plus, a new report reveals declining trust at work.
Gen Z Got the Memo on Personal Branding. Did the Rest of Us Miss It?
By Johnna Muscente
Under Embargo - October 23, 2026
We’ve spent our careers making other people visible. It’s time we started doing the same for ourselves.
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All reports made with the help of Report Mule.