Hi! Check out your Monday Daily PR Brief - October 27, 2025
The best of the worst comms nightmares; Agreeing with journalists bashing PR isn’t good media relations; LinkedIn polls are costing you credibility; more!
Read some of today's best PR and Comms industry news clips:
Purpose Isn’t a Luxury—It’s a Growth Engine (O’Dwyer’s - October 27, 2025)
You shared your communications nightmares. These are the best of the worst. (Ragan Communications - October 27, 2025)
What to Do When Your Company Outage Makes Headlines (PRNEWS - October 23, 2025)
Navigating the Cycles of Controversy in Corporate DEI Communication (Institute for Public Relations - October 20, 2025)
Real-Time Crisis Management on Twitter: A Guide (5W Public Relations - October 24, 2025)
When Storytelling Isn’t The Strategy (Forbes - October 27, 2025)
Agreeing with journalists bashing PR isn’t good media relations (PRmoment (UK) - October 20, 2025)
How clear messaging improves audience engagement and conversions (Agility PR Solutions - October 27, 2025)
LinkedIn polls are costing you credibility (Axia Public Relations - October 27, 2025)
Creator Voices Are Rewriting the Rules of Brand Communication (CommPRO - October 23, 2025)
How to turn Substack into your earned-media advantage in the AI age (PR Daily - October 25, 2025)
The 2025 Young Changemakers (PRovoke Media - October 23, 2025) [PODCAST]
Beauty Digital PR That Cuts Through: How Three Brands Rewrote the Rules (Everything PR News - October 26, 2025)
Summary Section:
Purpose Isn’t a Luxury—It’s a Growth Engine
By Gil Bashe
O’Dwyer’s - October 27, 2025
How purpose-driven communications strengthens reputation, rallies stakeholders and builds value during economically turbulent times.
You shared your communications nightmares. These are the best of the worst.
By Sean Devlin
Ragan Communications - October 27, 2025
From typos to mistakes in oversight, the following anecdotes show that an internal communicator’s job is never easy — and when it goes wrong, it can be the stuff of nightmares. These stories are shared anonymously to protect from the horror.
What to Do When Your Company Outage Makes Headlines
By Julianna Jacobson
PRNEWS - October 23, 2025
In the last few days, major platforms relying on AWS experienced widespread outages, leaving users locked out, brands scrambling internally and support teams overloaded with frustration they didn’t create but are expected to fix. What happened was bigger than a technical disruption: it was a trust disruption. And when your company becomes news, your reputation—not your infrastructure—determines how fast you recover.
Navigating the Cycles of Controversy in Corporate DEI Communication
By Sabine Einwiller
Institute for Public Relations - October 20, 2025
DEI communication is never risk-free. Today, it is highly politicized: companies are expected to speak up but face criticism from multiple directions – accusations of “diversity washing” on one side and charges of unfairness or “wokeness” on the other. In our research, we are interested in how organizations navigate this terrain on social media.
Real-Time Crisis Management on Twitter: A Guide
5W Public Relations - October 24, 2025
Recent data shows that 71% of consumers who experience a negative interaction with a brand on social media will share that experience with others. For social media managers and communications professionals, having a tested crisis management strategy isn’t optional—it’s essential for survival in today’s connected world.
When Storytelling Isn’t The Strategy
By Joshua Stratton, Founder/CEO, Against The Current
Forbes - October 27, 2025
Storytelling is one of the oldest and most powerful forms of human connection. But connection without conversion can become a liability.
Agreeing with journalists bashing PR isn’t good media relations
By Michael Phillips, Head of Communications, Havas Media Network UK
PRmoment (UK) - October 20, 2025
We’ve all seen the LinkedIn posts: journalists venting about poor PRs, tone-deaf pitches or irrelevant follow-ups. Some of these gripes are fair but others feel like unfair pile-ons. I’m glad to see some PR professionals beginning to push back on this, rather than the usual self-interested fawning you see.
How clear messaging improves audience engagement and conversions
By Kruti Chapaneri
Agility PR Solutions - October 27, 2025
This blog shows how concise language, clear structure, and explicit benefits shift behavior across landing pages, emails, and ads. Here, you will also find practical methods, small experiments, and copy edits that move metrics.
LinkedIn polls are costing you credibility
Axia Public Relations - October 27, 2025
You use LinkedIn to engage with professionals and boost your credibility. It’s a powerful tool, but jumping on the idea of posting polls might not be the wisest strategy. While they seem like a simple way to spark conversation, these polls could actually be harming your brand’s image in ways you haven’t considered.
Creator Voices Are Rewriting the Rules of Brand Communication
CommPRO - October 23, 2025
YouTube, BBDO, and H-E-B reveal how creator collaborations and community-driven storytelling are transforming brand communication into a two-way, trust-based dialogue.
How to turn Substack into your earned-media advantage in the AI age
By Robbie Caploe
PR Daily - October 25, 2025
As large language models increasingly crawl trusted, high-engagement sources, newsletters with authentic readership and commentary signal authority. For communicators, landing on or partnering with credible Substacks can boost visibility, discoverability, and LLM-indexed influence.
The 2025 Young Changemakers [PODCAST]
By Maja Pawinska Sims
PRovoke Media - October 23, 2025
In this inspiring episode of the PRovoke podcast, Maja Pawinska Sims talks to our Young Changemakers for 2025: four amazing young women from underrepresented backgrounds around the world who have been recognised as future leaders of the communications industry in the fourth year of the competition.
Beauty Digital PR That Cuts Through: How Three Brands Rewrote the Rules
Everything PR News - October 26, 2025
In today’s beauty landscape, with thousands of new launches every week, it’s not enough to just have a good product. The winners are those that combine great products with smart digital PR—those that shape narratives, leverage communities, and build trust.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.