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Read some of today's best PR and Comms industry news clips:
12 Financial PR Failures That Taught Banks the Cost of Trust (Everything-PR - November 1, 2026)
PR's Role in the New Era of Discovery (O'Dwyer's - November 2, 2026)
Skydance rolls out RTO and buyouts in memo; Microsoft announces buyout offers to give employees 'choice' and 'support' (Ragan Communications - October 30, 2026)
Celebrating Black Voices: Community, Leadership and Connection Take Center Stage at PRSA ICON 2026 (PRsay - October 30, 2026)
10 things PR professionals need to know about engaging with people harmed by a crisis (Influence (UK) - October 30, 2026)
AI is giving corporate crises a second life, long after the headlines fade (Marketing-Interactive (Singapore) - November 2, 2026)
How to respond to a public attack: 3 crisis PR tactics (Axia Public Relations - November 1, 2026)
The Scoop: New data shows what's changed in GEO. It's still good news for PR. (PR Daily - October 30, 2026)
PRovoke Global Summit: Five Themes Driving Award-Winning PR (PRovoke - October 29, 2026)
Community building highlights comms' measurement challenge (Axios - October 29, 2026)
18 Assumptions About B2B Content Marketers Need To Rethink (Forbes - November 2, 2026)
Managing brand narratives in the age of AI (Meltwater - October 29, 2026)
first direct Blows Its Own Trumpet Across London (Creative Salon - October 30, 2026)
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Summary Section:
12 Financial PR Failures That Taught Banks the Cost of Trust
Everything-PR - November 1, 2026
Twelve financial PR failures with sourced facts, from Goldman 2009 and Wells Fargo to Equifax, FTX, SVB and Credit Suisse, plus the lesson in each case.
PR's Role in the New Era of Discovery
By Natalie Feinberg, Founder and President of Fein PR
O'Dwyer's - November 2, 2026
Something interesting has started happening in my PR business: prospective clients have told me they found Fein PR through ChatGPT. What caught my attention wasn't simply that an AI platform knew about my business. It was "why".
Skydance rolls out RTO and buyouts in memo; Microsoft announces buyout offers to give employees 'choice' and 'support'
By Sean Devlin
Ragan Communications - October 30, 2026
Greetings, comms pros! Let’s take a look at a few news stories from the last week and see what we can learn from them.
Celebrating Black Voices: Community, Leadership and Connection Take Center Stage at PRSA ICON 2026
PRsay - October 30, 2026
Black communications leaders, executives, creators and students from across the country came together at PRSA ICON 2026 in Orlando, Fla., from Oct. 18-20. Nearly 100 attendees united for an evening celebrating community, connection and the power of Black voices in the profession.
10 things PR professionals need to know about engaging with people harmed by a crisis
By Dr Nicola Lester
Influence (UK) - October 30, 2026
From acknowledging harm to maintaining contact long after the headlines fade, these are the principles that should guide how organisations respond to those affected by a crisis.
AI is giving corporate crises a second life, long after the headlines fade
By Matthew Eaton
Marketing-Interactive (Singapore) - November 2, 2026
A major corporate crisis used to have something resembling a shelf life. The headlines would eventually fade, the immediate fallout would be managed and, with enough time, brands could begin rebuilding their reputations. AI is threatening to change that equation.
How to respond to a public attack: 3 crisis PR tactics
By Jason Mudd
Axia Public Relations - November 1, 2026
Fox News asked Axia's CEO how to handle a public feud. Learn three crisis PR tactics marketing leaders can use before an attack hits their brand.
The Scoop: New data shows what's changed in GEO. It's still good news for PR.
By Allison Carter
PR Daily - October 30, 2026
New data shows what's changed in GEO. It's still good news for PR. Plus: Google's search business takes a hit; Reddit to require login to read.
PRovoke Global Summit: Five Themes Driving Award-Winning PR
By Diana Marszalek
PRovoke - October 29, 2026
FleishmanHillard's Jim Joseph and PRovoke Media's Paul Holmes explore how creativity, purpose and calculated risk-taking can help brands navigate an increasingly uncertain environment.
Community building highlights comms' measurement challenge
By Simon Hernandez-Arthur
Axios - October 29, 2026
Comms leaders are spearheading ambitious community initiatives that go far beyond messaging, but they aren't always easy to measure.
18 Assumptions About B2B Content Marketers Need To Rethink
By Forbes Communications Council
Forbes - November 2, 2026
Forbes Communications Council members challenge common beliefs about B2B content marketing and explain why it’s time to approach them differently.
Managing brand narratives in the age of AI
By Lance Concannon
Meltwater - October 29, 2026
Lessons from Meltwater Summit London on managing brand narratives across news, social and AI, responding to misinformation and building trust.
first direct Blows Its Own Trumpet Across London
Creative Salon - October 30, 2026
The campaign, which was concepted and executed through VML UK, takes the phrase "blowing your own trumpet" literally by putting a giant inflatable trumpet inside a branded glass-sided van and driving it across London.
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